Rating of Russian advertising agencies: list. Advertising services market

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Any business will generate income if it is properly advertised. You should not do this on your own - there is a risk of wasting time and money in vain. It is advisable to entrust the promotion of the brand to real professionals. Of course, you will first have to study the rating of advertising agencies and choose the most suitable company.

What do advertising agencies do?

Advertising agency is a business based on creative thinking. This is a group of people who know how to attract a client, how to interest potential buyers. As a rule, these are independent organizations that employ not only representatives of creative professions, but also lawyers. After all, the brand must not only be invented, but also formalized legally.

Advertising agencies in Russia are presented in several versions. The most popular are universal. These are companies that are equipped with all the necessary resources for information activities. Real professionals dodevelop logos, trademarks, come up with interesting advertising for paper and online sources, create vivid videos.

There are also specialized companies. The services of an advertising agency in this case are to find an advertising space. That is, such organizations act as an intermediary.

The rating of advertising agencies that provide their services in Russia will be presented below.

Russ Outdoor

The most demanded today is outdoor advertising. This is an inexpensive and effective way to announce a new organization, a bright product, or a reminder of an old company. The Russ Outdoor agency today is one of the largest outdoor advertising operators in Russia. It is no coincidence that it opens the rating. Huge billboards, non-standard posters, street furniture - the development of any solution can be entrusted to the company's specialists.

If we consider the rating of advertising agencies, this organization will take first place, and all thanks to low prices and an extraordinary approach to the desires of customers. Today, customers of services are such brands as Sberbank, Nivea, BMW, etc. It is safe to say that Russ Outdoor helps to build a business.

The highlight offered by the company can be considered free-standing structures with Led-panels. They have high resolution and a comfortable viewing angle, which allows you to see commercials from a long distance.

"Alcazar" - the second place in the ranking

This is the biggestadvertising agency has been operating for over 10 years. During this time, the company has managed to win the trust of customers. The mission of the agency is a positive impact on the country's economy through the creation of communication channels between businessmen and end consumers. By receiving information about services and products, people can make an informed choice. Advertising must be honest. The leadership of the organization we are considering is sure of this. What exactly does Alcazar do?

Advertising agency offers various types of services in its field. These are video clips, and bright scenes for the radio, and the development of printing products. The company works with leading Russian TV channels. Thanks to profitable cooperation, you can raise your business several steps in just one season.

Ingate

If we consider the list of advertising agencies, this company will rank third. The specifics of the work is to attract customers through the virtual web. Internet advertising has gained immense popularity in recent years. Ingate employees know how to engage consumers through the network. The company not only develops advertising, but also increases brand awareness through search engine promotion.

The company has been operating for over 15 years. Since 2000, more than 3,000 bright Internet projects have been implemented. Firms that have decided to use the services of an advertising agency have managed to make a big step in the development of their business. Ingate's clients include the following well-knownbrands: Sportmaster, Nestle, Gazprombank, Svyaznoy, Peugeot, etc.

Poster

Those who are interested in advertising agencies in St. Petersburg should pay attention to the "Poster" company. The company is one of the most demanded in the market of printed products in Russia, it occupies the fourth place in the rating. The main activity is the placement of advertising information on banners and billboards. More than 50% of street advertising in the Northern capital belongs to the Poster company.

The advertising agency does more than just large format printing. Employees also develop souvenirs, business cards, catalogs. The company's arsenal includes powerful printing equipment that allows producing bright high-quality products.

The "Poster" company was founded in 1993. For more than 20 years, the company has been a leader in the field of outdoor advertising. The company also advances in the field of online advertising. However, other advertising agencies in Russia have reached higher peaks in this niche.

Goldfish Media ranked fifth

The advertising agency was founded in 2002. The main activity is aimed at conducting hidden marketing on the Internet. The number of the company's clients began to grow rapidly with the development of information technology. Every home today has internet. This means that online advertising has become in demand.

Goldfish Media is a true expert inadvertising in the pharmaceutical market. Approximately 40% of drug advertisements are created by this agency. Hidden advertising is in demand. The company's copywriters competently recommend purchasing this or that drug in an article about a specific disease. In addition, like other advertising agencies in Russia, Goldfish Media offers to promote the site, attracting the target audience. The company does not neglect viral marketing. However, the promotion is carried out discreetly so as not to alienate existing customers.

Advertising agency Goldfish Media also offers services for creating logos, developing websites, promoting and maintaining created resources. The company can be classified as multifunctional. Employees are not engaged only in the development of printing products.

Video Ad Leader

"Trend Video International" is an agency through which you can see advertisements on most domestic channels. The company has been operating on the market for almost 30 years, the activity was started in 1987. In the 1990s, contracts were signed with such major TV channels as NTV, RTR, ORT, TV-6. The advertising agency cooperates with them today. The number of clients is increasing every year. In recent years, the company has begun to cover the online advertising market.

To date, about 2,000 employees work in a large holding. Branches of the advertising agency operate in Ukraine and Belarus. The company's annual turnover exceeds 3 billion rubles. Become a leader inIn the video advertising field, the company succeeded thanks to its creative approach and low prices at the initial stage of its development. Today, the services of an advertising agency are no longer cheap. Not every company can afford a commercial on television. Therefore, the company ranks sixth in the ranking.

"World of Advertising" - seventh place

The company is a full service media agency. Advertising posters in transport, billboards on the street, Internet advertising, radio spots - all this can be organized by the company. The agency was founded in 1996. Initially, the main activity was the development of printed products. Much has changed with the development of information technology. With the increase in the number of Internet users, high-quality videos from the World of Advertising company began to appear on the network.

Today the agency has several departments. The department of polygraphy and design of points of sale is a real workshop for large-format printing. High-quality printing products are produced here. If we consider the rating of advertising agencies that are engaged in purely printing, "World of Advertising" will occupy one of the leading positions. The media department of the company specializes in promoting brands online. The city advertising department takes care of the dissemination of information in transport, on street banners.

ProfMedia

The company occupies a high position in the Russian advertising services market (eighth place in the rating). The media holding was founded in 1997. For 20 years of work, we have achieved good results in the field of advertisingon television, on the Internet, in leading print media. ProfMedia cooperates with the following TV channels: TV-3, 2x2, Friday.

IMNO

The company sells advertising space on advanced Runet sites. The main activity is the promotion of a trademark on the Web, branding. This advertising agency was founded in 1999. The business began to develop rapidly when the number of domestic Internet users increased. Today he is responsible for advertising on the following promoted resources: "Yandex", "Rambler", "Afisha", "Auto", etc.

Advertising agency combines more than 30 Internet sites with only licensed content. Videos are created taking into account the target audience. Thanks to this, the company that applied for help gets the opportunity to rapidly increase the number of customers. The services of the advertising agency IMNO are not cheap. At the same time, with the right approach, it will be possible to return the spent finances in the near future. IMNO is ranked ninth.

Designmaster

If we consider the rating of advertising agencies in Siberia, then this company will occupy a leading position. On a national scale, "Designmaster" ranks tenth in the ranking. The main office is located in Novosibirsk. The company was founded in 1995. For more than 20 years, the management has been able to achieve success in the field of development of printing products. Today "Designmaster" is one of the Top 5 companies in Russia in the field of printedadvertising. In addition to Novosibirsk, the company is represented in the following cities: Irkutsk, Omsk, Yekaterinburg, Chelyabinsk, Samara, Khabarovsk, Vladivostok, Barnaul.

Main types of services: logo design, printing, logistics, support for city events, advertising on street structures (billboards, stretch marks, lightboxes). An individual approach to each client is the motto of the advertising agency. Non-standard solutions attract a huge audience of customers.

According to statistics, the Designmaster agency conducts more than 500 effective advertising campaigns every month. Clients get the opportunity to use the whole package of services. This includes the development and design of layouts, placement of advertising on street structures, placement of information about the company on other media channels.

Street Media

Despite the fact that the company did not get into the Top 10, it remains quite popular. The advertising agency was founded in Tomsk in 1996. The main activity is street advertising. The company is engaged in the placement of outdoor advertising on supersites, billboards, stretch marks, light screens. Non-standard solutions are also carried out (brand promotion with the help of balloons). Today the advertising agency works not only in Tomsk. Representations are available in Penza, Chelyabinsk, Barnaul, Saratov, Krasnoyarsk, Tyumen.

Thanks to high-quality large-format printing, the agency promotes the brand and maintains brand awareness. The company hasnecessary equipment for the production of showcases, stands, volume boxes, light boxes. The cost of services also differs significantly. Specialists can offer both expensive and economical solutions. The result of the advertising campaign directly depends on the invested funds.

Instead of afterword

In this article, the most popular advertising agencies in Russia were considered. These firms managed to achieve good results thanks to their creative approach. It is thanks to the quality work with clients that the described firms managed to get into the top 10 in their industry. However, other agencies with little experience work no less well. Accordingly, the cost of their services will be much lower.