2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
It's no secret that the most popular and successful fast food company in the world is the American McDonald's. The franchise of this company gives the right to open their own fast food restaurants under the most famous brand around the world. McDonald's has been achieving such popularity for more than a decade, which is why they are very demanding about franchising. To get a franchise, you need not only pay money, you also need to earn the trust and favor of this firm.
A bit of history
McDonald's was established over 70 years ago, in 1940. The first fast food restaurant was opened by the McDonald brothers Dick and Mac. Hence the name, McDonald's. The franchise of this restaurant was already in 1954 acquired by Ray Kroc, who after 7 years becamefull owner of a rapidly growing company. Today, the fast food chain has grown. There are over 30,000 restaurants worldwide in 120 countries. Many of them are located in the USA. Most businesses are operated under a franchise agreement. The hallmark of McDonald's is the hamburger, known worldwide as the Big Mac.
McDonald's franchise in Russia
In 1990, the first McDonald's in Russia was opened in Moscow. At that time it was the largest in the world, today it is considered the largest fast food restaurant in Europe. Moscow's McDonald's has become incredibly popular among Russians, with more than 30,000 people visiting on the opening day alone. It was a record worthy of the Guinness Book of Records. People were ready to wait in line for several hours just to have a bite of American fast food. After that, the whole of Russia was covered by a network of McDonald's restaurants. The franchise, in turn, contributes to the rapid growth of the company. Today there are more than 350 of them, with new American restaurants opening every year.
How to buy and how much does a McDonald's franchise cost?
Starting a business under the McDonald's brand is not easy. To do this, you need to have huge funds. At the same time, they must be own, not borrowed. A potential buyer has several options. The first way: he can already purchasea ready-made catering enterprise or even a whole network, but it will cost him a pretty penny. The second option is based on the conclusion of a franchise agreement. That is, after the conclusion of the transaction, the company or entrepreneur opens a catering enterprise on their own, which must comply with the strict requirements of the administration of McDonald's restaurants. The franchise will cost a tidy sum of $500,000 to $2 million. And this is not counting the cost of acquiring or renting premises, equipment, and training staff. Once the business is up and running, the parent company will have to pay another 4% of total revenue each month. Thus, to open a famous McDonald's restaurant, you will have to pay at least $ 3 million. But, as the owners of the company assure, this amount can be recouped in a year. In addition, do not forget that the main advantage of franchising is the absence of the need to advertise your business, this has already been done for you.
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