Business plan: takeaway shawarma. Calculations and instructions for organizing a business

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Street food around the planet is represented by a great variety of options. In Russia, a huge number of dishes of this direction are known. Shawarma can be called one of its brightest representatives.

Reasons for the popularity of shawarma and business features

The dish itself came to us from Turkey. Born on the shores of the Black Sea, it is distinguished by its special ease of preparation. It combines delicious meat, fresh vegetables, pita bread and sauce. So useful, simple and at the same time inexpensive food could not go unnoticed by entrepreneurs. In order to set up a shawarma stall, a complex business plan is not needed, since the simplicity of creating a dish miraculously combines with the absence of any difficulties in creating your own business.

Another reason for the popularity of this dish is the high calorie content. So, one serving of shawarma can easily replace a full meal.

Depending on the region, the dish may have certain differences. These include:

- replacing Armenian lavash with tortilla;

-sauce options (from tomato to balsamic);

- various meats (there are recipes for cooking from pork, lamb, beef, chicken).

So, to open a shawarma, a business plan must include the features of the taste preferences of the selected region. This is a must.

How to write a basic shawarma business plan with calculations

The first step is to designate the area in which the product will be sold. It should be understood that we are talking about a dish that they prefer to eat as a replacement for a full meal. Therefore, the best place for implementation will be sites with a large accumulation of people flows. For example, in large cities this could be:

- squares near educational institutions;

- squares and embankments;

- crowded places whose way of work involves the frequent purchase of fast food (bus terminus and so on);

- playgrounds near any sports facilities.

Having chosen a place, we enter it into a ready-made business plan, for which shawarma is the basis for further calculations. The next step is to analyze the flow of people - this will help determine the possible daily profit. Please note that in some places the trade may be seasonal. So, for example, the embankment will be the most relevant place of sale in the spring-summer period.

If you are thinking about how to open a shawarma, a business plan, the costs of which must be strictly planned,must include rent or purchase of premises. Most of the already existing points of sale rely on the implementation of activities in the stall. Its design allows you to create compliance with the requirements of SanPIN, as well as wise use of space, minimizing the cost of renting space.

The next step is equipment

How to write an actual shawarma business plan? A sample from which, by making various adjustments, a calculation can be made based on the characteristics of each locality, will always include several main points. However, it should be clarified: the equipment in almost all cases will be standard.

The main list includes:

- Rotisserie for roasting meat. This equipment, although highly specialized, is available for purchase in all cities. There are skewers from different manufacturers, but the principle of this type of stove is always the same.

- Waffle iron. This conditional term is a device with which the finished shawarma is pressed, followed by frying. The waffle iron's ribbed surface creates a signature grill-like pattern on pita bread.

- Refrigerator. The refrigerator will store meat, vegetables, sauces, etc. It is necessary to clarify the possibility of a commodity neighborhood so that from the point of view of the correctness of the storage of products, the checking authorities do not have any questions. If you need to create a distinction, you will need to purchase two refrigerators.

Additionalequipment and supplies

All of the above equipment is not sufficient to make a full-fledged business plan for a shawarma tent. In addition, the following kitchen utensils should be added:

- knives;

- plates;

- cutting boards;

- storage containers;

- scales.

You should also think about how you serve it. In most cases, it occurs by packaging in a disposable plastic bag, which is complemented by a napkin. In other cases, the finished dish is served on a plate. It should be understood that a full-fledged serving will be impossible, since we are talking about a dish that is mainly consumed on the go.

Communication and Conditioning

To prepare shawarma, in addition to the simplest equipment and a few related supplies, you only need electricity. Other communications are connected at will. Speaking of a full-fledged production process, water supply should be taken into account - without it, it will not be possible to work with food on site. Fortunately, in the modern world, summing up communications is a fairly simple matter. Connecting electricity, of course, is much faster than connecting water supply, however, both manipulations are carried out at fairly budget prices and in a short time.

Design features

Because the mainstream thatadheres to the business plan - shawarma, you should rely on stimulating appetite. If we consider this issue from the point of view of psychology, the red color has an amazing effect on perception. It causes a feeling of hunger, increasing the desire to shop. No wonder the word "red" means "beautiful"!

A little advice: in no case should you copy brands already known in this field. In addition to the stupid attempt to live up to someone else's ideals, you can get sued for using someone else's work for your own selfish purposes. Since the only thing that our business plan considers is shawarma, it would be appropriate to create an attractive sign that demonstrates the delicious product sold in this place. It is worth hiring a team of professional photographers and designers to create your own style - such costs will pay off completely, since its future fate will depend on the initial external attractiveness of the business you present.

Compiling a list of expenses

So, the business plan (shawarma is a product that we will produce and sell) consists of the above parts, the analysis of the cost of which can reveal the secret of the full list of costs for the implementation of the business. The main parts of the standard calculation will be as follows:

- stall rental - 10-50 thousand rubles per month, depending on the location;

- purchase of a stall - 130-250 thousand, depending on the area, as well as the place of trade;

- land rent - 2-5 thousand rubles permonth;

- purchase of basic equipment: frying oven - 100 thousand, waffle iron - 35 thousand, refrigerator - 30 thousand, kitchen utensils - 5 thousand;

- in addition, it may be necessary to purchase furniture (tabletops, chairs), the average cost of which varies from 10 to 40 thousand rubles;

- conducting communications - 5-10 thousand rubles.

Additional costs may be:- design creation - from 5 to 50 thousand rubles, depending on the complexity of the idea being implemented.

You should immediately be ready to purchase the necessary raw materials (about 5 thousand rubles). If you plan to hire staff, you should take care of the upcoming salary (about 20 thousand rubles) in advance, since the first month of work will be held in test mode and, most likely, the profit will not be enough to fully cover the costs.

Thus, the most budget opening plan implies expenses of 227 thousand rubles. The maximum option, which does not include rent, but the purchase of a stall, will include 600 thousand rubles.

Payback

Calculating payback is an extremely difficult task, since everything is tied to providing up-to-date data regarding the possible level of popularity of a business. As an evaluation criterion, you can take as a basis an existing business in this area, which has been operating for a certain period of time in a place whose traffic is similar to yours. When calculating, you should remove about 20 percent, since this amount is profit from regular customers. New business will accumulate themfor about a year.

Conclusion

The effectiveness of this business depends entirely on an integrated approach. Its implementation will be successful only if the calculations for the creation of the start are guaranteed, as well as if the quality standards are met. If you produce truly delicious shawarma, customers will turn a blind eye to the not-so-well-thought-out design, as well as the flaws in the interior of the stall. Act wisely and you will succeed!Thus, the fast food shawarma dish can be a brilliant start to creating an amazingly productive business. As for the prospects, in the future it is possible to open a network of kitchens in which shawarma, which has already managed to fall in love with many, will be produced. And by adding a twist to your dish, you can truly win the hearts of lovers of this oriental dish, which takes its roots from the distant shores of the Black Sea.