2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Many retail store owners leave the price tags on goods without proper attention. And completely in vain. Let's list the most common mistakes made during their registration.
1. Product price tags are illegible
In small stores, they are attached under the goods, which are placed on racks located at a decent distance from the counter. Moreover, the name and cost of the goods are written in pen. You can see such a price tag only with inhuman abilities, or, in extreme cases, binoculars. A person, not seeing the price, tries to avoid making such a purchase and leaves the store with nothing. The sellers make the same mistake when printing information about the product on the printer, setting the ink saving mode. The letters are pale and not bright. Best for design is a program for creating price tags.
2. Poor indoor lighting.
Sometimes, going into a small store, you are faced with the fact that the price tags for goods are very poorly lit. It is simply impossible to read information about products of interest. You have to look at it very carefully, looking for the angle of inclination at which the price tag will not shine.
3. Separately hanging prices.
This is common in grocery stores. A price list is attached to the refrigerator, littered with all sorts of different goods. Of course, in principle, there is nothing wrong with this. It is more convenient for many to view the information on it than to look at the name of the product and the price of it under the misted glass. But! People are still accustomed to perceive the product visually. Therefore, it is not very convenient when you first have to choose products, and then stand and look for their cost for a long time. It would be much more efficient if the price tag would be attached to the product, and in addition would be duplicated on the list of items.
4. A jumble of price tags tacked to the side of the refrigerator.
This is a common mistake made in big and not so big supermarkets. Here is a refrigerator with goods neatly laid out in it. And everything is laid out, as it should be: neatly and in assortment. But the trouble with the price tags, at least grab your head! They are stuck on the wall of the refrigerator completely carelessly, chaotically, and even covering each other. And now tell me: what is it that the administrators of the trading floor are doing that they don’t see such an oversight? Do they really think that people will look at and disassemble something? In the best case, the customer will grab the first product they get their hands on, and in the worst case, they will leave without buying anything.
The design of price tags has its own basic requirements, and is not worth itneglect:
- written should be well and clearly visible to potential buyers.
- the price, like the name of the product, should be highlighted, but somewhat brighter.
- promotions, discounts and gifts perfectly attract attention and encourage purchase, so such price tags for goods should be different from the usual ones.
Tip: be sure to walk around the store and look at the price tags through the eyes of your future customers. Like? Then success awaits you!
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