Marketplace - what is it Meaning, types and examples

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Scientists are developing more and more technological innovations every day. We do not even have time to keep track of them. Just imagine 30 years ago people had no idea what the Internet is. And today the social network has become a part of our life. We can communicate via the Internet, search for information that is useful to us, watch movies, listen to music, and even make purchases online. The trading market in the social network is developing quite quickly. Moreover, there are several varieties of commercial sites. In the article we will talk about one of them. Marketplace - what is it? How is it different from a regular trading platform?

Definition

Marketplace is such a complex, at first glance, and incomprehensible word of foreign origin. The question immediately arises: "Marketplace - what is it?".

This is a marketplace platform where manufacturers offer their product or service to potential customers via the World Wide Web

In today's world, there are countless different tradingplatforms such as Amazon, Aliexpress and others.

What do you need? Meaning

The world does not stand still, and it is necessary to move in rhythm with the times. In the 21st century, it has become popular to shop from the comfort of your home. In addition, it is very convenient. The client simply enters the commercial site, views the product that is presented there, and, if interested, purchases it. There is no need to walk around the mall for a long time and look for the necessary products. What's more, shopping online will save you time. Marketplace - what is it and how is it beneficial? Well-known brands or simply manufacturers turn to such platforms to sell and promote their products. However, it should be borne in mind that in order to arrange such a commercial platform, it is necessary to expend a lot of effort and money. A whole team of authors, web designers, editors, data processing and customer service employees, programmers, SMM marketers and many others is working on the creation of the platform. Marketplace is a kind of market, only in the electronic world, which helps to increase sales of products of different customers, advertise and promote their goods, while receiving a good income. And for buyers, it has now become relevant and as comfortable as possible.

Types of venues

When you find out what the marketplace is, you certainly need to know about the variations of commercial platforms, which will be discussed further. There are three in total:

• Horizontal Type: Products are provided here absolutelyany variety, but they all have a common feature. Such a marketplace helps to purchase goods not in one particular store, but in several at the same time.
• Vertical: In this case, the products are of the same type but come from different suppliers. For example, selling mobile phones.
• Global: Here customers can shop for different types of goods from absolutely any manufacturer. For example, eBey.

A bit of history

Marketplace was first mentioned back in 1995. Then a platform called eBey was created. This was the beginning for the development of this way of selling goods and services. eBey is considered to be one of the most popular marketplaces, the goods that are presented on it are famous for their quality. Over the entire history of the existence of the platform, about 90 billion products have been sold. Millions of users shop daily on this website. eBey is one example of an influential marketplace.

The difference between a marketplace and an online store

However, it will be interesting to find out how a commercial platform differs from a regular online store. What benefits does she have? Firstly, there are many more goods on the website of such outlets than in an online store. It is important to understand, when considering a marketplace, that this is not a store, it is a kind of exchange where various types of products from different brands and manufacturers are presented. More precisely, the buyer has more options for choosing the thingwhich he needs. And the online store specializes only in products of one manufacturer. Secondly, the trading platform provides favorable and reliable transaction conditions for both the buyer and the manufacturer. In addition, sellers have a wide customer base. Thus, the marketplace is a profitable guide for buyers and suppliers.

International rankings

Now let's touch on the ratings of marketplaces around the world. Where is the best place to shop? Which Internet platform is considered the most reliable and profitable? We provide the TOP-5 list of ratings:

1. First place on our list is one of the most famous retail outlets in the world, Amazon.com. The platform website provides millions of different products from well-known brands and sellers. Yes, the interface is in English and, at first glance, it is difficult to understand. But in fact, it’s enough just to view the product, select and place an order, the main thing is to sit a little and study the site. Amazon is a trusted and trusted outlet that ships to all corners of the world.
2. The second and honorable place will be given to the pioneer of the marketplace - eBey, which is famous for its stability. 167 million users is an indicator that people give their preference to this site because of its convenience and quality.
3. In third place is Uber - this platform is known for its quality, safe and reliable transportation of passengers from around the world. Uber expands its capabilities and provides customers with the mostcomfortable conditions.
4. Aliexpress is gaining momentum every year. This is a Chinese commercial outlet. It has a lot of products at low prices, which is why it attracts the attention of buyers.

Russian marketplaces

Should I pay attention to domestic platforms? Are our manufacturers reliable, do they provide good products on their websites? Of course, you should not bypass Russian trading platforms, because, firstly, our sellers make high-quality products at affordable prices, and secondly, instant delivery awaits you. A list of Russian marketplaces has been created for you, their rating:

1. Boxberry offers comfortable conditions for the delivery of goods not only in Russia, but also in the CIS countries. Most of the users speak well of this site.
2. Ecwid provides the opportunity to create your own store based on this platform. Convenient interface and reliability of the company. Opportunity to create and promote your business.
3. Yandex. Market is considered to be quite a large platform in Russia. The design of the site is simple and clear, you can easily compare the prices of any stores. There are also many different goods, ranging from children's to electronics. "Yandex" is a well-known company, so making a choice in its direction, you can be sure that you will be served at a high level.

Bitrix platform

Bitrix is the main marketplace in Moscow. Grants the abilityits customers to provide their online store with all the necessary tools and increase sales. You can also earn money using this platform. "Bitrix" allows the marketplace to receive reviews about the product, both positive, which raise the rating, and negative. Many users who use the services of this company leave good comments about it. In other words, the Bitrix marketplace is a platform for promoting your business and expanding its capabilities.

Pluses of the site

There is no doubt that the creation of an electronic point of sale is a great idea for business and making a good income. Firstly, there is a turnover based on your platform, which allows you to take interest from the purchase of goods, as well as for its promotion. Secondly, the opportunity to attract well-known brands that will be ready to sell goods on your site and pay big money for it. Thirdly, you can save time and money for finding SEO marketers. Your site itself will be partly an intermediary for the promotion of services and products. Fourthly, creating a marketplace will cost much less than an online store. Moreover, if the site provides a wide variety of products from manufacturers, then this means that there will be good demand, and if there is demand, then more buyers will visit the platform.

How to create

Creating a marketplace requires some effort, but everything is real. There are several ways to help you turn your idea intolife. First of all, if you do not understand anything about this, but you have money, then it is best to turn to specialists who will help you. But if you want to create such a platform yourself, then you need to have both theoretical and practical knowledge in programming, otherwise you will not be able to implement your plan. However, there are already special, packaged programs that are installed on the domain. Thus, you become the owner of a ready-made platform. You can also rent a site. There are actually many ways.

Summarizing, it should be mentioned that the marketplace has become widespread. Most manufacturers give their preference to opening online stores on the basis of such a platform, as it is profitable and there is open access to customers. And for buyers, a wide range of products is provided.