Mission in management is Definition, features, tasks

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

What is a mission? In management, this concept is very vague. It denotes the philosophy of the company. In order for an enterprise to work stably and generate income, it must benefit people, and not just profit to its owner. That is why today large corporations make it their mission to protect the environment, help people or improve the quality of life of each individual.

Definition

Mission in management is a specific goal that a company wants to achieve. It should be specific, not vague. The goal of a good mission is to improve the quality of people's lives. Any business is primarily designed for the consumer. But it is foolish to assume that the head of any enterprise sets himself the goal of enrichment. Naturally, people work for money and for the sake of money. But this is not paramount.

Examples of the mission in management are improving the quality of food, living conditions, creating good taste among the population. It is these missions that putbefore large corporations. But the main thing is the implementation of the plans. Consumers do not like to be deceived. And if a large restaurant, which sets itself the goal of improving the quality of food, will offer its visitors dishes from second-class products, then there will be no trust in this institution. The mission should not only be on paper, it must be implemented, and every day, and not from time to time.

Formation

Having the concept that the mission in management is improvement and positive changes in people's lives, it is easy to understand how it is formed. Managers and leaders of the company are thinking about what benefits they can bring to the population and how it can be profitably "sold".

To get any business on its feet, you need to come up with a good mission that will form the basis of the company's philosophy. It should be understood that the purpose, like the goals, may change from time to time. But change should happen when consumers feel the need to do so, not when the CEO decides his business isn't making money.

Life does not stand still, it changes all the time. Changes affect fashion, whims and desires of people. Accordingly, if yesterday people needed comfort, and today they live well, then something can and should be changed. For example, you can offer not only comfortable service conditions, but also the speed of service, an individual approach.

All these changes will directly change the philosophy of the brand and the mission in particular. However, having once developed a line of conduct,leaders and managers must understand that it will need to be relentlessly adhered to throughout the life of the organization.

Step-by-step mission creation

Mission in management is the philosophical views of the founders and leaders. Nevertheless, any business is designed for people, and it is in accordance with their needs that you need to form a brand philosophy. How a mission is developed step by step in management:

• Meeting. At the first meeting of leaders and founders, it is necessary to develop the goals and objectives of the business being created. A person should understand well where he is going and where he will come in a year, two and in 10 years. Planning is essential both at the first stage of work and at all subsequent stages of business development.
• Selection of personnel. If the manager wants his goals and tasks to be carried out as he planned, then you need to carefully select employees. It is advisable to know in advance their temperament, philosophical views, achievements in past jobs, as well as weaknesses.
• Consumer market analysis. It is necessary to conduct a survey and collect information on the network. Managers must understand what is fashionable today and what is in demand. It makes no sense to offer people something that they absolutely do not need. Of course, it is good to develop in people a taste for beauty, but still this should be done discreetly. No one will use a company if it doesn't offer people what they need.
• Final meeting. Having selected suitable employees and formed an idea of who will beTo operate a firm, you need to form a mission. It may differ slightly from what was originally intended. The main thing is that the company benefits people, and consumers understand that the company works for their benefit.

Difficulties in creating a mission

Creating something new, a person will always face difficulties. The mission and purpose of management are necessary so that the leaders themselves understand what they are going for. Below are the pitfalls that exist when developing a brand philosophy or when rebranding a company:

• History. Starting from scratch is always difficult. The first thing a young firm faces is distrust on the part of consumers. A correctly chosen mission helps the company to get its first customers. A bad history or mistakes made in the past can seriously ruin a reputation. Therefore, you need to correctly present your shortcomings without masking them. It's okay to admit your mistakes if a company promises consumers that it won't make any more embarrassing blunders.
• Resources. Starting a new company is always expensive. The mission in words means nothing if it is not confirmed in practice. From the first days of the company's existence, it must raise the bar very high. This may require additional costs, which will need to be raised with the help of investors or loans.
• Individuality. It makes no sense to copy competitors. Such an approach will lead nowhere. The new firm must develop its mission and act inaccordance with it. The more the company will be different from competitors, the better. Consumers will understand what they get for their money, and they will also know that they can only get such services in this company.

Mission and Vision

The mission and purpose of the management of any company must be transparent. Anyone should have access to this information. What for? Transparency of the mission and vision builds trust in the brand. If a person is close to the philosophy of the company, then he will use its services.

What is the difference between mission and vision? The fact that the mission is the main task of the company, which is implemented from the first days of the organization. Vision is what the company plans to become in 10-20 years. Managers should compare the mission with the development plan of the enterprise. Promises made at the planning stage of the company must be kept. And in order to motivate themselves, leaders should not hide such information. If it is not necessary to tell customers about the goals and ways to achieve them, then people need to know what the company is striving for and what guides it in achieving its desires.

The philosophy of the company should be logical and accessible. It should be followed not only by managers, but also by all employees of the company. Each employee should have their own motivation, which will help them quickly achieve a common goal.

Mission Focus

Having worked out once the philosophy of the company's development, you need to follow it relentlessly. The mission of an organization in management is the overallidea to improve the lives of its consumers. How the focus of such a view develops:

• Meeting the needs of the target audience. It is impossible to please everyone, and it is not necessary. Any company has its own audience for which it works. Its mission should be aimed at improving the quality of life of these people. Moreover, it is desirable to achieve this goal not to infringe on the interests of those persons who are not included in the target audience.
• High characteristic of the products or services produced. The leader not only has to believe that he produces a good product, but he really has to do it.

Components

What is the mission and goals of strategic management:

• Products produced and services provided. The mission should be based and grow exactly from what the company produces or offers.
• Target audience. The mission should be narrowly focused. A company cannot benefit everyone. Of course, it should not harm anyone either, but nevertheless it is quite normal that there will always be dissatisfied people who will condemn the company for its mission and philosophy as a whole.
• Advantages from competitors. One of the components of the mission is that the firm must have advantages. The more there are, the more potential customers the company will attract.
• Mission is part of the philosophy that any self-respecting company and brand needs.

Competition

Mission conceptorganization in management is inextricably linked with competition. It is due to the fact that the consumer has the opportunity to choose whose goods and services he will use, manufacturers are trying in every possible way to appease their potential buyers. What the competition consists of:

• Field of activity. Each firm specializes in a number of goods and services produced. Even the big names rarely try to embrace the immensity and do not try to monopolize the entire market as a whole.
• Orientation. Firms compete only with their direct competitors within a narrow specialization.
• Modernization. Modern companies set themselves the goal of constantly being in trend. They improve the quality of their products, upgrade equipment and spend a lot of money on training their employees.
• Reducing links in the amount of integration. Any large company tries to produce not only products, but also raw materials for the creation of their goods. This allows you to reduce the price of the product and create something unique.
• Geography. Firms compete in local areas. Large companies oppose nationwide, smaller firms - one city.

Requirements for goals and objectives

Learning more about the missions, goals and objectives of management, you might think that leaders can come up with anything to make their philosophy sound beautiful. Actually it is not. The mission has some tasks that it must obey:

• Specific. The essence of the missionThe company's advocacy should not be abstract. It is advisable to state the subject of your judgment in one sentence. Customers do not want to remember for a long time about what exactly the company does and what it offers. A capacious slogan may well pass for a good mission.
• Measurability. It is difficult to achieve peace in the whole world. Therefore, such a mission will not be real, and no one will believe in it. In order for customers to trust the company, it must fulfill its promises and confirm this in practice. Therefore, you should choose a mission that can be implemented not in a year, but in a month.
• Consistency. Each link in the team that the leader recruits must know how best to interact. If the team is not interested in strict adherence to the company's philosophy, the plans will not be realized.

Goals

Formation of the mission and goals of management is a complex process. What tasks do leaders set for themselves:

• Identification of current trends and market analysis.
• Short and long term planning.
• Clear understanding of primary and secondary.
• Set individual goals for employees to improve performance and be more productive.

Meaning

The definition of the mission in management was given above. This understanding gives a person an idea of the tasks that leaders pursue when creating the mission of their enterprise:

• Managers are required to report systematically andmake sure that the mission is carried out not only in words, but also in deeds.
• Many disparate teams that cooperate within the same enterprise are united.
• Mission helps the firm's image flourish.

Now you know what a mission is and how it can help your business.