Assortment is an integral part of trading. What it is?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Generally speaking, any assortment is a large number of goods gathered together. There are different signs by which they can be classified. For example, goods can be grouped by manufacturer, raw material, or purpose. Actually, there are several varieties for such groups: enlarged, expanded, mixed, combined, complex, simple, commercial and industrial assortment of the store.

Details of each group

If the goods are produced by a separate enterprise or a separate industry, then we are talking about an assortment of industrial type. It is trading, when just a certain set of goods is created that are sold with the help of one or another chain of stores. The totality of all trading enterprises that sell products is called such a trading network. Products of both foreign and domestic production can be part of a group such as a sales assortment - this is a common situation.

About the range and related policies

Assortment policy in any store -this is what goals and objectives are pursued by the management of the organization, engaged in the formation of such a component of the business as an assortment. This is quite an important part of the work of any trading organization. The main goal is usually the formation of a set of goods, which can be predictable or real.

Company strategy: about assortment

As a matter of fact, the range itself implies a different approach to issues related to its reduction or expansion. Here, a whole range of certain conditions that can develop in certain situations can play a role. But it is also possible to formulate general rules and requirements by conducting only a general analysis of both entire market segments and its individual areas.

Why is assortment policy so important?

Assortment policy is important for any company, especially in terms of marketing. This direction becomes especially relevant, given that competition in the modern market is constantly growing, and more and more stringent requirements are imposed on the quality of the product. We are talking not only about specialists, but also about the ordinary buyers themselves. Only the most competent person can win high positions in their field, realizing that the assortment is not just a set of products of one group.

Shops and their assortment in the modern world

At present, the very essence of the work, which is connected with the formation of the assortment in stores, is constantly becoming more complicated. Characteristicassortment of goods or products necessary for successful trading, the requirements for it are constantly updated and supplemented. Only the qualifications of employees of one or another point can determine the breadth and depth of the assortment. Employees must be aware of information that concerns not only the usual consumer demand for products, but also the possible source of goods, and the situation that is developing regarding prices.