Name of organization: examples. What is the name of the LLC?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

When a novice entrepreneur applies to the tax office for registration of an LLC, he will definitely face the need to give his company a name. A common situation is when a businessman does not think about the importance of this task, and as a result, dozens of "Stroy-services" and "Aphrodite" appear in the city.

Why is it so important to name the company correctly?

To answer this question, it is not necessary to recall the hackneyed phrase from the cartoon about the captain of the Trouble. Many underestimate the importance of the company name, although it is one of the main components of a competent marketing approach. The name of the organization is part of the brand, the future element of the logo, the face of the company.

Thinking about the name is necessary at the stage of forming a business project. Indeed, in the future, at the mention of this word, customers should have the right associations associated with a particular company.

How to name a company so that it is successful

When choosing the rightnames should focus not only on uniqueness. Important criteria are also brevity, ease of pronunciation, unambiguity and other features necessary to turn a simple word into a trademark. Marketers identify a set of rules that help select the right options and dismiss the inappropriate ones. First things first.

How it is forbidden to name a company

There are norms for the name of an LLC, established at the legislative level. Before you start brainstorming, it's best to familiarize yourself with these norms so that you can immediately dismiss hopeless options. So, how to name an LLC and not break the law?

1. The legal name of the organization should not repeat an already registered trademark. Unknowingly or intentionally, an entrepreneur can break the law. And then you will have to answer to the fullest extent.

2. The name must not only be 100% different from the patented trademark, but must not resemble it in any way. If the creators of a well-known brand suspect infringement of copyright, they, as in the previous case, have the right to claim. This will become especially unpleasant at a time when the entrepreneur has already managed to develop his business, invest a lot of money in an advertising campaign and logo, spend money on souvenirs and so on. All this will have to be got rid of, and it’s not worth talking about a damaged reputation.

3. The name of the organization should not contain the names of subjectsRussian Federation, government agencies and international companies. In addition, words such as minister or legislator, which allegedly hint at the approval of the product by the state, should not be mentioned. The IRS will not approve such a brand.

4. The use of obscene language, swearing, insults is prohibited. If an entrepreneur plans to enter the international level, then you should take care of the euphony of the name in all languages.

5. The name should not misrepresent the scope of the firm.

What is naming

In order for the name to remain not just a beautiful word or a sign, a lot of work needs to be done. A successful name should become part of the brand and generate income.

The process of inventing a trademark in marketing is called naming. What it is? Naming consists of several stages, which later lead to the desired word - the actual name.

Naming steps

1. Organization analysis. Close attention at this stage is riveted to the concept of a business idea, the field of activity, the products produced or the services offered. What is the peculiarity of the organization, what is the expected price category of the company's products?

2. Studying the target audience. The name should be designed for a certain circle of consumers who are united by gender, age, social status, income level, marital status, and so on. Depending on the chosen audience, it can be assumed what values this audience has.categories of consumers, what vocabulary they can use.

3. Attention to competitors. It is necessary to study the brands of similar companies, find out what marketing moves they use to promote their business, how consumers react to them.

4. Based on the previous three stages, requirements for the future name are formed. You can decide in advance how many letters the name should include, which words are preferable and which should not be used.

5. Brainstorm. At this stage, options are proposed based on the requirements drawn up. The most successful are selected from them - harmonious, pronounceable and unique.

6. Target audience testing. The survey should show what impressions the chosen options leave, which of them increases the credibility of the company, which name is easier to pronounce and remember.

7. Legal check. Does the selected option comply with legal requirements.

Examples of successful naming

Professional naming highlights the following types of organization names:

• Abbreviations, acronyms. The most successful are the names consisting of the first letters of surnames or parts of words. One such example is Kodak. It is important that the name is short and euphonious.
• Neologisms. These are names that do not exist in nature. There is nothing more interesting than inventing the name of an organization on your own. Examples: Pepsi, Nestle. One of the disadvantages of neologism will be precisely the fact that it does notassociated, which means it will be difficult to remember at first.
• Transcription, transliteration. Some foreign words sound interesting in the Russian manner. So at one time the brand "Wimm-Bill-Dan" appeared, the creator of which liked the word "Wimbledon".
• Using proper names or the names of the founders is a great way to create a unique organization name. Examples: Nemiroff, Ford, Hilton. This method is only good if the entrepreneur has an unusual name. You can use any surname if it is interesting to beat it in the title. Disneyland is a great example.

There are dozens of techniques for creating a unique name for a company. From the point of view of marketers and professional naming firms, it is much easier for future parents to choose a name for a child.

How to check if the name is unique

Before an oversight is pointed out to the tax office, you can not waste time and familiarize yourself with the full list of restrictions in the Civil Code of the Russian Federation.

There are also lists of patented names and registered trademarks on the tax service website, in the Rospatent database and on some services. These include Znakoved.

How to protect yourself from competitors

A good name can be attacked by competitors. How will this be expressed? Fans of profiting at the expense of someone else's glory will begin to create firms with related names. For example, by creating a site calledFacebook, one could count on at least a thousand visits a day.

Then how to name an LLC and avoid infringement on a good name? Simple enough. So, for example, the creators of the well-known social network from the example above have already taken care of possible spelling errors of users and have patented several trademarks with similar names at once. In addition, the rights to the words book, like, wall and others were immediately claimed. Prudent, isn't it?

An entrepreneur who cares about the image of his company can turn to specialists to create a unique, catchy name. But with a competent approach and the availability of free time, you can come up with a name on your own. You can scoop up interesting thoughts and ideas alone or in the company of co-founders or colleagues. The most important condition is not to neglect the rules of naming. Good luck!