How to choose a name for a hookah bar: tips

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

The sphere of entertainment and pleasure is literally unsinkable. The main thing is to find an audience, and the profit will not keep you waiting. This is what determines the fact that the hookah bar, despite the huge competition, remains a highly profitable project with a quick payback. It is enough to form an original idea, choose the right direction, and then implement the idea.

Unlike most bars and restaurants with a separate kitchen, a hookah bar is simple and profitable. The owner does not need to "reinvent the wheel" and worry about the sanitation station. However, there is also a small snag. In order for the business to go up, the name for the hookah bar must be original, otherwise the customers will go to another owner, who has everything in order with his imagination. If a particular businessman has problems with this, it does not matter, you can always use someone else's experience.

What do you call the ship…

Very often the role of the name is underestimated. How often you can see the store "At Lyudmila" or something like that. Annoys? Not the right word, just eats out the eyes. Why not showa drop of imagination and not create something more euphonious? The same can be said for those who, on the contrary, greatly overestimate the role of the name and give their diner a luxury brand. So, for example, the name Lux Lounge alone will not save the cafe from dirty floors, dishes and boors among the staff.

Which way to go?

There are several secrets that allow you to choose the right name for a hookah bar and any other business, namely:

• Beauty is in simplicity. You don't need to come up with something new. "Hookah room number 1" - simple and concise. Add here the ubiquitous solid sign, vintage design, wallpaper in the style of old newspapers and a full-fledged "underground lounge" is ready for those in whom the poet / alcoholic / artist died.
• We are not looking for easy ways. This is where you have to sweat. In a small town, there are hardly at least five hookah bars, but in larger cities there are no problems with this. Kyiv, Minsk, Moscow - here the brand must be incredibly complex or as simple as possible, picking up something on the fly, as they say, "for centuries", will not work.

Whatever methodology an entrepreneur chooses, it is important to remember that the entire design should be as harmonious and connected as possible, like links in a chain. If the name for the hookah bar is "Mint", then it should be the dominant color in the design, and the bar must serve "Mojito". By the way, do not take this particular example, it occurs a little more often than usual.

It's worth starting, oddly enough, from the beginning

Ubusinessman on paper have an idea. However, not so. He calculated the estimate, prepared the capital, and is ready to invest in his own hookah bar. I even found builders. But what this place will be, he does not know, because he thinks technically and is devoid of spatial imagination. He knows how much he will buy bricks and tables, but he will not say how the latter will be combined with wallpaper. The concept is important. If a businessman is not able to build it on his own, this should be entrusted to the designer. The original name for a hookah bar alone is not a panacea.

Design direction

What color will the curtains be? What is the location? Number of seats? Furniture? Wallpaper and bar counter? The ideal option is a color design project, a ready-made sketch of the future premises. You also need to decide on direction. Will it be like the opium halls of China? Or maybe a gentleman's pub? In the first case, the creative name for the hookah will be "Lotus", "Jade Monkey", "White Crane" and even "Forbidden Palace". In the second - "Penny and Farthing", "In the bosom of the queen", "Foggy Albion". If this is a place for a youth party and a springboard for informals who can make a considerable cash register, then one should think in a different direction.

What is the principle of naming?

Design is the name. No other way. It is much easier to decide on the design, choose the option that you can afford, and then build on it. List of titles forhookah will decrease incredibly if the entrepreneur and owner of the establishment knows what it will be like. Why not make such a place in the style of the pre-revolutionary underground? You can call it "Papirosa", and then arrange everything in the Soviet style, providing the waitresses with a leather version of a soldier's uniform. Success in Russia is assured. When the owner of the establishment fully imagines how it should be, the name will come by itself. It will come up as the only true option. If you do the design from the name, then this threatens with simply catastrophic expenses.

Everything is in smoke, I don't understand anything

The easiest way to go is a direct analogy. A terrible option, because the consumer will be confused, easily forget the name. But it is perfect for those who open a hookah bar in a city that has not seen such entertainment before or the number of such enterprises is minimal. Among the options should be highlighted:

• "Steam or smoke". The names of hookahs in America are mostly made in this direction and do not shine with originality. For example: Smoky Time, Smok'in, Some Time, Up in Smoke, Smoke And Staff. The key idea is a dance around the name of smoke, steam, that is, what a person directly associates with a hookah/
• "Fog". The names of hookahs in the world have also affected this segment. For example: Mist Mount, Mirage Hookah, Misty Town, Mist Lounge. This is closer to an indirect association, when there is an idea more about the consequences of smoking a hookah, and not about theprocess.

It should be noted that everyone usually goes this way. Especially if the hookah bar was created in order to simply enter the segment, "lick off the cream" from the new area and move. Using such a name for your own institution should be prepared for the fact that it will not be considered original, too easy.

Arabian Night

The emphasis on oriental themes is a solution for those who have capital to do so. So, for example, it is impossible to name the establishment "Arabian Night", after which the interior is designed in the style of a railway station cafe with cheap furniture. The design must comply with this rule. However, otherwise this variant of the name is very successful. There are also two conditional directions:

• Middle East. The American name of the hookah, for example, Babylon, that is, "Babylon", is one of the best options that meets all the requirements. It is simple, unique, memorable and thematic. The following options should also be added here: "Constantinople", Sindbad's Tale, "Vizier", "Shah's Kingdom", "Harem" and others.
• Far Asia. Here it is more difficult. The design should not just fit, it should fully match the color. If the institution is called "Golden Dragon", then this yellow creature should be in the hall. The idea is that a particular hookah bar will be the first in the city.

No need to follow the path of stamps - "Beijing", "Dawn","Sakura". It's just vulgar, you should show fiction. Even "Buddha, light up!" will be better.

Something truly exotic

Perhaps many have heard the joke about "Winnie the Puff" and "The Hedgehog in the Fog". This kind of name is not just exotic, but a real masterpiece. Especially if they appear for the first time, and not at every turn. By the way, you can already forget about the bear, the idea is not original. Such a name for a hookah should comply with a few simple rules:

• No plagiarism. The idea should be as fresh as the first ray of the dawn sun. The Internet community has an amazing talent for finding plagiarism even where it shouldn't be. After that, the institution will quickly earn a negative reputation and be "disgraced".
• Don't dance around a simple association with steam and cheap humor. You can go much further. For example, take the same "Winnie the Puff". An idea is good when it was original. "Puff-Puff", "Engine Puff", "Steam Engine", "Puffed Up" - all this was outdated yesterday.
• No need for vulgarity, even feigned. The fact that black PR is also advertising should be forgotten like a bad dream. The institution must start with a good reputation.

To come up with a truly original version is incredibly difficult. For example, the option "Merlin's Pipe" is interesting, but not everyone will understand it, since not everyone knows who it is. "Steam room" -there is an erroneous association. Literally everything should be thought through.

Combination

Extremely popular script lately, like "Peppermint Lounge". A variant that combines the popular Russian-language name, but at the same time contains a twist - a reference to something elitist, high. At least that's what the creators think. The idea is good, but again, only in a unique form, that is, when there is an opportunity to nip the competition in the bud and become the founder of the trend. Other popular prefixes from English: House, Office, Place, Hookah. It is also important to ensure that even when borrowed, the name remains recognizable even for those who do not understand English well, otherwise the effect of the name will be the opposite, namely, a drop in popularity.