2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Now franchises are very popular in the business world. This is a fairly convenient option for people who have not previously been involved in business, but want to wisely invest their money in a profitable business and get a quick payback. In such situations, the provision by the franchisor of a ready-made business plan increases the likelihood of success by dozens of times.
A franchise is an agreement that allows you to use the brand of a certain company in your business. Often, being responsible for quality, the brand owner strictly monitors how the franchise business develops. He can provide the entrepreneur with a list of his suppliers, special equipment and other things. This will depend on the specific franchise.
A bit of history
Let's take a closer look at the benefits of a franchise. "Invitro" is an independent laboratory that has been operating in the medical services market since 1995. One of the first companies in the industry, which began to develop a network business. Working on the franchise principle minimized risks and allowed the company to develop successfully for more than 21 years.
The network principle of operation allowed the company to become closer toconsumer of medical services, increased his loy alty. It became possible to create a flexible system of discounts within the network and facilitate quality monitoring. Brand awareness of "Invitro" is quite high, which speaks volumes.
Currently, the laboratory can offer more than 1,500 types of tests for patients and he althcare workers. She seeks to cooperate with private clinics. This is convenient both for clinics, which cannot always afford expensive equipment, and for the laboratory, as additional clients go there. This is a fairly common practice when a private medical institution does not have its own laboratory, since it does not need its services so often. It is not advisable for the clinic to create a separate complex and train staff.
If we talk about what is important for the consumer, that is, why he will go to the Invitro center, then this is, first of all, quality control, high speed and independence of results. It is also worth noting that the results of laboratory tests are accepted by absolutely all medical institutions, which indicates a high level of trust among specialists.
Why "Invitro"
If you want a successful and proven business, then "Invitro" (franchise) will suit you. Testimonials from dozens of successful entrepreneurs speak for themselves.
The number of patients annually exceeds 7 million people a year. The company also creates favorable conditions for cooperation for corporate clients, who, as you know, are highly loyal.
Many medical centers prefer to cooperate with Invitro. A franchise, the working conditions of which require complete independence and high speed of work, also requires partners to be professional.
The brand is represented in more than 49 cities of the CIS countries. This means that he has long reached the international level of work.
The network has 9 laboratory complexes and more than 700 offices in the CIS countries, planning its further expansion.
The re-purchase rate of the Invitro franchise is high. This means that an entrepreneur who has already become a network partner once already receives a stable income and wants to increase income by opening an additional Invitro office in his or another city.
A little about the offer itself
The "Invitro" franchise takes into account all the features of business in Russia and other CIS countries. That is why there are several roy alty options depending on the location where the laboratory opens.
Moscow is characterized by high roy alties, since the payback is quite high, and the number of customers is much larger than in the regions.
For an entrepreneur opening an office in the region, the Invitro franchise is suitable, the profit of which is calculated based on the region, this also affects the term for paying roy alties.
Entrepreneurs with small turnover left numerous reviews about the franchise Invitro. The town, which has no more than 50,000 inhabitants, is honored with special conditions for business development, which include more flexible roy alty payment standards and special treatment for the delivery of research material.
The future of the "Invitro" network
Sergey Ambrosov is the director of "Invitro" and contributes to the most rapid and revolutionary development of the network. In his interview for the Lenta.ru online publication, he told several secrets of the franchise's success and shared his plans for the near future.
So, the company receives its main income from its own retail network, so we can say with confidence that it is not trying to get rich at the expense of its franchisees, but is engaged in stable growth and development, the introduction of new technologies into the work process.
At the moment, Invitro owns its own logistics network for delivering biomaterials to its laboratories, but the Invitro franchise plans to organize the transportation of biomaterials using drones, which in the future can reduce delivery times and reduce its cost. This, in turn, will affect the cost of services and help create more flexible conditions for network customers.
Prospects
At present, the rapid growth of private medicine in the regions is beginning, perhaps soon private medical practice will become popular. And of course, not every doctor will be able to afford a laboratory for biomaterial analysis.patients, although general clinical tests are part of the standard of care.
Thus, outsourcing of laboratory services will gain a new round of its popularity. Potentially, the laboratory's clients will be not only state-owned companies, corporate clients and individuals, but also entrepreneurs involved in medical practice.
And since one of the most famous and proven players in this market is the Invitro franchise, the income from such an office will potentially increase several times. Feedback from entrepreneurs testifies to the quick payback of this business.
Therefore, right now it is profitable to buy the Invitro franchise and bring it to the level of profitability by the time private practices begin to appear in the regions and demand arises that will need to be satisfied. To win in today's world, you have to be ahead of the curve.
Why doesn't the company itself open offices in the regions?
Very simple. In order for the biomaterial analysis business to exist, it is necessary to deliver quality and quickly to the laboratory. Therefore, the company began to develop a logistics network and switched to a franchising system.
Also, in order to carry out the widest possible range of medical tests, it is necessary to invest in expensive equipment. Accordingly, this way of working is simply necessary so that the network can continue to exist in a rapidly changing environment.of today's business world.
Why are there so many positive reviews about the Invitro franchise?
It's simple. It's profitable. Even at not the lowest price for services, clients recognize that it is more profitable to make a reliable analysis in Invitro once than to undergo many repeated analyzes in a polyclinic. In addition, patients call the versatility of services an absolute plus. Absolutely any analysis can be done in the laboratory, many of which are not available in public clinics. Often the reviews note the professionalism and participation of the staff, comfortable service conditions, and the absence of queues. A flexible work schedule also plays a significant role for visitors.
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