Coffee shop business plan. How to open a coffee shop: calculations and advice from successful entrepreneurs

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

A coffee house is a small establishment that differs from catering outlets in a special assortment. Here, visitors are given the opportunity to make an order consisting of delicious coffee and unusual confectionery. At the same time, coffee shops, as a rule, do not offer cold appetizers, main courses or salads.

If you want to open your own successful business, then one of the options is to consider opening such an institution. At the same time, a business plan should be drawn up at the initial stage of your event.

First steps

A novice entrepreneur, first of all, will need to develop a business plan for a coffee shop. This is a document that will contain answers to the most pressing questions. In order to develop a business plan for a coffee shop, it is necessary to analyze the upcoming investment using calculations and estimated numbers.

Required Documents

A novice entrepreneur should register with the tax office. To do this, you need to select the appropriatethe scale of its future activities organizational and legal form. It can be an individual entrepreneur or an LLC. When registering, please note that your OKED is 55.30 "Activity of restaurants and cafes."

After receiving all the necessary documents, without which it is impossible to open a coffee shop, write and apply for your chosen tax regime. In the event that it will not be possible to conduct your business on UTII, the most profitable option would be the simplified tax system (15%).

In the event that your establishment will take alcoholic products for sale, get the appropriate license. In order to avoid pen alties, it will be necessary to take care of it in advance

Location

A coffee shop business plan should include a chapter describing the location of your establishment. The success of the whole business depends to a large extent on the favorable location of the object. Ideally, the coffee shop should be located in the most crowded place.

Creating a business plan for your establishment should include considering the best options, including:

- having a nearby metro station; business district;

- finding nearby shopping centers, as well as educational institutions, stations or markets.

As for sleeping areas, the premises on their territory can be rented for a small fee. However, it is worth considering that the profitability of such a business will be extremely low. good profitwill bring a mini-coffee shop. This is a small establishment with only a few seats. Such a point, as a rule, is combined with a store specializing in the sale of coffee. Despite the small area, its profitability can exceed a thousand percent.

Room

A coffee shop business plan will also require considering various options for suitable premises for your establishment. This section must be given close attention, since any catering facility is subject to strict sanitary and hygienic requirements. You can get acquainted with them in the "Technical Regulations on Fire Safety Requirements", as well as in the decision of the Chief Sanitary Doctor of the Russian Federation dated March 31, 2011 No. 29. These requirements are also contained in SanPiN 2.3.6.1079-01.

Let's list the main ones:

1. The presence of a soundproof layer. It guarantees the prevention of noise for residents of nearby houses.2. The area of the institution, designed for fifty seats, should not be less than one hundred and one hundred and fifty square meters. Fifteen to twenty square meters should be allotted for the preparation of sweets and coffee

You will also need to take into account the requirements of the fire department. Only when they are fulfilled will your activity be considered legal. The requirements of sanitary and epidemiological supervision must also be taken into account. Processing and preparation of products, as well as serving dishes must take place in strict accordance with them.

Interior

A business start-up plan should address all aspects of a business thatwill have a significant impact on the success of the event. At the same time, it should be taken into account that the popularity, and therefore the profitability of each coffee house, largely depends on its interior. When considering this issue, it is important to highlight the key idea of the institution, and to think over the arrangement of furniture, the color scheme of walls and ceilings, etc. down to the slightest nuances. It should be borne in mind that the interior should be combined with all the details, and even with the varieties of coffee offered by your establishment, as well as with confectionery. The design of the room will create an atmosphere of comfort and a special image of the institution. There are no restrictions on the choice of style. It all depends on your ideas, wishes and preferences.

A business plan with calculations and a description of all the details should provide for the division of the coffee shop into two sectors. One of them will be for non-smokers, and the second - for tobacco lovers. Do not miss this question. Potential visitors will be grateful for your care, and will be happy to visit your establishment again.

Equipment for a coffee shop should include an air conditioning and ventilation system. It should be borne in mind that it must have a high level of efficiency. Then customers will appreciate it.

Equipment and furniture

If you are making business plans, ready-made examples of opening such establishments will help you decide on the purchase of the necessary household equipment. What should the start-up capital be invested in? A section on the purchase of equipment and furniture, which includes an already drawn up business plan with calculations of cash investments,see below. So, you will need:

- two or even three refrigerators for 50 thousand rubles. each;

- professional type mixer (3 thousand rubles);

- coffee machine (30 thousand rubles);

- several professional type coffee grinders (15 thousand rubles each);

- sink (20 thousand rubles);

- showcase (150 thousand rubles);

- one or two cutting tables (10 thousand rubles each);- microwave oven (3 thousand rubles).

Depending on the task assigned to the coffee house, the following can also be purchased:

- cupboard for culinary pastries (60 thousand rubles);- freezer (30 thousand rubles).

It is also worth considering that the number of coffee grinders purchased should be equal to the number of coffee varieties offered to customers. Only in this case, the flavors of the beans will not interrupt each other.

Acquisition of what furniture should be included in business plans? Ready-made examples of such documents for a coffee shop with an area of 150 sq.m., involve the purchase of:

- tables (40-60 pcs.);

- chairs (130-150 pcs.); - hangers (one for 2-3 tables);

- bar counter;

- waiter sideboard.

Coffee shop equipment should include a variety of interior items to create a pleasant environment, as well as a variety of kitchen utensils for preparing pastry and serving drinks.

Menu

What else is different about opening a coffee shop? The business plan you draw up should include a list of the food and drinks that will be offered to visitors. Customers are more likely to visit those establishments where the menu has different types and varieties of coffee. It's worth offeringmocha and espresso, cappuccino and latte, americano and ristretto, that is, everything that is very popular among the population. The menu may include a variety of syrups. In addition, coffee cups should be purchased in different sizes. In this case, each visitor will choose the desired amount of drink for him.

The above list is basic for every coffee shop. The further menu will depend on your wishes. It can include buns and sweet desserts that go perfectly with strong coffee. Other dishes at the first stage should not be offered. It is advisable to expand the assortment when the business begins to bring real income, and you begin to expand, and also think about creating your own chain of coffee houses.

Suppliers

In order to make a profit, a coffee shop must offer customers only a quality drink. That is why you will need to understand the aroma of raw materials, correctly evaluate the features of the shape and level of roasting of the grains, as well as their color. All this will determine the absence or presence of various impurities in coffee.

The flavor of the beans must be perfectly pure. It should not contain any suspicious notes. You need to check the entire batch. In a quality product, all grains are the same size and color.

Staff

For the normal organization of the work of your coffee shop, you will need to include the following positions in the staff:

- director;

- two cooks (to work in different shifts);

- fourwaiters (two for each shift);

- two bartenders;- two cleaners.

If the business plan you prepared provides for the preparation of your own desserts, then you will need to include a technologist in the staff. You will also need an accountant and a driver, who can be hired part-time to reduce staff costs.

Pricing policy

When forming the cost of the dishes and drinks offered by the coffee house, one should take into account:

- the cost of raw materials;

- the price of competitors for similar drinks and confectionery;- consumer demand.

Pricing should be based on the principle of covering all costs incurred and obtaining sufficient profit for further development.

Advertising

Don't spend money on large-scale informing the population about the work of your coffee shop. A disproportionately greater effect will be given by targeted advertising, designed for a potential client. For example, near the place where the chain of coffee houses is located, flyers should be handed out to passers-by. The owner of one of them will be able to claim a free cup of coffee.

A sociable and skillful sales manager is able to win the favor of customers and make them want to visit your establishment again and again. According to most coffee shop owners, this improves efficiency better than billboards, discounts, and free cappuccino candy.

Amount of investments and profits

In order to open a coffee shop, the area of which will be equal to one hundred and fifty square meters,will need from 2 to 6 million rubles. According to preliminary calculations, the initial capital will fully pay off in about three years. However, it should be borne in mind that each entrepreneur has his own such period, and its duration depends on the revenue received by the institution.

The business of opening your own coffee shop is a very promising business. In order to understand this, it is enough to calculate the profit received from one cup of the aromatic drink prepared by you. So, for espresso, you need seven grams of ground coffee. From a kilogram of raw materials, one hundred and forty servings will be obtained. With the cost of coffee beans at 1.2 thousand rubles per kilogram, the proceeds from the sale of the drink will be 11.2 thousand rubles. (the price of one cup is 80 rubles). Calculations show that the profitability of your enterprise will exceed 800%.

Advice from successful entrepreneurs

Those businessmen who have opened their own coffee shops and are already receiving good income from their event recommend:

1. Do not try to turn your establishment into a restaurant. These are completely different concerns and costs. The very word "coffee shop" means coffee. Therefore, the main emphasis should be placed on this drink.

2. Take care of the successful location of the coffee shop. Do not forget that your establishment will be related to retail. That is why a good place is the basis of its successful work. It would be nice if the coffee shop opens in a crowded area. It is also good if there are large windows in the room. Passers-by, seeing people at the tables of the coffee shop, will certainly want to come in and have a cup of a wonderful drink.

3. Notget involved in related and additional products. Of course, with a large influx of visitors, there is a desire to offer them sandwiches or sandwiches. A varied menu will help you make big profits. However, do not forget about the main purpose of the institution. People visit it only to enjoy a conversation and a cup of fragrant drink. Those who have a desire to eat go to cafes or restaurants.

4. At first, you can buy confectionery on the side. Only then, having returned the money invested in the business, should you think about purchasing equipment for arranging your own baking shop.

5. Recruiting interchangeable people. Do not pay close attention to the age of the candidate and his social status. The main condition for a good worker is his commitment.6. To carry out personal control of the work of the institution. Any business is doomed to failure if the owner does not want to be interested in its process. Even a thriving coffee shop will inevitably fall into decay if personal control is not exercised. Of course, when a whole chain of coffee houses appears, it becomes very difficult to follow their work. In this case, it will be necessary to create a clear leadership scheme and established contact with the heads of departments.