Phrases to attract customers: interesting slogans, advertising phrases and examples

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Every business owner is on the hunt for magic marketing phrases to attract customers that will convert their organic website traffic or real business into money. Words are powerful not only for SEO purposes because they have the power to inspire people to take action. When approaching marketing phrases to capture the attention of customers, you might think that this job is very difficult. Therefore, this article has compiled lists of calls organized by categories for easy use and adaptation.

Risk Reducing Marketing Words and Phrases

Minimizing the perception of threat will make consumers much more plastic to buy. It is worth trying to use phrases to attract customers that give confidence that they do not risk losing money or being tied to some scheme, which will lead to a 12-yearmembership in an inferior club.

Here are some effective examples:

• Guaranteed.
• Or money back.
• You can unsubscribe at any time.
• We will not spam your inbox.
• No obligation.
• No purchase needed.
• Cancel/refund at any time.
• Premium.

Words and phrases that reduce uncertainty

Customers will feel insecure about a company or service when they are unfamiliar with it. Customer acquisition marketing phrases that work to reduce uncertainty and build trust include:

• No questions asked.
• First month free.
• Find out why.
• See for yourself.
• No hidden fees.

Trap words and phrases to grab customer attention

People should be able to visualize how a product or service will change their lives for the better. Therefore, it is necessary to lead them along this imaginary road to a new, positive situation, using phrases to attract customers like the following:

• See for yourself.
• You have nothing to lose.
• Give us a chance.
• Get it.
• Would you like (after that, you need to indicate the benefits of goods or services)?
• Results.
• Height.
• Efficiency.
• Start now.
• Become.
• Ending soon.
• Real results.

Words and phrases thatencourage urgency

Promoting for a limited period of time is a great way to get people to act. You can try using these phrases that attract customers:

• Download now/today.
• For a limited time.
• Save space.
• Sale ends on Saturday.
• Act now until…
• Get it while it's hot.
• Last chance.
• Don't miss it.

Marketing phrases to spark curiosity

You need to make sure that customers interact at different levels. Whether forcing them to visit a blog or sign up for a newsletter, it's all about fueling their curiosity so they can take the next step. Here are some positive options:

• What if?
• Insider.
• Special.
• Find out how to…
• Discover.
• Unblock.

Marketing phrases to connect with the audience

Treating customers on a personal level is essential to selling and maintaining a business. If an entrepreneur produces marketing materials, you can try to include some of these promotional phrases to attract customers:

• Wish you could…
• Finally…
• Aren't you tired of…
• We got it…
• Improve your…
• Find out what it's like…
• Looks familiar?
• Youyou deserve…
• You have earned…

Communicative value

And also, customers need to be given an extra dose of confidence by looking at the value of the offerings. Quality will never cease to be important for the consumer, it is necessary to remind this. Here are phrases to attract customers that help sell:

• Excellent level.
• Premium.
• Quality.
• Custom made.
• One of a kind.
• Uses all power.

Marketing words and phrases that carry the call to save

Price is part of the decision-making process of any consumer. You can use these customer acquisition marketing phrases to let your audience know they're getting a good deal:

• Available.
• Get money's worth.
• Easy for the wallet.
• Avoid unnecessary fees.
• Earn.

Language is a powerful tool and using the right marketing phrases to attract customers will result in more revenue than those that don't succeed. It is worth remembering that a word that promises good results for one campaign will not necessarily work in all directions.

A guide to creating a great slogan

Identity card. A good slogan should match the brand name, clearlystated or implied. It's better to include the name of the business in the phrase.

Commemorative. It's worth remembering that some of the best slogans are still in use today even though they were launched years ago.

Favorable. It is necessary to reveal the purpose and benefits of the product by conveying a short message in the consumer language. That is, to turn everything bad into good. Tell what will happen if you do not use the product. Create a positive feeling for consumers.

Differentiation. In a crowded marketplace, companies in the same industry need to stand out with their creative and original slogan.

Be simpler. Use proven words and short key phrases.

Famous Examples

"Breakfast of Champions" (Wheaties, 1935)

General Mills breakfast cereal is famous for its packaging. It featured famous athletes.

This association was the starting point for the campaign. Marketers claimed that "Champions make a lot of little boys eat a good breakfast." This is where the slogan came from.

"Milk chocolate that melts in your mouth, not in your hand" (M & Ms, 1954)

This slogan has been used since the company first introduced its peanut varieties in 1954. He was inspired by the idea that the shell covering the chocolate was hard enough to avoid melting in the hand, but that would eventually happen when the candy entered the mouth.

"Take a Break, Eat a Kit Kat" (Nestle, 1957)

This companydeveloped its chocolate-coated wafer cookie in 1957, but soon began its full promotional activities. However, until the company was acquired by Nestle in 1988, the worldwide slogan for this product was "There's a break, there's a Kit Kat."

"Nothing is impossible" (Adidas, 1974)

This slogan was taken by the sports brand from a quote from boxing legend Muhammad Ali, which was also endorsed in a series of short videos developed for the campaign. The phrase was in line with Adidas' vision of supporting top athletes in their respective events.

"Just Do It" (Nike, 1987)

According to Dan Wyden, advertising executive, the slogan was based on the last words of convicted murderer Gary Gilmour before he was executed. Apparently, before he was shot, he said, "Let's do it."

Weeden rephrased it as “Just do it” and gave consumers the feeling that they, too, could accomplish anything and succeed just by wearing Nike products. This slogan was named the best slogan of the 20th century by Campaign magazine.

"There are things money can't buy. For everything else, there's MasterCard" (MasterCard, 1997)

Visa had the slogan "We are everywhere you want to be." MasterCard wasn't too far behind thanks to this longer slogan, which was awarded the Priceless Brand Awareness Campaign.

How to create an advertising slogan

With the success of the slogans being discussed, it's understandable that companies and agencies around the world are striving to come up with successful phrases that will be used for decades and firmly establish the brand and the company in their respective industries.

But how do you create an advertising slogan that works? Here are some notes or tips to follow:

Determine if your business needs a slogan

There are several reasons why advertising campaigns are launched or why phrases are created. Some do it to introduce a new product or service. Others see slogans as a way to rebrand or breathe new life into an already fading brand.

Need to start with an inside look and evaluation of what is already there

If a company has a logo ready, it means branding has begun. And also, it is possible that the company or brand has a slogan. Then you need to understand what is wrong with him?

Does it need to be completely replaced or can it be redone, just like Citibank shortened its slogan? Typically, creating a slogan starts with a word-based logo and its design elements.

Add some humor if possible

Usually, something funny will register better and faster in the audience. A funny slogan has more variability than a phrase with a serious or formal tone. However, don't force it, especially if the product or brand isn't really meant to inject humor.

And here are some more creation tips:

• Make sure the slogan is honest.
• Need to put some emotion into the slogan.
• Focus on the message.
• Make sure the slogan is timeless.