The chain of stores "Magnit": the history of the founding of the company and the opening of the first store
The chain of stores "Magnit": the history of the founding of the company and the opening of the first store

Video: The chain of stores "Magnit": the history of the founding of the company and the opening of the first store

Video: The chain of stores
Video: Why don't they eat wild rabbits in Australia? They have millions of them! The reason is surprising… 2024, November
Anonim

The history of the creation of Tander JSC, the largest of the Magnit food retailers, is instructive and interesting. It is one of the most visited and prosperous stores in Russia, surpassing chains such as Pyaterochka, Perekrestok, and Karusel in popularity.

A little about the founder of the company

The company, widely known in the Russian Federation, is the property of Sergey Galitsky, the founder and current chairman of this supermarket chain. It was with this man that the history of Magnit began.

Sergey Galitsky - founder of the company
Sergey Galitsky - founder of the company

Born on August 14, 1967 in the Krasnodar Territory, Sergei Galitsky was seriously fond of chess. As a result, he received the title of champion of the city of Sochi. After the army, in 1987, he entered the University of Kuban at the Faculty of Economics for planning the national economy. Today, Sergey's fortune is equal to a billion dollars, but once he even worked as a loader, later as a clerk, moving to the position of deputy manager in the Krasnodar bank.

Sergey's long-standing hobby helped out more than once, because it was chess that developed logical thinking and abilities inmathematics, without which it is simply impossible to do anything in business.

History of the creation of "Magnet"

Founded in 1995, the Tander company, headed by Sergei Galitsky, was obtained by dividing the TransAsia company, created by former classmates. The latter company was engaged in the supply of chemical products and cosmetics from the world famous brands Johnson & Johnson and Avon.

Hypermarket opening
Hypermarket opening

In 1998, the first grocery store opened, followed by the opening of other retail outlets in small towns, which ensured that there was no competition from large supermarkets. The area of shops reached 400 squares, but over time, having united with other trading enterprises, it grew into a trading network. Sergei Galitsky called his outlets shops with low prices "near the house".

10 years of development in the history of Magnit were not in vain. Therefore, today the trading network with a turnover of 1.5 billion has bypassed its largest competitor, Pyaterochka. The owner of the company with a fortune of 460 million topped the list of the richest and most influential people in the world according to Forbes.

The situation inside the store
The situation inside the store

The number of stores by the end of 2006 reached 1900, and in 2010 there were already more than 4 thousand. The first-ever hypermarket "Magnit" was opened in 2007, but today there are already 50 of them throughout Russia, where about 100,000 employees work.

Retail chain

If we consider individual indicators of network performance, thenIt should be noted that over the two decades of the history of Magnit, Tander has become a leader among food retailers in the Russian Federation. Today it has 10,700 markets, 237 hypermarkets, 189 family stores and 3,100 cosmetic stores in more than 2,500 cities of the Russian Federation.

The smooth operation of goods transportation unites 35 distribution centers and send goods to customers.

The distribution network works efficiently, taking into account the specifics of goods, shelf life and implementation. Deliveries are carried out on time, since the company has its own fleet of vehicles with 6,000 units of equipment necessary for the delivery of goods. In addition, so far the number of jobs is only increasing. Therefore, the right of Magnit to call itself the largest employer in Russia is fully justified. The company is also considered the "Most Attractive Employer" based on research conducted by the independent portal Superjob.

Company's own car park
Company's own car park

However, infinite growth is impossible, so a decline in Magnit's growth rate is quite predictable. For example, in 2011 it was 42.13%, and in 2016 it was already 13.07%. At the moment, the company's shares are sold on the MICEX stock exchange at a price of 9280 rubles per share. At the same time, experts predict that a new decline, which will be the largest in the history of the Magnit network, is expected next year.

Awards and recognition

The results of the stock exchange in London showed that at the end of 2012 the company's value exceeded 21 billion in dollar terms. For 15years of history of the Magnit chain of stores, it overtook all competitors and topped the list of the best retail stores in Russia.

In 2014, the chain outranked the most expensive retail brands in Europe. Forbes claims that in 2016, the company won the title of innovative enterprise, entering the top 100 innovative companies. RBC put her in eighth place in the Top 500 rating.

Work in Magnit
Work in Magnit

Today the company is one of the five most expensive brands in Russia. With a market capitalization of up to $19 billion in working capital, it is ranked 18th on Brand Finance's list of the most influential and respected companies of the past year.

Sergey always believed that one should go to work with pleasure. Only in this case, a person gives all his best and receives, accordingly, the best profit from the business. You always need to look for what you have the ability and desire for. So, at an open meeting in Skolkovo, the merits of Galitsky were announced, of which the nomination "Person of the Year - 2017", "Hero of Labor of the Kuban", the title "Businessman of the Year" awarded to him in 2011 and, of course, a nominal watch from the president countries for their contribution to the economic development of the country in 2006.

Quality control

The indisputability of maintaining product quality at the proper level involved a number of complex works. The continuity of the process at any of its stages, whether it is the choice of a manufacturer or the sale of goods, requires a thorough quality check.products.

Vegetables and fruits
Vegetables and fruits

Quality also implies customer service at the proper level. Therefore, the service must be at its best, creating comfortable conditions for the purchase of goods.

The principle of the control system implies legality, customer orientation and prevention of hazardous products from the store shelves.

The latter involves several organizational issues, following which it is easy to track down a low-quality product.

Storage and transport system

Own well-established transportation system, industrial park, distribution centers allow us to maintain product quality at a certain level. This prevents bad goods from getting on supermarket shelves.

Audit of companies supplying products

Throughout the history of Magnit, employees of the company have learned to assess the risks from the supply of low-grade goods, namely, to check warehouses and production facilities for the fact of compliance with sanitary rules and regulations, in accordance with the law. If necessary, rules and requirements are developed together with the supplier in order to avoid the slightest risk.

Product research in laboratories

Since the beginning of Magnit's history, the company has maintained partnerships with leading institutes accredited for testing. Products are checked for compliance with the declared quality and requirements in the legislation.

Tasting examination

Tasting is the most importantpart of the check. It allows you to track the slightest changes in the taste characteristics of products.

Hot line

This is a great opportunity to get feedback from the consumer, and subsequently improve the service and product quality. Dissatisfaction on the part of the consumer is subjected to a balanced analysis and, if it is really justified, then the product may completely disappear from store shelves.

Products of own production

Throughout its history, the Magnit store has supported the development of its own trade brand when selling a particular product, the so-called private labels. Often such a product is ready-made food, which is produced right there, in the kitchens of the store itself. Storage or transportation of such products is excluded.

sausage department
sausage department

The following measures are aimed at meeting the food safety and quality standards required by law:

  • use new modern equipment;
  • manufacturing technique is aged;
  • only quality raw materials are used;
  • the level of professionalism of employees is increasing;
  • control is exercised at any production stage and during the sale of goods.

No product prepared in the supermarket kitchens will appear in the culinary department before it passes internal control. A certain procedure for conducting inspections within the enterprise has been approved in order to assess the degree of compliance with sanitation and hygiene where such production takes place. In this case, it's an expert.internal audit plus connection of video cameras.

In closing

It is worth saying that over its long and successful history, Magnit has managed to gain absolute leadership among the major grocery chains in Russia. And all this happened thanks to the excellent managerial characteristics of the founder of the company, Sergei Galitsky. Today, he continues to improve the work of his offspring, making thousands of people and millions of consumers all over Russia happy owners of a good job, who have access to high-quality and fresh products every day.

Recommended: