"Jerusalem Bazaar": ethno-style decorations in Moscow

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Dignity, grace, elegance - it's all about silver. Jewelry sophistication - silver jewelry by Israeli jewelers. Creativity, multiplied by talent, make products unique in their kind. They draw attention to themselves, but do not become too pretentious, and therefore always out of place. The boutique "Jerusalem Bazaar", whose jewelry is popular with fans of all ages, has a promising future.

History of brand creation

The creator of Jerusalem bazar is a 25-year-old girl from Tyumen Tanya Lieberman. Working in Moscow as an office worker in the modeling business, Tanya started blogging on LiveJournal. Charisma and eccentricity made Tanya a popular blogger, and her "LiveJournal" - a platform for promotions. Passion for oriental jewelry prompted the girl to open her own business. The official foundation date of the brand is October 2009.

The first buyers were Tanya's followers onlivejournal. Lieberman organized sales exhibitions in Moscow. Thanks to the popularity of the blog, sales in the open air and in showrooms were successful. This was the impetus for the development of Jerusalem bazar. The subsequent move of married Tanya to Israel also helped.

Now the founder of the brand lives in two countries: in Tel Aviv and Moscow. At first, the business consisted of advertising on LiveJournal and distributing products at trade shows and online sales. In 2010, Tanya hired couriers to work, which immediately increased the level of sales. In 2014, Lieberman opened a stationary store in Moscow and a real online store.

"Jerusalem Bazaar", the decorations of which are created exclusively by Israeli craftsmen, has its own flavor. Initially, Lieberman sold jewelry from her personal collection. After making sure that there was a demand for them, she began to buy goods in the markets of Israel, and later to make orders for the manufacture of jewelry for sale.

Tatiana prefers to find jewelry designers herself. Most of them are talented beginners. Lieberman buys many original products in the markets of Israeli cities, and there he meets the master he likes, to whom he offers partnership.

Lieberman currently collaborates with ten designers.

Ethnic jewelry motifs

Jerusalem Bazaar jewelry style combines national Jewish motifs and medieval traditions of old Europe. Millennial history, culturalheritage, spiritual values, the influence of the surrounding peoples - all this is reflected in Israeli jewelry. This land is rich in creative talents. Here they are proud of their traditions of jewelry making. The unique experience is passed on in the dynasties of jewelers. Beautiful jewelry can be seen at the Israel Museum in Jerusalem.

Both historical exhibits and current ones are not just decorations. The jeweler creates his creation, using not only his experience, but also part of his soul. Hence, each piece of jewelry is unique and has its own charisma.

Description of products

The market in Israel is a time machine that takes you back many centuries to the heart of the Kingdom of Judah.

And silver jewelry, gold-plated jewelry - they are timeless. According to Tatyana Lieberman, the selection of jewelry for sale is based on a single criterion: she must like the product personally. The highlight of the Jerusalem bazar is the deliberately rough processing of products. This is obtained through manual refinement: polishing, chased finish. At the same time, sophistication and elegance are not lost. The products use high-quality semi-precious inserts. Garnets, onyx, opal, larimar look wonderful in a silver frame. Usually jewelry is not light, but due to this they give the impression of real jewels. All decorations from "Jerusalem Bazaar" are author's and exclusive, they are not made for mass distribution. Authentic rings, stonebracelets, trendy earrings, original necklaces and sautoirs.

Where to buy

The jewelry store "Jerusalem Bazaar" is located at the address: Moscow, Presnensky district, Volkov lane, building 9, 1st floor.

Krasnopresnenskaya metro station is nearby.

Shop opening hours: daily, non-stop, from 10:00 to 22:00.

You can also buy jewelry on the official website.

Customer Reviews

Although the founder of the brand, Tanya Lieberman, declares that it is not the commercial side of the business that is important for her, but the desire to show and bring the beauty of Israel, not everything is so simple. Over the 9 years of its existence, along with the level of sales, the number of complaints about jewelry has also grown. There are more and more unflattering reviews about jewelry from "Jerusalem Bazaar". If this trend continues, the store will lose customers. Consumer complaints:

• Inflated prices.
• Doubt the authenticity of silver.
• Small product sizes.
• The rings are adjustable to fit like a child's jewelry.
• Gilding on rings wears off quickly.
• Metal darkens.
• Frequent breakage of the connecting rings of the bracelet.
• Earrings do not have fasteners, they cling to the hair and eventually get lost.
• Similar products at low prices found on Aliexpress.

But a unanimous five plus for photo advertising. Photographs jewelry "Jerusalem Bazaar" a true professional. Possessing taste and staging technique, he makes incredibly beautifulPhoto. You can paraphrase and say: photo advertising is the engine of trade.

Jerusalem Bazaar jewelry is a great gift for a sister, friend or colleague. Here you can always choose original things that you will not find on someone else. Models are suitable for both a classic look and an extraordinary one. Products of Israeli craftsmen will delight their owner with oriental flavor.