Crowdfunding platform. Crowdfunding platforms in Russia

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Crowdfunding has a large number of types and subspecies, which are described in various sources. A person who begins to be interested in this topic is faced with a chaos of materials and cannot form a general idea of the concept. This material will provide basic information about crowdfunding, which will allow you to consider its main types and analyze current development trends.

What is crowdfunding?

Crowdfunding is a mechanism for attracting funding aimed at supporting business, product implementation, holding events, etc. There are three models according to the type of remuneration for the sponsor:

• no-reward donation;
• Kickstarter model - receiving non-financial rewards;
• crowdinvesting is a financial reward.

Crowdfunding will avoid the participation of exchanges, funds and banks in the process of obtaining financing. This procedure has been significantly simplified and has become more democratic. Of particular importance is the personalsponsor interest.

What is a crowdfunding platform?

A crowdfunding platform is a platform used to host and promote relevant projects on the Internet. It is a specialized service for posting ideas. The platform provides legal and financial aspects. In addition, it will facilitate the interaction of participants and help in promotion.

Features of crowdfunding platforms

It is worth noting the three main roles of the participants on the site. They are the author of the project, curator and sponsor. The crowdfunding platform allows any organization that is interested in supporting the project to act as curators. It implies the provision of technical means, premises, equipment and sponsorship of an advertising campaign. From the side of the site, the authors are project managers.

Crowdfunding platforms include a project creation system. It contains data on the amount and time of the project, its description, the availability of remuneration, a presentation in video format, as well as information about the author and linking to a bank account. It is worth noting that various payment systems are integrated into the platform, which depends on the particular service.

Most resources have a social component. This means that you can enter the site using an account in a specific social network, and information about friends who are also registered on the site is automatically indicated. The user has the ability to followactivity of other members, as well as receive notifications about projects created or funded by them. The crowdfunding platform allows you to communicate with the author of the project you like.

First venues

The first European crowdfunding platform was created by the French and is called Ulule. It began its existence in 2010 and currently has about 5,000 successful projects. The main office of the company is located in Paris. There are also representations in Spain and Germany. In general, there are about two dozen crowdfunding platforms in France. Most of them are in the USA - more than thirty.

Some of the existing sites are thematic. For example, in the UK, you can use a platform that allows you to finance the performance of a horse in competitions. There is also crowdfunding for students looking for funds and grants to sponsor their university studies. Users can find crowdfunding platforms that only target the fashion or music industry.

Crowdfunding platforms in Russia

Today, 14 platforms are actively operating in Russia. Eight of them represent classic crowdfunding, five are charitable platforms and one is crowdinvesting. The first crowdfunding platform in Russia was founded in 2007 and was called Kroogi.

An example of such funding can bename the creation of the animation "Three Melodies" by Harry Bardin. The implementation of the project became possible thanks to the crowdfunding platform Planeta.ru.

The most popular Russian crowdfunding platforms: "Electronic charity box", "From the world on a string" and "Tugeza". It is worth noting that they do not finance large projects, which then gain popularity and income. This is due to the lack of interesting products and the reluctance to finance projects they do not understand.

In Russia, a crowdfunding platform will become popular only if it presents products at the production stage before sale. That is, it is more profitable for people to pay for a product that they can receive immediately after release. It should be noted that the My Teacher and Planeta.ru platforms are also promising. The last site is very popular, so you should pay special attention to it.

Planet crowdfunding platform

The planet crowdfunding platform was launched in 2011 as a test version. Financing of this type was tested on the "BI-2" group. Thus, they managed to collect about 1.2 million rubles, which were directed to the release of the Spirit album. This project was not a charity, but an advance payment for discs that participants received without intermediaries.

This crowdfunding platform allows you to exclude interaction between project authors and their audience. It also results in significant cost savings.and strength. Recently, there has been an increase in the number of users, as well as an increase in the scale of funding.

Crowdfunding platforms in Ukraine

Crowdfunding platforms in Ukraine, unlike other services, are aimed at supporting society and cultural processes. Since the state does not provide assistance in changing the cultural environment, the persons interested in this have taken up this matter on their own. The Great Idea social innovation platform was launched in 2009. Three years later, she launched the Spilnokosht crowdfunding platform on her website. Social change in this case is funded by caring people.

It is worth noting that the crowdfunding platform is a good service that allows you to implement a huge number of useful projects. In this way, support can be provided in the production of products, the improvement of the social situation and the introduction of innovative technologies.