Unstructured management: description of the concept, methods and methods
Unstructured management: description of the concept, methods and methods

Video: Unstructured management: description of the concept, methods and methods

Video: Unstructured management: description of the concept, methods and methods
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The name of this management method reflects its whole essence, that is, the absence of any clear and definite structure, and hence the need to create it. Unstructured management of society is carried out with the help of the media, various rumors and forecasts.

General description of the concept

The implementation of such activities is dictated by the need for control without direct impact on the recipients. Unlike all structural methods of management, in this case, pre-folded management structures that function even before the start of the process are completely absent. Information is distributed addresslessly to an environment capable of processing the information received and establishing some relationships between them. The combination of constituent elements, in turn, form new structures generated by the environment itself.

Structural-type management itself appears thanks to the unstructured one. The basis of the latter lies in statistical analysis and addressless management of various information in a controlled environment. Suchmethods lead to predictable, desirable changes in statistics. It is not required to influence the formation of new structures in any specific way, since they are created as data is distributed circularly without address.

Comparison of structural and non-structural methods

The process of implementing the managerial function and influencing the company's employees is carried out in two well-known ways. As a rule, both options follow the same main goal - to activate the work of the staff, as well as setting the right direction for creative and other active undertakings.

There are three main methods of managing a structural unit:

  • economic;
  • organizational and administrative;
  • socio-psychological.

The difference of any structural methods lies in the direct impact of the subject on the control object. This method is also called directive-address. Structureless methods imply programming of the object of influence for independent awareness and subsequent self-management. In addition, a structural method is a solution to a problem within an already organized unit (management environment), which can be a factory floor, a military unit, a ministry or a certain institution.

Structureless methods of influence in the company
Structureless methods of influence in the company

Media control

As you know, the media - an excellent tool for influencing society in the hands of their owners. It is logical to assume that the chain of consecutive linksmanagement sooner or later leads to the government of the country and the highest supranational structures. Such enterprises have a complex effect on the consciousness of the layman in both structural and non-structural ways of management.

Television advertising and the TV industry in general are a simple example. "Blue screens" easily attract a wide audience of several million or even billions of people, showing some event in a certain light. A purposeful interpretation of an event or the opinion of an authoritative person about what happened are the main ways to influence a potential viewer.

Unstructured ways like TV commercials during interesting movies and shows create the so-called kaleidoscopic way of thinking in people. Thanks to this, in the future, any information from TV screens will instantly materialize and adjust to the realities of each control object.

Unstructured influence through the media
Unstructured influence through the media

Creating feverish-panic moods

When people panic, they come to general confusion and horror. In fever, overexcited, fussing, worrying and making hasty decisions. History has a lot of targeted influences and throwing false information into the camp of the enemy in the war. Thus, strong and trained soldiers often lost battles when the enemy sowed panic in their ranks even before the battle began.

The use of unstructured management once destroyed the Soviet Union. The perestroika years were fullsimilar feverish-panic moods, which were supported by throwing in various information about the shortage of any product: tobacco, alcohol, toothpaste, and even light bulbs. Thanks to this approach, the unstable situation in the country that soon formed contributed to the unanimous decision of the population on the need to introduce changes and restore order.

Food shortage as a method of unstructured influence
Food shortage as a method of unstructured influence

Management through forecasts

In particular, this category includes the astrological direction. Millions of people read the morning paper, which always has a column with predictions for each zodiac sign. Theoretically, astrological omens, randomly woven into everyday environment, are able to control a person’s choice at any particular hour throughout the day.

In addition to astrological forecasts, this also includes economic ones, which are equally considered an effective option for unstructured management. As an example, the TV economist promoted by the globalizers, George Soros, will do. He has the power to cause a financial crisis throughout Southeast Asia with his live coverage of the depreciation of the yen.

Astrology as a way of unstructured management of society
Astrology as a way of unstructured management of society

Auto sync mode

An interesting effect, which was later called the auto-synchronization mode, was observed in animal communities. For example, if in a flock of pigeons or a herd of horses 5-10 percent of individuals began to perform at the same time someor action, then the rest of the members were taken to do the same. A similar effect was observed in human society, which was certainly used in one of the methods of unstructured control.

The countermeasure against this way of manipulating consciousness is to increase the degree of understanding of people who are included in the processes of control. However, in any society, it is possible to set a certain desired corridor of possible scenarios for changing behavior in this way using the same 5-10 percent of “decoy ducks.”

The dove is subject to automatic synchronization with the flock
The dove is subject to automatic synchronization with the flock

Rumor management

This method has been successfully applied at all times. From the very beginning of trade, a couple of enterprising merchants could, in the presence of a line of buyers, start a conversation that their goods would soon become very expensive due to a massive shortage in the market. After hearing such speeches, most people will make an unequivocal decision that it is necessary to purchase the product in question from these merchants “in reserve”. This scheme is one of the oldest structureless methods.

This method also works if it is necessary for two groups of people to collide with each other. Opposite and clearly contradictory information is introduced into two different environments. A striking example is the competent combination of structureless and structural methods of conflict management in Ukraine. Untargeted dissemination of data predictably affected certain groups of people and their perception of a particular situation.

Structureless method controlthrough rumors
Structureless method controlthrough rumors

Religious and secular ethics

Moral attitudes imposed by the dogmas of various confessions and secular ideologies are quickly assimilated and firmly fixed among the majority of members of any environment. The foundations of religious teachings, which are set out explicitly on the pages of books like the Bible or the Koran, program a person to perform certain actions in specific situations. Following his beliefs, a follower of any religion unconsciously memorizes stereotypes of behavior. There is such a process, again, with the help of unstructured management of this person.

The famous German figure Karl Marx inspired many people with the fact that the world belongs to the proletarians, and the workers are the vanguard and engine of society. Thanks to this misconception, a large proportion of Russians are still waiting for that very “elevation” of the common people. It is not difficult to reveal the simple truth that even in this case, without knowledge of the basics of government, this people will not last long at the top of power.

Unstructured crowd control through moods
Unstructured crowd control through moods

Leader Management Scheme

If it is not possible to influence society directly, then it is worth doing it through its leader. As such, the main person in any structure can act: editorial office, research institute, factory, special service or ministry.

The leader tends to listen to the recommendations of his "secret advisers", which are always in any organization. Usually these are people who tend to "cheer for the cause." By attending any conferences and meetings of experts in their field,such advisers group around "authorities" and draw new trends from them.

Armed with fresh knowledge and recommendations, "secret advisers" tell the leader about them, and he, in turn, conveys all the information to the rest of the staff and carries out the necessary reforms in his own organization. Thus, it turns out to establish another option for the unstructured management of society through the person leading it.

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