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Market segmentation is an integral part of marketing
Market segmentation is the process of dividing the market (consumers) into groups according to certain characteristics. The main purpose of this action is to study the reaction of a particular group to a particular product, as well as the choice of the target (main) market segment. Market segmentation dominates any marketing research of a company's customer base
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Suppose you decide to buy a used car. It takes a lot of free time and experience to find a good car in the secondary market. There are, however, companies that are ready to do everything for you: pick up car ads; view the proposed models; evaluate their technical condition; check if cars are stolen. Such a service is offered, for example, by the Moscow company Auto-selection. RF". Reviews about it will be discussed in the article




































