Takeaway coffee business plan: an example with calculations and a list of documents to open

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Coffee is considered a common hot drink. Every year the number of its fans increases. Therefore, it will be beneficial to open "coffee to go". This term refers to the production of a drink from a fresh grind at the counter. The nuances of doing business are described in the article.

The barista's drink is being brewed. The difference from a standard coffee shop is that customers can take coffee with them. This is ensured by special disposable cups. But be sure to draw up a business plan "coffee to go." This document, which affirms the main concept of the business, allows you to highlight the main thing from the secondary. If it is drawn up correctly, then the risk of bankruptcy will decrease by approximately 50%.

The coffee-to-go business plan consists of the following items:

1. Documentation, registration.
2. Developing the concept.
3. Select location.
4. Market monitoring.
5. Calculation of profitability.
6. Calculation of expenses and payback period of initial investment.
7. Composingapproximate list of suppliers.

Business Features

"Coffee to go" - a trading establishment that sells fresh to natural coffee from a disposable container. This business can be in different formats:

1. Stall in the passageway.
2. Bar counter in the business center or shopping center.
3. Mobile coffee shop on wheels.

Usually these outlets offer a variety of hot and cold drinks:

1. Espresso.
2. Cappuccino.
3. Latte.
4. Americano.
5. Coffee with additives.
6. Tea.

Miscellaneous snacks and confectionery may also be on sale. The target audience will be students and citizens who are in a hurry about their business and want to drink a glass of coffee along the way. Young people aged 17-25 bring big profits.

In order for the business to become profitable, it is important to pay attention that there are no competitors near your outlet. Purchasing coffee is usually a quick buy, so it's important that the establishment is located in a convenient location. Outlets can compete on the following parameters:

• price;
• quality;
• convenience of location;
• service;
• assortment of drinks and snacks;
• various promotions.

If the kiosk is located near a bus stop or metro station, the sales volume depends on the weather. Revenue drops noticeably during severe frosts or rain. In addition, coffee sales decrease in the summer in the heat. During this period, revenue is understoodthanks to the sale of cold drinks and cocktails.

Pros and cons

The coffee-to-go business plan must include the advantages and disadvantages of this activity. Among the advantages are:

1. Small costs, maximum results. With proper conduct of business, the coffee house will bring big profits.
2. Increased demand. Taking coffee with you is always convenient.
3. Mobility. Typically, such services are offered by outlets in a business center, kiosks in underpasses, mobile stalls that are easily transported to a new location.
4. High implementation speed.
5. You can develop a chain of stores.

But it is important to take into account the presence of cons. This business is highly competitive. There will also be a lengthy procedure for registering activities.

Register

If you plan to open "coffee to go", a business plan must be drawn up with the designation of all important nuances. A lot of paperwork will be required. It is necessary to register with the tax office - as an individual entrepreneur or LLC. Many choose to be self-employed because the registration process is easier.

In the business of "coffee to go" which OKVED is indicated? Code 56.30.10 is used - drinks service. When opening "coffee to go" OKVED will be different for vending, vending machines - 52.63. To sell coffee from wheels, use the code 56.10.22.

Many entrepreneurs choose IP. For registration you will needAvailability:

• passports;
• registration statements;
• receipts for payment of state duty;
• copies of TIN certificate.

From the taxation system choose USNO or UTII. Only after the submission of all documents, "coffee to go" will officially work as a business.

Requirements

Before you open a take-away coffee kiosk, you need to familiarize yourself with the requirements for such establishments. They are as follows:

• compliance with sanitary standards;
• ensuring working conditions;
• organization of production control;
• compliance with the norms of sanitary and epidemiological control for the creation of confectionery;
• compliance with food handling requirements;
• proper food storage;
• competent transportation;
• correct food intake;
• carrying out activities to exterminate insects or rodents;
• availability of equipment;
• compliance with sanitary standards by workers.

If the object will be built in a new place, then you need permission from the fire department. And when the premises are rented out, this document is not required.

To open an island with takeaway coffee or a separate kiosk, you must obtain permission from the Sanitary and Epidemiological Service. It is important to comply with sanitary standards in order to avoid fines during inspection, as well as to attract customers.

Location

Coffee-to-go business plan must include the question of choosing a locationtrading establishment. Profit depends on it. There are several rules for choosing the right coffee shop location:

1. It is advisable to open a point in crowded places.
2. Better not to do business near known competitors.
3. Such establishments are popular in shopping centers, city center, near educational institutions, cinemas, offices, in parks.

More often, coffee drains are opened in shopping centers. The business plan for opening coffee to go should take into account the presence of competitors.

Interior of the room

What will be the interior, depends on the type of establishment being opened. In any case, it should be attractive to visitors. The institution must necessarily include several rooms: for the manager, storage of raw materials, staff, a bathroom and a shower room.

The layout of the establishment is also important. Half should be intended for production needs. The rest of the showcases are placed. There may also be tables for visitors. It is important to leave space for passage. As takeaway is expected, amenities may be minimal.

Simple dishes that do not have too much pretentiousness will do. Small lamps are installed on the walls and tables. There may be musical accompaniment. Furniture should be chosen small so that it does not take up much space.

Advertising

The business plan for a mini-coffee shop with coffee to go must include ways to attract customers. Only thanks to the popularity of the business will bring a steady income. Therefore, the development of an advertising concept is important. NowThere are many ways to promote such establishments. The most popular include the following:

1. Creating an original style. It consists of a slogan, cup design, interior. It is desirable that everything be in the same theme. Style should be in every subject. For this purpose, a label developer, marketer is hired.
2. Advertising on TV and radio. The more often it will be noticeable in people, the more confidence it inspires.
3. Quality of service. You should not save on devices, grains. Better to use bottled water than running water.
4. Social networks. Now advertising is distributed through VKontakte, Instagram. First create a page, and then gain subscribers. Advertising is launched through popular people on the network who have over 1000 subscribers.
5. Flyers and invitations.
6. Promotions, discounts, cards with bonuses. People appreciate such programs, especially something unusual.

Equipment

Coffee to go from scratch will only be popular if delicious drinks are sold. Therefore, it is important to purchase high-quality equipment. This is a coffee machine. To find the right equipment for your business, you should understand the types of machines for creating coffee:

1. Professional. It produces coffee with a rich taste. The device will cost a decent amount, then it's worth it. It is important to pay attention that the power is not less than 5 kilowatts. The device should hold a 400 ml cup as this is the most popular size. Suitable tank volume is 8 liters.
2. Automatic. The device greatly affects the taste of the drink. The machine makes coffee simple. It is cheaper, so it is purchased for budget coffee racks. When using this machine, it is important to control the quality of the water. If it is tapped - boiled, then the coffee will be cheap.

The most popular devices include SETTANTA, ARTIC, Nuova and Saeco. They also buy a refrigerator and a coffee grinder for the car. When choosing these devices, it is better to take into account the parameter - price / quality.

Staff

Employees required for takeaway coffee shop business plan. Compared to a large coffee shop, such an establishment needs only 2 baristas to work through shifts, and an accountant. If a professional coffee machine is to be used, a person without special education is hired.

Employees must have medical books. When selecting personnel, one should take into account personal qualities - courtesy, tact, the ability to quickly absorb information. It is advisable to take a course. The employee must be able to create any kind of coffee. Quality of service and taste determine the success of a business.

Pricing

Drink prices are slightly different in each region. The following are popular products, their average prices and sales plan:

1. Espresso - 70 rubles, 20 pieces per day.
2. Americano - 80, 10.
3. Latte – 120, 20.
4. Coffee with syrup and other fillings - 150, 5.
5. Cappuccino - 120, 10.
6. Other drinks - 60, 5.

Profits and costs

Business plan "coffee to go" with calculations will allow you to assess the prospects of activities. Profit depends on the organization of activities. You should not expect that in a month the costs will be paid off. This usually happens after 1-1.5 years. On average, 75-90 rubles are taken for 1 cup of coffee. The cost of the drink is 15-17 rubles. This amount includes water, sugar, a glass, a spoon. During the day, such an institution is visited by 50-100 people.

When calculating "coffee to go" you should familiarize yourself with the initial expenses. This will require the purchase of:

• professional coffee machine - 50-200 thousand rubles;
• refrigerator - 15-80 thousand;
• coffee raw materials, cups - 20 thousand;
• water filters - 15-20 thousand.

It turns out that you need 250-400 thousand rubles to open. These are approximate expenses, each businessman will have his own indicators. Location in a particular area also affects prices.

In the business plan "coffee to go" with calculations, fixed expenses must also be included. They consist of:

• barista salary - from 20 thousand rubles per month;
• utility expenses - 5 thousand;
• rent of premises – from 5 thousand

The purchase of coffee raw materials is calculated by means of demand for supply. It is better not to buy more products than they sell. Judging by the costs, starting this business is considered less expensive than starting a standard coffee shop.

Revenue for the year will be about 1 million 500 thousand rubles. At the same time, 15 thousand are taxes. With the deduction of expenses for various needs, the net profit is 76 thousand rubles. The profitability is 17.2%, and the payback period is 15 months.

Recommendations

Beginning businessmen should pay attention to the following tips:

1. Water to create coffee is bought in disposable canisters. Therefore, running a business does not require plumbing.
2. All employees of the institution must undergo regular medical examinations.
3. If confectionery is sold with coffee, there will be a good additional income, but this will require special equipment. Still need to find reliable suppliers who will supply fresh, quality coffee products.
4. People who do not understand anything about making a drink, it is better to take a barista course or hire a specialist.

Franchises

You can start a business not only on your own. A take-out coffee franchise is a no less profitable option. This is a type of cooperation when one party acquires the right to use the brand from the other. So, the company allows an individual to conduct business under his name.

Now there are many franchises, whose representative offices are located in almost every region of the Russian Federation, the CIS. Each firm offers its own conditions. The most popular include the following franchises:

1. Coffee Woods. The lump-sum contribution is 175 thousand rubles, investments - 200. But there are no roy alties.
2. "Cheerful day". lump sumthe contribution is 100 or 490 thousand rubles, the investment is over 120. There is no roy alty.
3. Coffee Like. Lump sum - 300,000 rubles, investments - from 500,000, roy alties - 3% of revenue.
4. GO!coffee. The lump-sum contribution is 140 thousand rubles, investments - from 65, roy alties - 2,200 rubles per month.
5. Roils Club. Lump sum - 150,000 - 1,000,000 rubles, investments - 90-250 thousand rubles, no roy alties.

Franchising has the following benefits:

1. The investment is significantly less compared to starting a business on your own.
2. After signing the contract, all the nuances of doing business are provided.
3. The opening point has already been developed due to the popularity of the franchise.
4. Baristas receive free coffee-making courses.
5. Only quality drink will be offered to customers.
6. No need to waste time compiling a brand book, advertising, searching for suppliers.

It is precisely because of these advantages that many choose to run a franchise business. But it is important to take into account the presence of disadvantages:

1. No freedom of action while doing business.
2. Heavy entry fee and monthly roy alties.
3. Fines are expected for non-franchising.
4. No right to experiment with coffee varieties and flavors.
5. Suggested ideas will not go to the main company.

Before entering into an agreement with the franchisor, you must read all the terms of cooperation. If something is not to your liking,better to look for another option. After signing the document, you must comply with all the requirements of the company.

Coffee machines

This is a common coffee business. The network of vending machines is popular because they provide sales in automatic mode, without the participation of the seller. This allows for significant cost savings. While people used to be reluctant to purchase drinks from these vending machines, now sales are high.

It is advisable to install such devices in business centers, retail establishments, and large enterprises. Coffee machines are located in car services, car washes, banks, universities, railway stations, airports. A device installed in an average shopping center is capable of selling up to 100 cups of 25 rubles each per day. Each month, the revenue will be equal to 75 thousand rubles, of which the profit will be equal to 35-40 thousand rubles, since expenses are calculated. This is income from 1 machine. Successful businessmen keep 10-20 slot machines.

The main disadvantage of this business is high competition and difficulty in finding a profitable place. Often profitable places are occupied. More difficulties arise with the solution of rental issues, especially with objects in state structures.

Coffee on wheels

Mobile coffee shops are in demand. The machine, equipped with coffee style, realizes a delicious drink. In this case, there is no binding to a specific place. Therefore, you can sell the drink where it is in demand. For example, any fairs or city day celebrations will be profitable days. Can be accommodated aroundtaxi ranks, near the university or the market. All high-passage places with the possibility of parking vehicles are profitable places for the sale of drinks and baked goods.

Mobile coffee shops can be located on the basis of any roomy car, mini-vein or minibus. Citroen Berlingo, Peugeot Partner, Fiat Doblo are often used for coffee. About 700,000 rubles will be spent on the purchase of a car, depending on its condition (new or used). 400 thousand rubles will still be needed to re-equip it for coffee style.

Requires installation in car:

• power supply;
• equipment for preparing and serving coffee;
• arrangement of the wall, ceiling and floor;
• design, styling, appearance.

It will require the cost of paperwork in the traffic police, as changes are made to the design of transport. But this will only be required when opening a coffee shop on wheels.

So the coffee business is in demand. The main thing is that all activities are properly organized and thought out to the smallest detail. And this applies to both independent business and the choice of a franchise.