2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Discounts street vendors began to provide almost immediately after the invention of money. The first coins were minted in the 7th century BC. e. At the end of the 18th century, signs began to appear on the windows of American and European stores informing customers about profitable promotions. In Soviet times, prices for many goods were fixed. In Russia, the discount began to be actively used again in the 80s of the last century.
Exact calculation
Discounts are an effective marketing tool. They are increasingly used by companies to attract new and regular customers. An experienced marketer knows how to calculate the discount to get a benefit. Well-known companies constantly use discounts in loy alty programs. To understand how to calculate the discount, you need to have certain knowledge.
The best option is to invite a professional marketer. For calculations, a special formula and algorithm are used. The basis is the initial price and the profit that the company plans to receive. The discount should not lead to a reduction in profits. It is necessary to correctly calculate the time period of the discount. It is better to provide it for related product categories. AlsoCompetitive prices must be taken into account. Keeping sales statistics in each category of goods will help determine the effectiveness of the discount. It allows you to adjust discounts in time.
What are the discounts
Types of discounts in stores:
- dealerships - they are provided to intermediaries for purchase volumes;
- quantitative - they are provided for the purchase of several products;
- bonus - they are provided for the purchase of a specific product;
- cumulative - they are provided to regular customers;
- preferential - they are provided to certain categories of people;
- seasonal - provide for goods in the absence of seasonal demand;
- holiday - provided in honor of the holidays.
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