How to advertise on the Internet and how should it be? What makes it bring huge profits to its owner?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Declaring your product or service to a millionth army of potential buyers using context is very convenient, as it saves time and minimizes costs. You can post a free ad on the Internet on one or more sites, and in a few minutes you will see a counter of the number of visitors who have shown interest. It would seem that the job is done, we calculate the profit. However, most often the result does not appear as quickly as we would like, and not in the volume as planned. Or another situation: we didn’t have time to refresh the page, and the first call from an interested person has already appeared on Skype. What affects performance?

It's not what's sold that's important, it's how it's done

Low response to a posted message about a product (service) is the result of effort. Yes, given the existing opportunities in the network, this procedure does not take much time. Nevertheless, even with minimal costs, you need to take into account some nuances, they are most often referred to as sales secrets. Before deciding how and how to advertise online, do the following:

• sell yourself first;
• then sell the manufacturer;
• suggest result.

No matter how strange it may sound, but in the end it is necessary to offer not a product (service), but a result, a solution to the situation. And you need to do this through the correct design and composition of the context.

The best marketing tool is yourself

Selling oneself begins from the moment when the user (seller) reads on the main page of the site how to place an ad on the Internet for free and fills out the registration form step by step. An important point is the entry of personal information and the number of contacts. It is rightly noted that those sellers who have a profile photo, completely filled out personal information and active contacts are more successful. Why? Because the profile, which was worked on during registration, evokes a feeling of confidence, indicates the seriousness of the owner's intentions.

After the information about the product (service) is broadcast, you need to make sure that the specified contacts are in operation 24 hours a day. If this is not possible, pleaseit right away. The purpose of this step is to become considerate towards others while not forgetting yourself. This approach on the part of the seller inspires confidence, which means it works for a positive result.

Give the customer what they want

The seller needs to think in advance about how to place an ad on the Internet from the perspective of the buyer. To do this, it is enough to answer the question for yourself: what would I like to see in the description, searching for what I need? Answer it when describing your product/service. What does it give? Guarantees. Netizens are afraid of being deceived. It is not enough to see the word “I guarantee”, it must be backed up with arguments.

The subject of sale, in addition to external data (photo), must necessarily have a description of how it solves a particular problem, how quickly, what is the level of quality. In three or four sentences, indicate the manufacturer, referring to the brand. If the brand is not well known, then it is worth adding a couple of sentences about the manufacturer's related products.

The quality of the services provided is confirmed by work experience at the enterprise, studies, personal developments. Before posting an ad on the Internet, make several scanned copies of education documents or employment records, attach written references from clients. Describe in detail everything that the offered service includes. This will work great for a quick result.

Reward is directly proportional to the effort put in

Another important point is the cost. A gross mistake is made by those who believe that if you place an ad for free via the Internet, then you can set the price that you like. The price, of course, is voluntary, and does not depend on the way information is presented. However, it must be reasonable. Situation: two offers with almost the same approach are presented for sale, the difference is only in cost. The buyer prefers the one with the higher price. What is this, a mistake? No. It’s just that in a more “expensive” version, it is briefly and clearly stated what it is made of, what is included in it and what benefit it represents for the buyer. Everyone loves the benefits of something! Give it to potential buyers and they won't keep you waiting.

When the seller is his own master online

Those who do not know how to place an ad on the Internet, or rather, do not want to spend time searching, registering, fulfilling the conditions of portal administrations, should think about creating a personal free page. It is created on Google or Yandex. Disk in the form of a regular document. After all the information about the product is placed, the document is saved. With the help of tools for working with a file, access is provided to all Internet users, and in a second, millions of people who are on these resources see a new document in their files.

In this way, you can change information an infinite number of times, create entire ad blocks with links to third-party resources and without them, add and edit images. Changing information is the right of the seller, but the quality must remain unchanged.