2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Business starts with an idea. Creating an online store involves a thoughtful selection of goods and services for sale. What is better to sell in an online store? This is one of the toughest questions aspiring entrepreneurs face.
In this article, we will look at what to sell in an online store, ideas for creating an online business, what goods and services are most often sold online, what determines the choice of products for the store. We will select the most interesting options for sale in a small town. We will also determine what is profitable to sell in an online store in the current crisis.
What do popular online stores sell?
The Internet is a global network through which you can sell almost everything. The world's most famous online store, Amazon.com offers millions of products across 35 product categories, including electronics, home appliances, clothing, shoes, toys, jewelry and more.
The largest online store in Russia Ozon.ru sells goods in 16 categories, which even include tickets to various events and travel packages.
What to sell in an online store: ideas
Most often, online services specialize in 2-3 categories of goods, so it is easier to develop and subsequently expand the product range. What is better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, can start offering jewelry and watches, thereby increasing its profits.
The Internet is visited by more than 3 billion people every day, which means that any of them can visit your site. Therefore, you can sell absolutely any product in the online store. However, trading one will be profitable and the other will not be in high demand.
Selling a unique product online
You can find sites that offer only one unique product. It is known that it is profitable to sell the same thing in an online store, you can make very good money on it! For example, there is a site selling fashionable handmade bow ties made of wood. Do-it-yourself things with a share of creativity are popular, and their sale brings a solid profit to the site owner.
What is the most common online sale?
What to sell in an online store? Ideas may come from looking at the table below. Let's see what most people are used to buying online. After analyzing the structure of Internet business in Russia, we have compiled a table that lists popular product groups and the number of sites where they are sold in descending order.
| Product categories |
Quantity Internet stores |
| Gift and souvenir products, natural flowers | 195 |
| Children's products and toys | 178 |
| Furniture and decor items | 170 |
| Auto Parts | 162 |
| Clothes, shoes and bags | 160 |
| Sports and outdoor equipment | 151 |
| Electronics & Home Appliances | 147 |
| Computers and accessories | 132 |
| Materials and tools for construction | 124 |
| Perfume, cosmetics | 106 |
| Sex shops | 105 |
| Household chemicals and household goods | 102 |
| He alth drugs and supplements | 99 |
| Mobile phones and accessories | 97 |
| Audio and video format discs | 93 |
| Books and magazines | 89 |
| Food, spirits and tobacco | 87 |
| Equipment for production and trade | 79 |
| Drugs | 77 |
| Products for animals and plants | 75 |
| Computer software and games | 72 |
| Jewelry | 68 |
| Antiques | 65 |
| Coding systems | 62 |
| Stationery | 59 |
| Photo and radio products | 52 |
| Watches and accessories | 49 |
| Musical instruments and equipment | 29 |
| Virtual Goods | 25 |
Based on the data in the table, we can conclude which goods are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is high.
The table shows extensive product categories, and some niches in the product subcategories are practically not occupied. Therefore, there is no need to be afraid of great competition - you should carefully study the direction that you like the most and find a place for your online store in it.
What determines the choice of goods for an online store?
The definition of a product category for sale depends on several factors:
- business project budget;
- the territory of the online store;
- personal knowledge of the product;
- trends in internet business;
- demand for goods;
- delivery options.
Tips for choosinggoods for online store
During the crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt altogether. It's all about the unwillingness to accept the new conditions of reality and change the methods of work. What to sell in an online store? Ideas and the chosen product should be in demand. Here are some tips for determining the product content of the site.
If the budget formed to start a business is small, you should not choose to sell expensive and exclusive goods. You also need to remember that oversized items require expensive shipping, so if the budget is limited, it is better to choose a medium-sized hot item.
It is best to choose the product in which you understand. This will make your future activities easier, you will not need to learn a lot of new information.
If you plan to operate an online store within the same city, then you should carefully study the demand in it. The main categories of goods that are in demand are the same in almost all cities. But there are some products that are not represented in your city, although people will definitely buy them.
How to determine which product is the most relevant right now?
In order to know what is relevant to sell in an online store, you need to take into account trends in online sales. It happens that by determining the future high demand for a particular product in time, entrepreneurs earn a lot of money! In the context of the current crisis, the demand for some goodsrose and fell on others. We propose to consider what is most profitable to sell in a crisis.
What price groups of goods are popular in a crisis?
What is worth selling in an online store in a crisis? During the crisis, expensive and elite groups of goods are sold in a larger volume than before. The main buyers of expensive products are we althy people who probably took care of the stability of their well-being. During a crisis, rich people try to secure their we alth and invest in antiques and art, jewelry.
The main drop in demand is observed in the middle price segment. This is due to the fact that people with an average income, who are buyers of such goods, are losing wages and running out of other means. They stop buying quality products at average prices and try to save money.
Cheap goods in times of crisis become more in demand. The general population saves money and seeks to purchase goods at a low price at the expense of quality. Cheap clothes, furniture, food and budget vacations are in high demand due to the influx of former middle class people into the segment of cheap goods and services.
Thus, two strategies can be used to select a product for sale in an online store during a crisis:
- Sell high-end expensive goods for we althy people.
- Establish reliable bulk supply of cheap goods for the bulkpopulation.
What to sell in a crisis in an online store?
You need to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? For ideas on what to sell during a crisis, see below:
- Industrial and construction equipment. Currently, in connection with the restriction of imports, many new enterprises are being created in Russia. They are trying to save on construction, so used equipment is in particular demand.
- Household appliances and electronics. Buying broken equipment and electronics for a penny and repairing it, you can make very good money. People tend to buy inexpensive goods, so used equipment is in high demand.
- Inexpensive food. Food is what they try to save on during a crisis. People will buy products from your online store if you offer lower prices than competitors.
- Auto parts. Demand for new cars falls in times of crisis, so people try to repair old ones. You can earn good money by selling inexpensive parts online.
- Jewelry. They are in demand as a reliable option for saving money. Exclusive and expensive jewelry is in special demand among we althy people.
- Inexpensive clothes and shoes. The population also saves on it, however, absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.
Demand for cosmetics and perfumery, ready-to-eat meals, and small household appliances is on the rise.
How to make money on an online store without investments
If your budget was only enough to create a website, then you probably want to know what to sell in an online store without investment. Through the online store you can sell discounts on goods! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn on this. During a crisis, people tend to buy goods at a discount, so now this idea is especially relevant. In this case, you can fill the site with the goods of your supplier and enter the condition of 100% prepayment.
Thus, you will not need to spend money on the purchase of goods, and with each order you will give part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, it's just that many people don't even know about it.
Shopping ideas for a small town
For residents of the regions, the question of what to sell in an online store in a small town is important? As you know, the incomes of the population of small towns are lower, so expensive goods offered online will not be popular in them.
Residents of medium-sized cities pay special attention to product quality. Inexpensive and good-quality goods will be in great demand among them.
So, we present to your attention a list of goods on which you can earn money when selling in an online store in a smallcity.
- Inexpensive clothes and shoes.
- Inexpensive prepared food and groceries.
- Used goods.
- Inexpensive alcohol and tobacco.
- Auto parts.
- Public medicines.
- Inexpensive local furniture.
All of these product categories will be the most in demand when selling online in a small town. By creating a website and filling it with popular goods, you will ensure yourself a high and stable profit.
In the article, we examined the main areas for the effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and its development!
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