2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Personal selling has become the most popular way to promote a product, until recently there was no vacancy for an “account manager”, but now almost every company has more than a dozen direct “salespeople” on its staff. There is no advertising medium that is more effective than direct sales.
The personal sales manager is a representative of the company, and how competently he builds a dialogue affects the loy alty of the buyer to the product and the company itself. When selecting personnel for this position, it is necessary to take into account external data, literacy of speech and even the timbre of the voice. Good looking manager
convinces consumers and also positions the company's image.
Personal selling is an art that takes years to learn or are born with. Large companies are required to train their staff in negotiation, and also hold training seminars every six months.
This vacancy is in demand throughout the civilized world, becauseallows you to earn a percentage of the work done, usually the manager is paid interest on transactions, and the salary is a minimum amount. And, of course, companies are interested in the state of such employees.
Personal selling is based on well-established and long-established rules.
First you need to establish contact with the client. To do this, you can use a couple of informal phrases or introduce yourself and your company. The main thing for a manager is a smile, charm, confidence and friendliness. If from the first seconds the manager makes a positive impression, then the rest of the dialogue will be more effective.
The manager should strive to ensure that the client agrees with his opinion and
answered "Yes". This is a famous technique that is extremely successful. If the manager manages to establish himself as a competent specialist and create the impression that he is “on the same wavelength” with the client, then the transaction will be successful.
The third, but no less important point is the definition of customer needs. The more issues are discussed at the meeting, the easier it will be for the manager to understand the client, with an accurate definition of the client’s desire, the manager selects the most profitable and successful option for cooperation.
There are many rules, psychological tricks, marketing and ethical rules for building a successful conversation.
Personal selling introduces the buyer to the product, the terms of the purchase, the company. A person is able to tell and describe the advantages of the company as well as any advertising medium.
Personal selling also has a few downsides.
The manager can only work with a certain client, at a limited time. It cannot reach a wide audience.
Many consumers have a dislike for personal sales managers. Therefore, obviously, the client has a negative impression of the company.
It is impossible to control the work of a manager during a business meeting. Mistakes made when contacting a client can be fatal, and the impression of the brand will be spoiled forever.
Personal selling in marketing plays a significant role in the profitability of a business, it is worthwhile to carefully select staff, motivate and train them.
Recommended:
Declaration of 3 personal income tax when selling a car
Any car owner should know when and by whom a 3-personal income tax declaration is drawn up when selling a car. The article provides the rules for filling out and the deadlines for submitting this type of report. Lists the ways of compiling and submitting a document
Fast food: "delicious" business selling hot baked goods
In the life of a modern person, fast food is of great importance, because few people have the opportunity to eat regularly and fully. In this article, we will talk about what you need to open a hot baking point of sale - this investment option is suitable even for those who do not yet have entrepreneurial experience! Already interested? Then open up and read
Imported goods are an effective tool for a successful business
What is import? It is to import goods, works or services into the customs territory from abroad into the state without re-export
Sales Technique Sales Consultant. How to Increase Personal Selling to a Salesperson
After the employers realized that the sales of the organization and, as a result, its further work depend entirely on the level of qualification, the rapid growth of training programs for employees in terms of the professional sale of company products began. Moreover, training in sales techniques for personnel and other types of training can be held not only by sales agents, but also by simple consultants from sales offices, as well as managers of various projects and line managers
Cross-selling is an effective tool for making a profit
Cross-selling often generates high returns, so using this technique significantly increases the company's financial performance. Increased return on capital, liquidity of the organization, which significantly improves statistical indicators
