How to promote a beauty salon from scratch: step by step instructions

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Any business that provides services needs customers, including a beauty salon. It doesn't matter what services a company offers if people don't know about it. Do not neglect advertising and other methods of attracting customers, of which there are a lot in modern society. How to promote a beauty salon? Very simple. It is enough to follow certain rules.

Theory

Without clients, a beauty salon cannot exist, and if people do not show interest in it, then very soon this enterprise will be declared bankrupt. The director must think over the development strategy before starting work.

How to promote a beauty salon from scratch? There is nothing complicated in this, and it does not require large expenses either. First you need to decide on the audience that will visit the salon. Which customers will become repeat visitors.

AlsoIt is very important where the beauty salon is located. It can be a center, an elite or residential area. Depending on this, it is possible to determine the further work of the enterprise.

It is desirable that the salon has a twist. His services must be original. If so, then it is likely that customers will travel from other areas as well.

Promotion of a beauty salon via the Internet

How to promote a new beauty salon via the Internet? Very simple. To get started, just use social networks and launch an action. For example, advertising on a page in some network will offer a haircut at a big discount or a manicure for half the price. This method works great only at the initial stage and requires almost no cost.

The next stage will already require a small financial investment. Opening your own website will help to quickly promote a beauty salon. It is necessary to place detailed information about the services provided, it is also desirable to post a price list, photos of the masters and their work. A very effective method is the "before" and "after" photo report.

It is worth noting that when developing a site, it is advisable to use the services of professionals who already know what a certain group of visitors wants to see.

The important role of flyers

How to promote a beauty salon in a residential area with simple leaflets? This method of advertising is inexpensive and very effective, but only if it is incertain place.

When ordering flyers, you should pay special attention to their design. It is important that they are very bright, colorful and interesting. Flyers that are boring and tasteless can backfire and discourage potential clients from visiting the beauty salon.

It is best to order the development and production of leaflets from a printing house. Specialists will competently develop a design, agree on it, and only after that they will put it into print.

Ready-made flyers are best distributed in places where there is a very large crowd of people. It can be shopping centers or large entertainment complexes. You can also put them in mailboxes, but do not make this type of advertising too intrusive.

Don't forget word of mouth

Recently, word of mouth has become the most popular way of promotion. How to promote a beauty salon in a crisis? It is this method of advertising that will help, because it:

• virtually free;
• attracts only active customers;
• positively affects the reputation of the institution.

These are just the main advantages of "word of mouth".

This type of advertising spreads very quickly from a satisfied customer to a potential one. This means that when a new client comes to the salon, he is already preparing for a positive result, and if his expectations are met, he will in any case recommend it to his friends and acquaintances.

It is on the basis of "word of mouth" that most of the permanent client base is formed. Visitors always come in a good mood, and this has a very good effect on the reputation and atmosphere in the beauty salon.

Customer Stimulation

How to promote a beauty salon in a business center? Stimulating a potential customer base will help a lot with this.

If such an enterprise is located in some center, then you can organize the so-called sampling, that is, part of the procedure is free, and if the client likes it, then he will have to pay extra for the rest.

Also incentive methods include bonuses, promotions and coupons. Especially for a business center, coupons are good, upon presentation of which some kind of discount is provided. The coupon not only serves as a source of a profitable offer, but also informs potential customers about the procedures carried out in the salon. Bonuses may be offered as free treatments subject to continued attendance.

It is worth noting that the salon in the business center almost never has a permanent base, but there are always a lot of random visitors. Therefore, attracting customers at this location should occur constantly. It is also worth paying attention to the quality of procedures. It is important that the specialists working in the salon are true professionals.

The main mistakes that are made when opening a beauty salon

It is not enough to simply answer the question of how to promote a beauty salon. It is also important to analyze the main mistakes that are made when opening an enterprise, as well as take measures to prevent them. So, there are only seven basic mistakes, namely:

• errors in business planning;
• errors at the initial stages of work;
• errors in management that arise due to the inexperience or lack of education of the director;
• advertising errors (lack of new customer flow);
• errors when working with an existing client base;
• mistakes in hiring new employees that spoil the reputation of the salon;
• Mistakes in business development. Constant change of strategy and plans.

Any "miss" must be corrected. Before answering the question of how to promote a beauty salon, you need to think about possible mistakes that can lead to bankruptcy at any stage.

Importance of market research

Marketing research is a very important stage in the life of any enterprise that makes money on the provision of services. However, good research is usually very expensive and sometimes just not worth it for a small business.

How to promote a beauty salon and at the same time spend a minimum of money? Is it possible to save on marketing research? These are the questions that aspiring entrepreneurs are interested in.

Save, of course, you can,but only the director of the salon should be aware of the responsibility and the risk of possible ruin. Most often, entrepreneurs choose one of two options:

1. Marketing research is not done at all. Business is going with the flow. It's completely free, and some salons succeed anyway.
2. Marketing research is being replaced by peer review. A good expert can easily point out to an entrepreneur the strengths and weaknesses of his business. Of course, this is not a full-fledged study, but in the absence of extra funds, peer review can also help.

If business is at risk

Sometimes, to save a fading beauty salon, it is not enough just to conduct marketing research or an advertising campaign. Sometimes the director decides to completely change the concept.

When one concept is replaced by another, it will be a brand new beauty salon. Sometimes it is useful to make repairs and even change the name and sign. Such actions will greatly help if the beauty salon has a not very good reputation, for example, due to unskilled employees.

Also, if the situation is not too neglected, it is good to gradually introduce new services, setting attractive prices for them. In this way, you can correct the situation and stand out from the background of other competitors.