2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
If you own a flower business, one of your main concerns is increasing your sales growth and finding potential customers. To make a profit, you need to understand what motivates customers to buy.
People buy flowers for various reasons: someone buys flowers only on holidays. There are those for whom a gift in the form of flowers is a common thing, as an expression of gratitude or a compliment to the addressee. There are customers who buy decorated compositions, beautiful baskets or potted flowers, both as a gift and for their own pleasure. You must consider and satisfy all the tastes of the customers who come to your store.
Secrets of word of mouth
How to increase the sale of flowers? The best advertising is positive customer reviews. Another plus is that you don't have to pay for it. Work diligently. Make sure that the quality of flowers is always at a high level. Then the clients to youstretch.
Don't sit still. Offer your services to companies and enterprises (birthdays, anniversaries and corporate meetings are always celebrated here), wedding agencies of the city.
Even if the latter have their own flower suppliers, let them keep you in mind. Situations are different. Maybe you can offer them better terms of cooperation.
Don't forget about the nearest restaurants or cafes - declare yourself, offer special conditions, leave business cards with information about your salon.
Flower arrangement should look expensive
Don't forget that many customers come to the flower shop hoping to spend less and get a gorgeous bouquet. Offer different options. Buyers will appreciate the voluminous inexpensive bouquets. Offer options for such combinations and incarnations, which will consist of a small number of colors, but visually they will look very voluminous and expensive.
Bonuses and discounts
Special offers and discounts on certain types of flowers will attract new customers and speed up the sale of the item that is profitable for you at that particular moment. Come up with occasions (the opening of your salon, the birthday of the store, discounts on wedding bouquets, special bouquets for Kiss Day, etc.) and always mark the date when your bonus ends. This will help speed up the decision of potential buyers.
The ideal customer is a regular customer
The ideal option is to make a buyerits regular client. Here, too, there are some little tricks. Of course, the most important thing is attitude. Any buyer will appreciate the polite and sensitive to his needs staff. Do not forget about simple understanding and human attitude. More smiles, more talk about nothing.
Ask for a reason, give your recommendation, win over a person. And the probability that next time he will turn to you will increase many times over.
Another important tool in the question of how to increase the sale of flowers is a loy alty card. Hand out leaflets to passers-by and people will learn about your flower shop. But if you want to get a real effect and sales growth, give those who have already made a purchase a loy alty card with a discount on the next bouquet. He will save it and remember your flower shop, and next time he will most likely come for flowers here.
And don't forget: a satisfied customer will not only become your regular customer, but also recommend to friends.
Remember about ready-made bouquets
A man came to you for flowers, but doesn't know what he wants? You should always have several ready-made bouquets of different price categories in the salon.
A ready-made floral arrangement, composed with taste, should attract attention and allow the client to decide. He will buy a bouquet of flowers from you, and will not go to a nearby shop.
High quality is the key to success
Need to remember that buyersevaluate not only the quality of service. It is important for them to buy an unusual, beautiful bouquet that will not wither in 2-3 days. Unfortunately, flowers are a special, fragile commodity. Therefore, it is important to have reliable suppliers who will not let you down and offer the best quality for the best price. Do not go to the tenth company in the chain of resellers. Look for the largest company that has been operating on the market for many years and is itself engaged in the supply of flowers to Russia from direct manufacturers.
Today there are only a few of them in Russia. But the most authoritative, perhaps, is "7 Flowers" (website 7flowers.ru). Practice shows that it is better to work directly than through a network of small wholesalers.
Logistics network, prices and quality of goods from the original source will always be higher. In addition, the range here is much richer. There are even flowers that most buyers have never heard of. By offering your clients exclusive types of flowers, you will draw additional attention to your salon.
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