2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Today in large cities during rush hour near the metro you can see several people who are trying to distribute leaflets with this or that information. Often they contain the data of a company that is located nearby and wants to invite buyers to itself using such a simple method. It must be said that advertising specialists consider this means of promotion quite powerful and in demand. Otherwise, during the Gulf War, the Americans would not have thrown 29,000,000 leaflets with relevant information from a special aircraft into Iraqi positions, or they would not have been used in election campaigns of one level or another. Therefore, if you want to know what the work of distributing leaflets in peacetime is called, then we inform you that this activity bears the proud name of "promoter". You can also find such a name as "flyer", and the process itself is sometimes referred to as "leafleting".
Give outflyers are not easy, if only because part of the promotions takes place on the street, where you can freeze, get wet or burn in the sun, depending on the season. Professional advertising agencies usually supply their promoters with corporate clothing, which, like a well-groomed appearance, smile, and competent speech, contribute to creating a positive image. You need to take care of your own umbrella, warm shoes and other attributes for working in the fresh air.
Large companies select for themselves employees of a certain age, appearance, education and often invite them to work on various projects for decent money. Master classes and training lessons are held for them, which allows distributing leaflets as efficiently as possible, since such an employee will be able not only to put a piece of paper in the hand of a passer-by, but also to answer questions about the products presented.
If you were hired by an unprofessional agency, and there are no such attributes, then try to match them as much as possible. To be successful, you need to know how to distribute flyers. You just need to look neat, behave friendly, cultured, learn at least a little about the products that you will advertise. Perhaps with this approach to work and attracting the appropriate number of clients, you can move up the career ladder and get a recommendation to larger firms.
For those companies that practice such advertising, you need to remember thathanding out leaflets is to form an opinion about your company. Here it is worth paying attention to the selection of information (it must be truthful and understandable), the quality of the paper medium and, of course, to those who will represent the company on the street or within the walls of a shopping center. Experts note the need to create a trusting atmosphere when communicating with people promoters, as it causes positive emotions. Also, companies need to pay attention to the availability of permits and compliance with some subtleties of the law. In order not to harm your reputation, it is better to turn to professionals, that is, to advertising agencies.
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