Examples of various types of SWOT analysis

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

SWOT-analysis has a similar abbreviation in Russian, which more accurately reveals its essence. This is a SWOT analysis, which is deciphered as follows: the study of weaknesses (S), strengths (S), opportunities that the environment provides (B), and probabilistic threats that may also appear from the outside in relation to a particular firm (U).

An example of a SWOT analysis of an organization can be built based on three options for this technique: a simple, summary or mixed analytical study (the latter is a combination of the first two methods).

A simple SWOT analysis is based on highlighting a firm's strengths, weaknesses, and threats and opportunities in its environment, which are then considered in the following context: “How our strengths can be applied to exploit the available options ?”, “How can negative aspects of the business environment interfere with the realization of our strong positions?”, “How can our advantages withstand destructive factors?” and “How can external business threats adversely affect a company if they impact identified vulnerabilities?”

Examples of SWOT analysis of such a planshow that the study may be ineffective, because. only factors that are related to external good or negative points are correlated. For example, such a position as highly qualified employees may not be considered at all if there are no positive or negative attitudes for it from the outside.

Examples of the SWOT analysis of the master plan at the initial stage allow you to identify positions that may affect the development of the company in the next 1-5 years. These are the same obvious advantages (not what can be done, but what the company is really strong in), which may include experience and image, company history, managerial and financial capabilities, special technologies, qualifications and special ways of relationships between employees and etc. Vulnerable positions include the same elements as strengths, but with an indication of what hinders the development of the company.

Examples of SWOT analysis (summary) usually contain an indication of the significance of a particular parameter, as well as a weighting of each advantage or disadvantage on a particular scale to determine the likelihood of an event. In some cases, if information flows allow, own positive and negative positions are compared with information on competing firms.

Examples of SWOT-analysis according to the consolidated methodology allow you to assess external threats and opportunities for the company in the same way. It takes into account the probability of the occurrence of a particular event,comparison of the company's capabilities for its processing. For example, you can evaluate how attractive a particular market opportunity is in terms of buyer interests, organizational capabilities, competitive activity, market demand, and political, economic, social, and technological factors.

What is the best way to conduct a SWOT analysis? An example of an enterprise with a successful structure of such studies shows that analytical work should be performed at regular intervals for internal and external factors that:

A. Are significant with low probability (observation underway).

B. Are very significant, high probability of occurrence. They need to be used or eliminated (for negative).

B. Not particularly important, but the probability of occurrence is high (research is underway).

G. Not significant, low probability (ignore).