Business plan (example with calculations) for a car service. How to open a car service from scratch: a business plan

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Every day the number of motorists is steadily growing both in large cities and in small settlements. Many of them are busy people who do not like to spend their free time repairing their car on their own, even if it is simply necessary. For this reason, many drivers are willing to pay any money for car service. So why not make money on it? How to open a car service from scratch? What business plan format should I use?

The idea of opening a service station is very relevant and promising, if the priorities are set correctly in its implementation. To do this, it is best to use a car service business plan with calculations, which we will consider today.

Service industry

At the moment, the car park in Russia has tripled, which has led to an expansion of the structure of the car service market. Currently it includes:

1. Private repair services. There are now a huge number of such individual masters; their services are the cheapest, but not always the mostquality.
2. Single car services. One of the most popular market segments, advertising itself through an ideal combination of "price-quality".
3. Specialized car services. They work with a specific brand of car, which greatly reduces the number of potential customers, but highlights a clear target audience.

Depending on your capabilities, personal goals and market conditions, you need to choose one of these segments to work with.

If commercial transportation is very popular in your city, then it is reasonable to use a business plan for a cargo car service with calculations, an example of which will help determine the average investment.

Private and solo car services are more profitable in terms of initial costs, but their payback may suffer due to serious competition with larger companies. This problem is especially acute in large cities.

Network service stations are best opened in places where there is no popular brand in this area. Here, the main costs will go to the advertising promotion of the brand.

The franchise car service is advertised by itself, but for this the owner of the network imposes certain requirements on the businessman, ranging from maintaining a certain appearance of the office, ending with the tactics of selecting each employee. In this case, the business plan (sample with calculations) of a car service may change, as investments in advertising are reduced here.

Market Analysis

A new auto repair shop has a good chance of success if it correctly assesses the environment in which it will have to work. In order to choose the right direction of activity, possible specification and geographical location, it is necessary to analyze the market situation, without which the business plan (example with calculations) of a car service will not be relevant.

To begin with, it is worth objectively assessing the number of your competitors, the range of services they provide, their cost and target audience. If you feel that your service station will not be able to win against the background of neighboring bus stations, you better choose a different specialization, there are a number of jobs that you will perform at a higher level or at a lower price, or focus on a particular brand of car that you want to service.

Having found out all the weaknesses of competitors, you can safely use the business plan (example with calculations) of a car service for your own purposes. An approximate calculation of investments will help you navigate the possibility of organizing such a business.

Services provided

The business plan of a car service with calculations, the example of which we are considering, is designed to provide a wide range of services: overhaul of the main components of the car, diagnostics and repair of the electrical part, body and locksmith work, tire fitting, painting and much more. As additional services, it is worth considering the selection and installation of acoustics, alarms, gas equipment, airbrushing, vinyl application, interior upholstery, etc.p.

The most profitable of this list are repair work with the gearbox, engine, clutch, steering gear. Repairing the brake system brings less income, but it is simply impossible to refuse it.

It is best for workshops to choose a narrow specialization, which will reduce the cost of maintaining the business. However, this tactic can greatly reduce the number of potential customers.

Room

After you have decided on the direction of your commercial activity, you need to choose the premises in which you will carry it out. At the moment, rent or construction is available for a businessman.

The last option is used extremely rarely, as it requires the execution of additional agreements with the local administration, waiting for the decision of the commissions and then buying out the rights to rent. Thus, it turns out that the construction itself requires an investment of 600-900 thousand rubles, and the lease of a land plot - about 200 thousand rubles a year for 7-9 acres.

Renting a space is cheaper, but finding a suitable option is difficult, as many of them either do not meet the requirements of a businessman or do not comply with fire regulations. If you're lucky, you can rent the required area for service stations for 200-300 thousand per month.

In all cases, the business plan (example with calculations) of a car service should take into account the future size of the workshops and the required area for tire fitting and work withelectronics.

Equipment

In the resulting room, there will be nothing but bare walls, so the next step is the selection of equipment. The main expenses here are spent on diagnostics (90-150 thousand rubles), workbenches (from 20 thousand rubles), a lift (90-120 thousand rubles), large tools (from 140 thousand rubles). Also, do not forget that small tools are also required for work: hammers, vise, side cutters, etc., which can take up to 30 thousand rubles.

Actually, the car service business plan with calculations, the example of which is shown here, includes the standard characteristics of the service station, which can be improved by investing more impressive amounts.

Staff

Not only the quality of work and the number of customers, but also the image of the company itself depends on who will work at the service station. Therefore, the choice of personnel should be considered carefully. For a small car service, 2-3 masters, a manager and a customer service specialist are enough. Thus, for a staff of 5 people, the average salary is from 100 to 150 thousand rubles. This amount should also be included in the initial expenses, since at the beginning the business may not bring the desired income.

If the service station will carry a different focus, then the staff should be expanded. So, a truck service business plan requires at least 10-15 people.

Legislation

The law requires strict compliance with the prescriptionabout STO. So, the functioning of a car service should be coordinated with the fire service, traffic police and sanitary and epidemiological supervision. The room in which the work is carried out must be connected to the central sewerage system and located no closer than 50 meters from residential buildings.

Special attention should be paid to labor protection. The service station is a place of increased danger, therefore, compliance with the labor code, namely the chapters on ensuring the safety of personnel, is required very strictly. It is in the interests of the businessman himself to comply with fire safety rules, not to reduce the area of \u200b\u200bthe premises in order to save money, introduce rules for the storage of combustible substances, and provide employees with uniforms and protective equipment.

Advertising

If the service station does not operate under the wing of a franchise, then it is worth highlighting a separate chapter on advertising in the expense item. Promotion methods include advertisements in newspapers and magazines, distribution of informational flyers, outdoor advertising on banners and in transport, advertising on TV and radio, website design and promotion. Such a complex set can cost 400 thousand rubles. However, in a small service station, you can meet 50-100 thousand rubles a month. Then the costs will gradually decrease, as their own client base will appear, and the so-called "word of mouth" will be launched.

Final count

For those who are thinking about how to open a car service, it is better to use a business plan as a recommendation. Constant changes in the exchange rate, economic events, growthcompetition can affect the amount of investment required to start a business. For now, this is the reality.

The business plan (example with calculations) of a car service includes the following expense items:

1. Start-up costs:

• purchase and installation of specialized equipment - 1.5 million rubles;
• coordination with other authorities - 50 thousand rubles.

2. Monthly expenses:

• advertising company - 50 thousand rubles;
• rent of premises - 200 thousand rubles;
• salary for employees - 15 thousand rubles.
• consumables - 100 thousand rubles.

So, investments in the first month of work will be about two million rubles. With the right business organization, the monthly revenue of a service station can exceed 600 thousand rubles, of which about 200 thousand rubles is net profit.

Thus, to the question of how to open a car service from scratch, a business plan, even of an approximate nature, could answer.