Profession "image maker": description, pros and cons. Where to study as an image maker?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

The profession of "image maker" implies the ability to select an image and style. An image maker is a specialist who is able to see the inner world of a person, his character traits, strengths and weaknesses, identify habits and embody all this in clothes. Create a single unique image that is ideal for this particular person. An image is not just a bow matched to a particular event. Here, clothes should ideally fit into the lifestyle, help to be successful in everything. This is a concept that unites the inner and outer world of a person.

A bit of history

In fact, the profession of "stylist-image maker" appeared a long time ago. After all, presenting yourself correctly is a real art, and not all public figures know how to do it. But almost every public person has an adviser, and sometimes more than one, who makes recommendations about clothes, hairstyles and behavior in society.

In our country, the profession of "image maker" appeared relatively recently. Somewhere in the mid-nineties, such specialists beganengage to work with political figures. Since then, image stylists have become increasingly popular. Increasingly, the question is where to study for the profession of "stylist-image maker".

The social niche of image makers

Quality such as individuality is highly valued these days. All famous people try to be exclusive, not like others. Moreover, not only people of art, but also politicians and businessmen strive for this.

Creating a certain impression is necessary not only for public people. Someone wants to get a prestigious job, someone wants a lucrative contract, someone is trying to become a leader in a social movement. For all these people, the right image is important. Uniqueness and self-confidence are now quite expensive, so the profession of "image maker" is well paid.

What an image maker should be able to do

The image includes not only the right clothes. Therefore, a good specialist should understand hairdressing and make-up. His duties include keeping track of all fashion trends, understanding the intricacies of etiquette and speech culture.

A good image maker must have a great sense of taste. Moreover, a specialist in this field must feel the soul subtly, and these are already the skills of a psychologist.

To all this, you need to know imageology perfectly. This is the name of the most complex science, which describes how to correctly create images and styles. Contrary to popular belief, this isresponsible work. Indeed, the career growth and success of a person, and sometimes even personal life, often depend on the image maker.

Where to go to study

Now many want to get the profession of "image maker". Where to study:

• Image maker courses.
• Additional profession in universities of culture.
• Additional speci alty in universities of international relations.
• Additional speci alty in management universities.

Legalization of the profession

It is worth noting that the profession of "image maker" is currently illegal in our country. And all because it has not yet been entered into the unified state register.

Relate to this speci alty very differently. Someone on any issue runs for a consultation with a personal image maker, and someone considers it a waste of time.

Profession details

If you translate the word image from English, then literally it will turn out - an image, a picture. Then we turn to the explanatory dictionary - image - appearance or appearance. That is, imageology will only teach you how to create appearance. Beautifully combine hair, dress, manicure and shoes.

What exactly does the profession of "image maker" include? It is clear that creating an image is the goal of any specialist. But what is an image? If you believe the explanatory dictionary, then the image maker creates a harmonious external picture. Finds the perfect combination between hair, costume, accessories. The result is a solid image that is combined with social status.a person, with his lifestyle, character traits and habits.

If Russia had already carried out the standardization of this speci alty, then, most likely, the services of an image maker would include consultations on clothes, hair, makeup, manicure, accessories, jewelry, shoes, fragrances and decorative elements.

If a specialist has some other skills, for example, knowledge of etiquette, then this may be an additional specialization. That is, this service can go for a fee, or by agreement. This image maker can not only create an external image, but also advise on etiquette.

There are pluses and minuses in the image maker profession. Publicity is a plus. High-class specialists of this profession are always in sight. Communication with interesting people, constant expansion of horizons. But the disadvantages include constant stress. After all, there are no guarantees in this profession. Until the last moment, the image maker does not know for sure whether the image fits the client, or he feels uncomfortable.

Interest in speci alty

The most paradoxical thing is that in the recently published rating of the most promising professions, according to readers, the image maker occupies one of the leading positions.

In general, interest in the image-maker profession is growing every year. This is due to the fact that people began to pay more and more attention to their appearance. Attractive appearance is needed both for employment and for successful business, and of course, in personallife the right image plays an important role. People do not want to grow old, but it would be more correct to say that everyone strives to look good even in old age. Many have new opportunities that were not available either under the USSR or in the nineties.

Now a new society is being formed. Now such qualities as self-sufficiency, intelligence, intelligence are valued. People are trying to develop more intellectually, spiritually, and professionally.

Thanks to this, new professions began to appear. They began to draw some attention to themselves. The speci alties of the “human-to-human” sphere became especially interesting. After all, if you remember, before there were only hairdressers, then makeup artists appeared. Soon such professions as stylist, PR manager, designer became known. The image maker has now become one with them.

Professional view of the speci alty

G. G. Pocheptsov has a Doctorate in Philology and is the President of the Ukrainian Association of Public Relations. He is also a professor at the National Kyiv University of International Relations.

Pocheptsov considers the profession of "image maker" very important. He proves the influence of the image of some figures on the course of history. He believes that very often it seems to a person that he is perfect, but, alas, this is far from always the case. In the UK, at one point the Communications Director for the Conservative Party wasBrendan Bruce. It is he who can be called one of the first professional image makers. Since it was he who made his party members look “decent”. The Frenchman Jacques Seguela also persuaded mission members to wear a certain type of clothing.

Images and rumors have been used by wise rulers in political games since ancient times. After all, we know about the rulers of ancient times precisely in the image that has been transmitted to us since those times. Many great people were not at all what they are now described to us. Even then, many subjects were fooled by the image of their ruler. In fact, nothing has changed to this day. As before, presidents fool their voters with ghostly images.

Even when a person looks perfect, but does not feel one hundred percent in such an image, he involuntarily conveys his insecurity to others, and his image in their eyes becomes worse.

And the reverse example. Yeltsin, in his post, did things that many could not even dream of, but thanks to his image of a typical Russian, he only evoked sympathy from the majority.

For V. M. Shepel, the image-maker profession is one of the most important. In his opinion, an image maker is a personality sculptor.