How to find clients for knowledge workers

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

The basis of any successful business is the coincidence of supply and demand for a product or service. Of course, where and how to find customers depends primarily on the area. For example, if a business is a fast food outlet, then it makes sense to look for buyers in crowded places (train stations, large educational institutions, business and office centers).

For goods in general, there are whole theories that help to understand how best to choose the location of the company, how to build relationships with partners, how to properly organize the display on store shelves. Attracting customers depends on many factors: from sensory (music, packaging, smells), price, seasonal and others.

Slightly different is the case with services. The basic rule for them: availability at the right time in the right place at an affordable price. Let's try to consider the main ways of how to find clients for freelancers and knowledge workers. At first glance, for "free artists" everything seems quite simple. There isfreelance exchanges, scripts, articles, photo stocks. You can both sell finished products (texts, pictures, photographs, programs, website templates, etc.), find customers for future projects and long-term cooperation, and study the market. But when working with exchanges, you need to take into account several nuances. Firstly, it is more difficult for a beginner there.

On large portals, registration is free, but the possibilities of free membership are very limited. Therefore, investments in the payment of "membership fees" will be required. The cost can vary greatly, but on average (take portals for translators) it is about $100 per year. However, orders are by no means guaranteed. Secondly, there is a very tough price struggle on the stock exchanges, strong dumping. Therefore, for promotion, for developing a portfolio, portals can be considered as a parallel small income. But you need to understand how to find direct, solvent and serious customers.

Many representatives of free professions most often do not get around to making their business card website or portfolio. And this is one of the safest ways to find clients.

Of course, you need to work on the site - promote it, position it. But the result will exceed all expectations. Having a site with high positions, you will no longer be anxiously looking for recipients of your service. Clients will find you on their own. It is only important to understand what they are looking for and offer them the rightsolution. The same can be attributed to recommendations on how to find clients for a lawyer. Queues will line up for the venerable, authoritative. But the young and beginner should try to create a name for themselves. Feel free to ask for letters of recommendation. In the field of legal services, word of mouth is even more important than in others. That is, if you have provided a quality service (whether it is the registration of an enterprise, divorce proceedings, division of property or protection in court), be sure that you will be recommended to acquaintances and friends. The phone of a reliable lawyer, like a high-class dentist, is passed from hand to hand.

There is another way: regular publication of advertisements in newspapers or on bulletin boards. Consider where and who needs your services. For example, it makes sense to offer the services of a nurse at home, a nanny, a massage therapist where mothers with children gather: for example, in polyclinics or near them, in family newspapers. But the translator is unlikely to find customers in this way. Business clients are much more important to him. Therefore, he needs to publish his ads on specialized sites, in specialized publications, on portals where businessmen involved in the export and import of goods are looking for information.

Should I include a price in the ad? It also depends on who the service is addressed to. If private, as a rule, poor people, then the price should be indicated, especially if it is competitive. If the service is addressed to enterprises and business people, where the formation of value depends on many components, it is better not to do this. Too muchlow (by their standards) price may scare off we althy customers.

When giving any advertisement, it is necessary to consider who (and when) the potential recipient will be. The promotion of legal services, for example, will be justified in the context of business life, during the working day, in business publications. But it is more appropriate to advertise a travel agency in the entertainment press, on the air of family programs. Analyzing competitor campaigns will also give you a lot to think about and learn from.