How to attract customers to the store: a list of ways

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Everyone involved in sales is constantly asking the question: "How to attract customers to the store?" There are not many customers, there are few profits. The income of the store itself, and often the earnings of sellers, depends on the number of buyers. The article will look at various ways to attract buyers.

The impact of music on purchasing power

Many small shops ignore the impact music has on the customer. The same cannot be said about supermarkets, which actively use background music to attract customers to the store. As you know, silence depresses and does not cause the desire to buy.

Background music influences the buyer and promotes the choice and purchase of goods. A potential consumer may not even notice it, but it improves mood, brings back pleasant memories. Makes you stay longer in the store and end up buying something that you might not have planned. A shopper in a good mood often makes spontaneous purchases.

CorrectChosen music works wonders. But how do you choose background music? Here are some ways:

1. Contact special companies that select background music for a particular store, taking into account its specifics.
2. Find music selections on the Internet. The influence of music on consumer behavior has long been proven, so you can find a lot of material on the Web that is suitable for a particular store. You can listen to music for the store that attracts customers on many sites and choose the right one.
3. Create your own selection. This is where consumer analysis can help. What category of people comes to the store is important to analyze. Young people like more dynamic music, older people - more lyrical. The rhythm of the music depends on how many people are in the store. If there are a lot of people, fast tunes will do, if there are few, then slower ones. Be sure to experiment with background music. Make one playlist and see how customers behave, then another. And so - until the right one is selected. And the results of the experiments need to be recorded.

One of the main rules: music for shops that attracts customers should not be intrusive or boring, too loud or too quiet. It should sound so that people can easily communicate.

The impact of odors on consumers

According to research by marketers, fragrances can increase purchasing power by 15-20 percent. This is used by many cafes and shops, sprayingdesired flavors. For example: coffee houses greet us with the invigorating smell of coffee, bakery shops with the fragrance of fresh bread.

But do not think that these flavors are from products, most of them are flavors that attract customers. The sense of smell has a huge impact on us, smells even more affect customers than music.

Advertising

If you ask any store owner how to attract customers, he will answer that the most important thing is the right advertising. Advertising helps to sell a product and attract consumers. And it's not worth saving. Types of advertising are:

• Social networks. Some underestimate their role in advertising. Many have social media profiles, so the reach of potential buyers is huge and virtually unlimited.
• Leaflets. They can be handed out on the street or delivered to mailboxes. But here it should be borne in mind that most of them will go straight to the trash can. People are tired of the eternal leaflets, so they are reluctant to take them.
• Business cards. They should be bright, have all the necessary information: the name of what is for sale, address, phone number.
• Websites, forums. You can put information about the store on special sites or forums.
• Street advertising: pillars, banners, billboards, advertising on transport.
• Media: radio, television, print.

Attracting customers to the grocery store

There are countless grocery stores, they are at every step: small shops, supermarkets,hypermarkets. But there will always be food buyers. The owners of such outlets often ask themselves the question: "How to attract customers to the grocery store?" There are several effective ways:

1. Think about the convenience of the location of the store and the entrance to it. The area around the store should always be cleaned, paths and stairs should be cleaned, ice and dirt removed. An important plus is the availability of parking. Without parking, there is a high probability of losing some of the car customers.
2. Use a seasonal product to attract customers. For example: in summer you can hang a sign "ice cream", "cold drinks", and in winter - "hot pies", "hot coffee".
3. The attractiveness of the signage and facade. Before entering the store, the buyer sees the facade. It should be pleasant, without fungus, cracks, dirt.
4. Promotions and discounts. Potential buyers are attracted by a price reduction even by a small amount. In addition, it allows you to get rid of stale goods. You can arrange tastings of new products, as well as tastings of one category of goods from different brands to choose the best one.
5. Freshness of goods. Nothing turns a store off like expired items. It is necessary to carefully monitor this and keep records of products. If some types of goods are not sold, it is better not to buy them at all.
6. Cleanliness in the room. Dust on the shelves, dirty floors, fungi - all this repels customers. Such a simple rule, but not everyone follows it.
7. Smell. The store shouldsmell of fresh food. In addition, the smell affects the hungry customer and makes them buy more.
8. Product display. If you look at the display of goods in different supermarkets, you can find many similarities. A product of one category is in one place, as well as a product of the same brand. The location of the goods at the level of the eyes of an adult contributes to its sale. Positioning the product so that it can be easily taken and put back.
9. Friendliness and neatness of sellers. Customers return to those stores where they are welcome. The clothes of the seller are of considerable importance, they must be clean, well-ironed.

As you can see, there are a lot of ways to attract customers to the grocery store. For effective sales, you need to use several methods, experiment with their application.

Kids Store

Parents do not skimp on gifts for their children, so children's goods stores are very popular. But how to attract customers to a children's store, if such markets are found at every step. Here are some ways:

1. Place the main product at the level of the children's eyes. Only by attracting the attention of kids, you can count on profit. After all, children themselves influence the purchases of adults.
2. Ensure free access to goods.
3. Organize a children's play area. While parents choose and buy goods, the child can be busy watching cartoons, drawing, toys. Thus, the child will not interfere with the parents.
4. Design. A fun and bright design is suitable for a children's store. Cartoon characters, children's play facilities should be present. Everything in the store is made to the taste of children. Do not forget about safety. Be sure all racks are securely fastened so that the child cannot be hurt.
5. Use instead of mannequins heroes of fairy tales or cartoons. Many children are afraid of mannequins, so it is better to replace them.
6. Music. Using cartoon soundtracks for background music.
7. Smell of candy or carbonated drinks.
8. Holidays. A good solution would be to attract animators who will arrange a truly interesting holiday or fairy tale.

Bringing people to the clothing store

There are plenty of such outlets now, and many owners are thinking about how to attract buyers to the clothing store. There are several ways:

1. Shop window. Nothing is more attractive than a beautifully and correctly designed shop window. The best and brightest garments should be on display here.
2. Discount cards. Such cards will encourage the buyer to come again.
3. Website or social media advertising. A website that lists all products is a big plus. But social networks are also suitable, in which you can flaunt all the goods. Clothes on hangers are faceless, but if you show how it looks on a person, it will increase sales.
4. Staff. Sellers must be able to choose the right product, convince the buyer to buy. Butand here you need to observe the line. If the clothes do not suit the buyer, and the seller insisted on buying, then, upon returning home, the buyer will see that the item does not fit, and will no longer come to the store.
5. Presentation. Bright and interesting presentations can be arranged to showcase new brands or a new product.
6. Sales. They help free the shelves from old models that are out of date in the new season.

We attract customers to the online store

In the age of Internet technologies and the development of the online sales market, the question arises: "How to attract customers to an online store?" There are several proven ways:

1. Attractive design. As you know, people are greeted by clothes, so the site should be attractive and convenient.
2. Reviews. Many people read reviews before they buy anything, so work needs to be done to encourage customers to write reviews.
3. Feedback. Be sure to communicate with the client, you can create, for example, online chats. The customer should be able to ask a question about the product at any time and receive an answer.
4. Advertising through social networks. The importance of social networks in product promotion cannot be underestimated. Especially if there is no money for a good advertising campaign.
5. Free shipping or gifts. Anything given for free attracts potential buyers.
6. Increased website traffic, i.e. increase in visitors to the site. For good sales, it is necessary that the site is on the first pages of search engines. For increasetraffic, you can contact webmasters, programmers or email sponsors. On such sites, you can increase the number of visitors for a small fee.
7. Contextual advertising, banners. Here it is necessary to take into account that now less and less people follow such links. They get in the way more.

Attracting customers to the new store

But what if the store has just opened, no one has heard of it? How to attract customers to a new store?

1. Even before it opens, you can advertise its main activity on the facade, for example, write: "There will be a grocery store here" or "There will be a toy store here." Then, even before the opening, potential buyers will decide for themselves whether they are interested in such a market.
2. A few days before the opening, an advertising campaign should be carried out: post ads, advertise on radio or television. The opening day should pass like a holiday with prize drawing, distribution of discount cards, tasting of new products. You can invite stars or good presenters, cut the red ribbon. For a children's store - invite animators. The opening should be bright so that as many people as possible know about the new store.
3. Creation of a discount system. Discounts, promotions - everything that attracts customers and makes them come to the store again and again.
4. Advertising in social networks, website, word of mouth.
5. Distribution of flyers.

Folk omens

Many signs have always been associated with trade, whichvendors still use it today. Below are folk signs on how to attract customers to the store. A lot of them are related to the first buyer:

• For good trading all day long, it's a good omen for a man to enter the store first. This will bring good luck. But if a woman bought the goods first, then her money must be given for change.
• To sell a stale product, you need to spend money from the first buyer on such a product.
• A good sign is the first large bill.
• The first buyer should always give in, then sales will go uphill. It is considered bad luck to quarrel with the first customer.

There are also other signs:

• If you put stale goods in place of the sold goods, then it will quickly sell.
• Do not pick up fallen coins from the floor.
• For profit, you can put a coin under the cash register.

Conspiracies

Each seller has his own sales secrets, someone has a talent to sell, someone has experience, and someone uses very unconventional methods, such as conspiracies. How to attract customers to the store with conspiracies, you can find out below.

Strong buyer plots include the following:

• The conspiracy should be used when things are really bad and sales are not going. It is necessary to take a small mirror and in the morning, when the store is not yet open, walk with it through all the windows, crossing them three times and saying a conspiracy: “I baptize my goods, I baptize for sale. The product, as reflected in the mirror, so the client will like it. To the firstsecond and last bought. And no one left without a purchase.”
• Take before trading from home s alt. Before entering the store, throw s alt over your left shoulder, saying the following words: “I read the conspiracy for a successful trade, I throw s alt spelled. Where the s alt has fallen, there clients will come to me. Everyone will leave with purchases and happy ones will come back. Amen". Then, without looking back, go to the workplace.

In closing

The article discussed various ways: how to attract customers to grocery stores, children's stores, clothing stores and others. Every successful store owner has their own proven methods. To attract more potential buyers, you need to use several different methods and be sure to conduct a sales analysis.