Group of companies "Ochakovo". Brewery in Moscow: overview, products

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Beer and soft drinks are popular in Russia. According to statistics, an increasing number of Russians are choosing domestic brands. This is due not so much to the crisis as to the change in consumer priorities. Buyers are more interested in local companies and piece goods that meet domestic traditions. The Russian brand without foreign capital is Ochakovo, a producer of beer, soft drinks, low-alcohol cocktails and wines.

Ochakovo is a group of companies under a single brand

The Ochakovo Group of Companies is represented on the market by the following enterprises:

• breweries in Krasnodar, Moscow, Penza, Tyumen;
• agricultural land where raw materials are grown and processed for production needs;
• own vineyards and winemaking facilities;
• beverage production potential: 260 million deciliters per year.

From the beginning to the present day

"Ochakovo" (brewery), was launched in 1978, on the eve of the Olympics. The purpose of the enterprise was the production of drinks for athletes. The first drink bottled at the plant was Zhigulevskoye, Barley Ear, Stolichnoye beer. Since 1979, production facilities have been replenished with lines for bottling non-alcoholic carbonated drinks "Pepsi", "Fanta".

The enterprise passed into private hands during the formation of a market economy in Russia. Concern "Ochakovo", since its inception, has always been 100% domestic and during its existence has not sold a single share of the enterprise to foreign companies. In fact, this is the last bastion of Russian business in the beer and soft drinks market, since the entire segment has been bought out by foreign giants, and only a small share is occupied by private brewing companies.

Products

For all the time of its work, the Ochakovo group of companies has developed, introduced into production and produces the following list of products:

• vodka;
• wine;
• beer;
• low alcohol cocktails;
• juices;
• water;
• mead;
• kvass.

In total, the company's assortment includes seventy items of products that are produced by the Ochakovo brewery. Ochakovo is synonymous with quality and customer care. Only natural ingredients and raw materials are used in production, which is confirmed by certificates, laboratory tests andcompany philosophy.

Traditional soft drinks

Ochakovo (brewery) has become the leading producer of kvass brewed according to traditional Russian recipes. The secret of he althy homemade kvass is double fermentation. The own starter recipes created at the enterprise make it possible to produce a line of natural fermented drinks. The most popular throughout the territory of the Russian Federation is the dark kvass "Ochakovsky", made according to the classic recipe. This he althy drink occupies the lion's share of the consumer kvass market in Russia.

The product line of fermented drinks consists of 4 types of kvass and one type of mead under the common brand Ochakovo Brewery Ochakovo. The products are produced under separate trademarks:

• Kvass branded "Ochakovsky";
• kvass for children "Kvasenok";
• traditional kvass "Russian kvass";
• kvass white "Family Secret";
• mead "Mead M".

Beer

From the moment of creation to the present day, the main product of the enterprise is beer under the auspices of the Ochakovo brand (brewery). Moscow, since the summer of 1980, has been receiving at the enterprise not only traditional beer brands, but also beer with new tastes and characteristics. A total of 11 brands of beer are produced:

1. Zhigulevskoe. Welded according to classical technology.
2. "Zhigulevskoe special party". Beer created bytechnology corresponding to GOSTs of the USSR, not pasteurized.
3. "Barley ear". Beer with a classic recipe, restored by the factory's specialists.
4. Ochakovo, the company's signature beer. Available in the following assortment: "Ochakovo Original", "Ochakovo Classic", "Ochakovo Special". Natural additives give each brand of beer a special taste.
5. "Capital Double Gold". Premium class brand, the recipe of which was developed for distribution among the Soviet elite. Today, "deficit" is available to everyone.
6. "The Brewer's Secret". The beer recipe follows German traditions and beer production technologies.
7. "Tug". The novelty of production is a light beer, with a delicate aroma of hops and a pleasant aftertaste.
8. Altstein. Bremen beer recipe is simple: m alt, water, hops. But the ingredients are of the highest quality, which makes the beer taste good and easy to drink in good company.
9. Khalzan. Another novelty of the concern, which is designed for the general public. It has a bouquet of fresh aromas and a pleasant aftertaste.
10. "People's". An affordable drink with the characteristics of a quality beer. The low cost is achieved by the absence of advertising costs.
11. Radler. Beer drink, consisting of parts of beer lager and natural juice, is suitable for lovers of light beer with an original taste.

Low alcohol drinks and cocktails

Ochakovo brewery in Moscow offers a range of drinks based onnatural ingredients, without the addition of preservatives and with the preservation of the classic taste. The concern produces 5 types of cocktails, some have different tastes:

1. Gin Tonic, Gin Grapefruit;
2. "Sidor";
3. "Vodka-lemon", "Vodka-cranberry", "Vodka-currant";
4. "Mojito classic", "Mojito strawberry";
5. Street.

Soft drinks and juices

In order to spread the ideas of a he althy lifestyle, Ochakovo encourages fellow citizens to consume more natural juices and he althy non-alcoholic cocktails, as well as clean water. To do this, the concern's specialists produce bottled water, fruit and vegetable juices. Under the leadership of the Ochakovo brand (brewery), branded stores offer an assortment of five types of drinks, as well as two positions of natural juices:

1. Houdini juice, Juice-Tim. Offered in glass and PET packaging, the juices are made from fruits, vegetables or blends. The absence of preservatives, high nutritional characteristics, natural ingredients make them indispensable for baby food.
2. Vegetable pickle "The Secret of Hippocrates". Natural fermented product is useful in everyday life and will help after a stormy feast.
3. “The Mojito Cocktail is refreshing.” A non-alcoholic version of the popular cocktail, and the absence of alcohol makes it he althy and delicious.
4. Lemonade "Ah!": classic recipes for carbonated lemonades are presented in the assortment: "Tarragon Emerald","Cream Soda", "Sayan Secret", "Pear Orchard", "Extra Sitro". Adults will like this product as a childhood memory, and children will like delicious and he althy drinks.
5. Juice-Team, carbonated drink with natural juice. It has several flavors: Orange + Ginger, Orange + Mango, Orange + Carrot.
6. Water "Radiant" - from artesian sources of the foothills of the Caucasus. Perfectly balanced composition of natural water. Available in two versions: non-carbonated, carbonated.

Wine

The Ochakovo group of companies includes the Southern Wine Company, which grows grapes on its own plantations and produces wine from it. Ochakovo (brewery) offers quality wine lovers a range of dry and semi-sweet wines:

1. UVK dry wine: Muscat, Muscat Viorica, Saperavi, Chardonnay, Cabernet, Traminer.
2. UVK semi-sweet wine: Saperavi, Chardonnay, Cabernet, Muscat Viorica.

The main advantage of the Ochakovo group of companies is love for their work, concern for the he alth of the nation, the production of quality products and the desire to make the country prosperous.