What to trade in a small town? What services can be sold in a small town?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Not every one of us lives in a big city with a million people. Many aspiring entrepreneurs are puzzled over what to trade in a small town. The question is really not an easy one, especially considering that opening your own, albeit a small business, is a rather serious and risky step. Let's talk about what product or service is better to sell in a small town or urban-type settlement. There are a lot of interesting nuances and pitfalls here.

Advantages of doing business in a small town

It's safe to say that there are not only minuses, but also big pluses that will play into the hands of any entrepreneur. One of them is the lack of much competition. Of course, this does not mean that it does not exist at all, but it will be somewhat easier to start a business and develop it. Especially if you offer something like this,what is no more. First you need to analyze the market and understand what is offered more and what is less. It will not be difficult to do this, since the city is small, and the number of entrepreneurs can be counted on the fingers.

You can open your own small grocery store or cafe. In addition, there are many other equally profitable solutions that will be very popular among city residents. An important role is played by high-quality service, which many in the outback have not heard of. Imagine that you own a company that manufactures and installs locks. So, if you do your work quickly, efficiently and efficiently, then soon the rumors about you will disperse and there will be no end to customers. That is why it is impossible to unambiguously answer the question of what to trade in a small town. But let's look at a few of the most effective solutions, all of which are very likely to be popular.

What not to do?

In the early stages, it is very important not to make a mistake that will bring all efforts to naught. Oddly enough, aspiring entrepreneurs quite often make the wrong decisions. To prevent this from happening to you, you need to remember what not to do when starting a business in a small town. By the way, this applies only to those places where the population is small. So, in a large metropolis, the same product or service can bring you huge profits.

First of all, don't start with a highly specialized business. As an exampleyou can bring the sale of any one type of equipment. The fact is that modern trade in a narrow specialization, especially in a small town, will not bring the desired result. This is due to low demand, so if several clients come to you during a work shift, then this will already be good. Second, do not start a business that requires a large number of highly skilled employees. Why? Everything is simple here: there are very few of them in the province. Most of the brainy specialists go to big cities, where the prospect of development is higher than in the wilderness. Do not forget that it makes no sense to offer customers super-expensive goods. For example, computers for 100,000 rubles and more may be sold, but during this time you will have time to sell much more PCs for 30,000 rubles and get a significant profit from that. This factor is due to low wages in the outback.

Opening a toy store

This is quite a promising direction. As a rule, in small towns there is one, maximum two such establishments, so you can not be afraid of high competition. Currently, children's supermarkets are extremely popular, where there is almost everything for children of different ages. But in our case, a small store is enough. First of all, register yourself as a private entrepreneur. It is best if it is "LLC". The main point is the right choice of supplier. The fact is that children's toys should be not only of high quality and interesting, but also safe. This is duebecause kids love to taste them.

If the toy store is small, then at first you yourself can be a salesman, an accountant, and even a cleaner. All this will allow you to save money on wages and pay off much faster. Take care of the range. You should have toys of different sizes, colors. Sometimes it makes sense to divide them into categories, for example: for boys, for girls, for children under 3 years old, from 3 to 5 years old, etc. If with all this you competently create an internal atmosphere and interior, then you will have a lot of customers. In just six months, you will more than recoup the costs and will be able to gradually expand and eventually build a small children's supermarket. But do not forget that modern trading requires a lot of effort. It makes sense to give good publicity, for example, write a small announcement about the opening of the store in the local newspaper and stick up on poles and stops.

Why not sell products?

Of course, here you will face competition anyway. However, not everything is as bad as it might seem at first glance. The fact is that it is not at all necessary to try something new, you can quite successfully implement what you already have. In any case, the number of grocery stores in your city is large, but this does not mean at all that your particular point will not be popular. Nevertheless, the template version will not suit us either, so everything needs to be carefully thought out. First, choose the location where your grocery store will be located. As showspractice, if we are talking about a small town, you need to choose the place where there are many houses and there is no similar point nearby. The fact is that quite often people living in remote microdistricts need to walk 10-15 minutes to the nearest grocery store.

Secondly, you need to carefully draw up an assortment map. It is easy to guess that this is a list of products you sell. It is important to consider the area here. So, if the grocery store is in close proximity to a kindergarten or school, then there should be juices, sweets and much more that children love. But if you are trading near multi-storey buildings, then do not forget to buy a decent amount of bread, it will be nice to leave alcohol, for example, beer. By the way, it will be interesting to talk a little about the latter.

Beer trading: pros and cons

According to statistics, the sale of alcoholic beverages almost always brings a good income. Another question, will all this be bought in a small town? Of course it will be. It's more a matter of what and at what price you will sell. If your assortment includes draft beer of several varieties at an average market price, then you will always have a queue. In addition, it is desirable to sell beer in bottles, both glass and plastic. Having a variety of non-alcoholic drinks will only play into your hands. Don't forget about such popular goods as vodka, wine, champagne, etc.

It is worth noting that opening will be somewhat more difficult. This is due to the factthat you need to get a license. In practice, shops where there is not only beer, but also goods for it are very popular. It can be pigtail cheese, ram, smoked fish, nuts, crackers, chips and much more. So customers do not have to go to another store. As for the location, it should be far from kindergartens, schools and other educational institutions, as well as hospitals, etc. In any case, the trade in beer brings a good income. Over time, you can expand the range.

Should I sell home appliances?

If we consider the main business ideas in the village, we can't help but mention a store where customers can find large and small household appliances. Of course, everything here is somewhat more complicated than with a grocery outlet. You are mistaken if you think that in small towns they do not buy microwaves, multicookers and other kitchen utensils. All this is acquired, and very well. All that is required of you is to show yourself at first. If the first 10-20 customers leave dissatisfied, then you will completely lose your credibility and it is unlikely that you will be able to restore it in the near future. What to do in this case? Now everything will be said.

The surest way to success is to conclude an agreement with a large company for the production and sale of household appliances. You, as a partner, will receive a percentage of the profits, and all deliveries will be carried out completely free of charge. All that is required of you is to convince the company that sales will go up. For this storehousehold appliances should be of interest to buyers. To call it, you can give good and competent advertising, set discounts for regular customers, hold regular contests and much more.

Become pioneers

There is a good chance that your city still does not have a single representative office of a large company. If there is, then only a few, and this still does not say anything. For example, it could be a Samsung, LG, etc. home appliances store. It can be clothes - Adidas, Reebok, etc. In simple terms, start a franchise business, but choose your partner wisely, as not everything will be in demand. For example, selling Nikon or Canon professional cameras is unlikely to be successful. If they buy several devices in a week or a month, then this will already be good. But the trade in clothes or shoes can bring very good money.

The essence of such a business is that an agreement is drawn up with certain conditions that you, as well as the other party, must comply with. An example is sales volume. If you overfulfill the norm, then you are en titled to a bonus, if you do not oversell, then pen alties are withheld. Please note that at the initial stage you will receive good financial support from the partner company. However, you will have to pay for the rent of the premises, staff salaries, and taxes yourself, so be prepared for this.

We offer services to the population

And thisquite an interesting direction that does not require large investments. The bottom line is that you can act as an intermediary or directly as a performer. A striking example of this is the execution of dispatching work. For example, a person needs to install a newly purchased washbasin. He calls you, and for a small fee you find a good, but at the same time relatively inexpensive specialist. However, you must understand that trade in services does not tolerate slowdowns. If the client wants the work to be done on Sunday, also on a holiday, then so be it.

Another simple and inexpensive way is to make a photocopy and do some typing. All this will bring good money, but first analyze the market. Find out if such an offer will be in demand. According to statistics, trade in services can pay off in the first month, provided that you have invested something in this business.

More ideas

As you can see, you have a large selection of what to trade in a small town. This may be the sale of beer or food, and a combined option is also possible. You can offer the population of the city to replenish the account with a minimum commission, etc. Another good idea is to open a kindergarten. True, this will be a very costly exercise, but it is safe to say that with 100% probability this enterprise will pay off in the shortest possible time. True, you should not expect large sums of money in the first months of work.

The thing is that all parents will check where they aregive up their child. You must have all the necessary licenses on hand. The room should be warm and inviting. According to statistics, today this kind of business in an urban-type settlement, although it can be called rather a full-fledged and responsible job, is quite popular. The reason for this is the usual shortage of kindergartens, as they often close more often than they open. And parents have a job, during which the child must be left to someone.

Conclusion

That, in principle, is all that can be said about what to trade in a small town. The choice is quite large. But you must be guided not only by the financial possibilities and needs of the population, but also by your own interests. First of all, you should like your business. Only a deed done with all responsibility brings a good income.

If you have opened a small shop, then at first you can be a seller there yourself, which will allow you to save a lot. But over time, expand your boundaries, hire friendly and benevolent staff. Agree, to come to the grocery store, where everything is always fresh, and the prices are not too high, and even the seller is friendly, much more pleasant than in an eatery with weekly bread and high prices. All this happens because such an occupation causes more problems for the owner, so the business does not go. Trade nevertheless requires a respectful attitude towards the buyer. Always ask yourself the question: "Will I eat such bread or such sausage?" If you are allIf you do it right, you are unlikely to have any problems with customers. In small towns, there is always a situation where a lot of people come to one store, and few to another. You can be sure that all this happens for a reason.