Cosmetics companies and the best cosmetics

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Every woman wants to look attractive - and this is absolutely natural. In an effort to become the embodiment of beauty, the fair sex uses all sorts of tools, methods, tricks. And almost every one of them uses decorative cosmetics - special products, the purpose of which is to improve the appearance and mask existing flaws.

The advent of modern cosmetics

Cosmetics companies, in an effort to win the commitment of women and please them in every way, improve their products in every possible way, especially focusing on their quality.

The first modern cosmetics appeared at the beginning of the twentieth century. Moisturizing cream was created by Oscar Troplowitz - the owner of Beiersdorf, lipstick - Pierre Francois Pascal Guerlain, founder of the Guerlain cosmetics company, and foundation and compact powder in 1936 - Max Lotz, who later founded the famous brandMaxFactor. Chemist Eugene Schueller developed a hair dye called L`Aureale, which today sounds like L`Oreal - a well-known perfume and cosmetics company with a worldwide reputation.

The beginning of the twentieth century gave impetus to the rapid development of the cosmetic industry, which is rapidly improving today.

Cosmetics companies by country of origin

French

This country has the largest number of quality companies, such as:

• L'Oreal;
• Garnier;
• Maybelline;
• Bourjois;
• Yves Rocher;
• Christian Dior;
• Lancome.

Represented cosmetic companies, oriented in their production not only to the rich, have in their arsenal budget brands of products available to any woman. A big difference in price does not affect the quality of the cosmetics produced - they are always at the highest level.

Israeli

Top Israeli Companies:

• Ahava;
• Holy Lan;
• Dead Sea Premier;
• Mineral Beauty System and Sea of SPA.

Manufacturers of this country in recent years have become reliable suppliers of quality cosmetics. They develop products using the latest technologies using s alts and minerals from the Dead Sea. Most of all, manufacturers focus on the development of anti-aging products.

Japanese

Japanese companies specialize in the production of excellent decorative cosmetics. The main direction is hair and hand skin care.

• Utena;
• Kanebo;
• Cow Brand.

Korean

Top Korean Makeup Companies:

• Etude House;
• TonyMoly;
• Innisfree;
• Missha.

These beauty products companies are growing in popularity due to the fact that they produce cosmetics from natural ingredients. Of course, new cosmetic companies are breaking into the market, but it is very difficult for them to fight against the brands presented above.

Four new companies entering the Russian market with confidence:

• UNA Skincare (Iceland). Represents a line of creams: day, night, skin care around the eyes. Their main component is an extract of seaweed that lives in the coastal zone of Iceland. It is called Bubbly Fucus and is an excellent antioxidant.
• Une Nuit A Bali (France). It produces the entire set of products necessary for body hygiene: shower gel, cream, scrub, oils. These cosmetics help the skin stay young and tender.
• Zarkoperfume (Denmark). Releases an exclusive synthetic perfume called Molecule 234.38. Perfume molecules, when they come into contact with the skin, interact with the woman's pheromones and create a unique fragrance.
• Gucci Cosmetics (Italy). Specializes in the production of various makeup products, as well as cosmetics for lips, eyes and face.

How to choose a cosmeticcompany

There are a large number of cosmetic companies on the market. To choose a quality and reliable one, you should pay attention to the following recommendations:

• The catalog of a cosmetic company should have quality marks corresponding to the products it produces. More icons, better quality.
• One of the most important indicators is the company's experience in the cosmetics market. If, in conditions of high competition, it was delayed for many years, it means that the product has found its recognition among the consumer.
• The company must frequently replace its basic series with more advanced ones using new technologies. This is an indicator that the company spares no expense in mastering new technologies and is going to stay in the cosmetics market for a long time.
• In order for the skin of the face to be well-groomed, you need to opt for a company that develops basic series.

Top 5 cosmetics companies

Cosmetics companies that have proven themselves over the years and are recognized around the world.

1. L'Oreal is a French company. It is currently the largest cosmetics manufacturer in the world. It produces hair and skin care products, perfumes, and makeup. All products manufactured by the company (and there are more than 500 hundreds of them) have a high degree of trust.
2. Avon is an American company. It produces not only hygiene products, but also household goods. It is very popular all over the world, its products are popular in more than 140 countries. The company makesa great marketing move by selling their products along with jewelry and accessories. The product quality is very high.
3. Lancôme is an international company with a large number of high quality products. Produces very high quality make-up products. The lipstick of this company does not contain lead, and the nail polish has several thousand shades. Also produces perfumes and deodorants with an original and attractive scent.
4. Maybelline is the most popular company founded in the USA in 1915. In 1996, it was bought by the French company L'Oreal. Produces a full range of products for facial skin care: lipstick, mascara, shadows, varnishes and more.
5. Garnier is a French company that is over 100 years old. Well-established in the production of hair coloring products at home. It differs from others in that it acquires components for the manufacture of products from natural raw materials.

The benefits of the economic crisis for domestic companies

Now, due to the economic crisis, most foreign companies have stopped delivering products to Russia, which has given a great opportunity to master the market for domestic companies. But they still have a number of shortcomings:

• weak advertising campaign;
• product concept not fully provided;
• bad pricing policy;
• frequent change in the style and theme of advertising.

Recently, domestic manufacturers began to understand their mistakes andfix them. Work on product quality, packaging design and a well-designed advertising campaign has begun to be more active, and positive changes are already visible.

Major Russian cosmetic companies:

• "Charm";
• "Stellari";
• Eva Mosaic;
• "Faberlic";
• "Alina Zanskar";
• "Kalina";
• "Green Mom".

These companies are well established and produce good quality cosmetics.