What it takes to open a brewery

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Today, more and more people decide to open their own business. There are a lot of options, everyone wants to get the maximum profit with minimal investment. Now the alcohol business is quite developed. As you know, the most popular drink of this type is beer. Almost every person at least once tasted it, which is saturated with pleasant bitterness with a honey aftertaste. Countries such as Germany and the Czech Republic are famous for producing a quality and tasty drink that is widely known throughout the world.

Since we are talking about entrepreneurship, in this article we will raise the question of how to open a brewery. Moreover, we will focus not only on creating a business, but also try to talk about the subtleties that will facilitate the work of a novice entrepreneur and bring good profits.

Features

A businessman must understand where he will invest his money. To open a mini-brewery from scratch, you need to understand all the pitfalls, identify the advantages and disadvantages. Recently, it has received great popularitylive unfiltered drink. Smaller breweries are mostly specialized in the production of this type of beer.

You can say: at the moment there are already a large number of participants, the alcohol business is unprofitable. This point of view has the right to exist, but even in such conditions the brewery will be profitable. Firstly, it does not require huge investments. Secondly, it is quite easy to predict the course of business. And finally, thirdly, you will have to try not to burn out at the brewery.

The technology for preparing an unfiltered drink is very simple, does not require heat treatment and additional filtration. Live brewer's yeast is preserved here, without the addition of preservatives. There is one difficulty - the shelf life of such beer is only a few days, but with proper planning and implementation of the business, you will not have unsold liters.

Classification

How to open a private brewery? First you need to decide on the type of enterprise. The essence of gradation here is the volume of output. A microbrewery produces from thirty to five hundred liters of beer per day. The area of the room is approximately fifty or sixty square meters. A mini-brewery produces about ten to fifteen thousand liters per day, premises less than two hundred square meters are not considered. The brewery, which is the largest possible enterprise, produces over thirty thousand liters of drink per day.

If we talk about production technology,allocate a full-cycle model and a shortened cycle. To prepare a drink, you will need raw materials - these are barley or rye grains. They must be weighed, then crushed and the wort must be boiled. The full cycle is quite laborious and costly from a financial point of view. To simplify the production process, entrepreneurs use ready-made wort.

Advantages and disadvantages of business

Before opening your own brewery from scratch, you need to assess the situation on the market, consider all the pros and cons of this undertaking. The best option for start-up entrepreneurs is to create their own mini-production of a shortened cycle and without serious investments.

Beer business benefits include:

• high level of demand for live beer that has not been pasteurized, because people always appreciate a quality product;
• minimum investment, while making good drinks;
• opportunity to expand production by purchasing additional equipment and increasing the volume of premises.

Among the shortcomings are increased competition, as well as a short shelf life of live beer. How to open a private brewery and immediately make a good profit? The main advice: do not spare money to improve the quality of the goods, and form the price so that it does not exceed the average market.

Company registration

It is worth noting that when registering a business, you will encounter bureaucratic difficulties. The sole trader is not legallyhas the rights to produce alcoholic products, so you need to register an enterprise in the form of an LLC (limited liability company).

How to open a brewery? One of the first steps is to submit documents to the tax office. You will need the following official papers:

• charter of the enterprise, application form Р11001;
• selection of taxation system, order to appoint a head;
• decision of the founder to establish an LLC in documentary form;
• receipt confirming payment of the state duty.

After the tax office has registered the Society, it is necessary to put the premises into operation. To do this, it is necessary to obtain permits from the sanitary and epidemiological service, fire and energy supervision authorities. As soon as you release the first batch of the drink, be sure to issue a license and a hygiene certificate.

Don't forget about the payment of tax on the sale of alcoholic products - excise.

Room

What does it take to open a brewery? In addition to registering an organization, you should choose a room that meets all the requirements. It can even be located in the basement. Among the technological features of the premises are:

• the minimum area for a mini-brewery is one hundred square meters, if you want to open a micro-production, forty is enough;
• three zones should be distinguished: administrative, production and storage;
• ceilings of at least three meters, the walls are finishedceramic tiles;
• concrete tile floors and waterproof;
• mandatory to carry out communications such as gas pipeline, ventilation, water supply and electricity.

Equipment

The quality of manufactured products depends on two factors: raw materials and equipment. To develop the perfect drink recipe, seek the help of well-established suppliers.

The choice of equipment depends on the planned production volume. If you're starting a microbrewery, you'll need two tanks (a process tank and a fermentation tank), laboratory equipment, and a liquid transfusion system. When choosing equipment, special attention should be paid to:

• supply performance, whirlpool included;
• presence of double walls in tanks, dimensions;
• the need for artificial cooling, warranty service, water and electricity consumption.

Before you open a brewery, you should choose your equipment carefully. "Kaspari", "Heinrich Schultz" are considered good companies that sell equipment. You can buy the Chinese version, it will be a little cheaper, but there will be additional problems.

Raw materials

In principle, the ingredients themselves do not change, the only question is their quality. It is not easy to find good suppliers, but if you constantly study the Internet and the media, there is a high probability of a positive result. Main components:

1. Water. It is recommended to applyfiltered liquid, previously cleared of any impurities.
2. M alt. Experienced entrepreneurs advise ordering this product from foreign suppliers. The price will definitely be higher, but the difference in quality is enormous.
3. Yeast. A kilogram of products is estimated at ten thousand rubles.
4. Hop. The astringency and taste of beer depends on it. Buy the ingredients according to the recipe.

Staff

How to open a mini-brewery on your own, without involving workers? Of course, this is impossible. If an entrepreneur wants to earn more, he should think about round-the-clock beer production. This will require at least two technologists. However, you need to understand that a large volume of production requires demand. Since the legal form of the enterprise is LLC, we need a person who will deal with accounting and other nuances.

You can't do without a technical employee, as the room must be constantly cleaned. If you have a small brewery, you can turn the business into a family business, then expand and attract new staff.

Marketing

Above we looked at step by step how to open a brewery. The business does not require large investments, while it is quite profitable. As you know, advertising is the engine of trade. In order to promote the product as efficiently as possible, it is necessary to form an image of a potential buyer. It is necessary to use as many channels as possible to attract customers: television, radio, all kinds of ads and flyers, the Internet, advertising in public transport.

Create an unusual beer container with a memorable design. If possible, enter into agreements with food stores, periodically hold tastings. A good advantage would be the creation of a system of bonuses, discount cards, etc. It must be remembered that the main flow of products will pass through wholesale buyers. Bars, restaurants and shops are willing to cooperate with a quality drink manufacturer. An important aspect is your conscientiousness. Always arrive on time for meetings, deliver goods without delay, make a good impression. Next, word of mouth will go into action, and there will be no end to customers.

How to open a brewery? Business plan

As you know, it is impossible to create a profitable business without a well-written business plan. Consider a specific example: a brewery with the production of about one and a half thousand liters of drink per day. In this case, the size of the room should not be less than one hundred and fifty square meters. First, let's talk about the costs of starting a business.

Renting such a room will cost about eighty thousand rubles. Repair shop from floor to ceiling will cost around half a million. Equipment, depending on the brand of the manufacturer, will cost the entrepreneur around a million rubles. Other expenses, including transport, advertising, paperwork will amount to three hundred and fifty thousand rubles. In total, it turns out that in order to start a business, you will need about one million nine hundred thousand rubles.

Now let's talk aboutmonthly expenses. The entrepreneur must have another one and a half million rubles for expenses in order to open a brewery. The calculations are detailed below:

• room rent - eighty thousand;
• site maintenance and utility costs - one hundred thousand;
• purchase of raw materials - seven hundred thousand;
• salary - one hundred twenty-five thousand with a staff of five people;
• taxes, excises and other payments - seven hundred thousand rubles.

Total - one million seven hundred five thousand rubles a month.

Projected earnings

Now let's talk about pleasant things. Calculate the approximate income and payback period. The cost of one liter of dark beer is on average sixty-five rubles, light - fifty-five. The demand for the second is increased due to the softness of the drink and the price category. The average plant sells twenty-five thousand liters of light beer and fifteen thousand dark beer per month. It turns out that the monthly income from the brewery will be about two million three hundred and fifty thousand rubles. Thus, the net profit of the enterprise is six hundred forty-five thousand. The payback period in such circumstances is five to seven months.

Conclusions

Of course, things can't go smoothly in business. There are risk groups, the main of which are supply failures from abroad for various reasons. To prevent production stagnation, store raw materials for two to three months in advance in a storage room dedicated to various needs.

In this article wewe talked about how to open a brewery, whether this business is profitable for entrepreneurs and what difficulties may be encountered along the way. As a result, we conclude: a mini-brewery is a promising business that does not require sky-high investments.