2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
In addition to the traditional meaning of a particular profession, there is always an individual definition for each company. This applies to any position and speci alty, and especially those related to intellectual work.
If we talk about the position of "advertising specialist", then it can be interpreted in different ways. The responsibilities that it will include will largely depend on the breadth of understanding of advertising by company management.
Advertising and working with intermediaries
In the countries of the post-Soviet space, advertising is often not perceived as a serious direction. Of course, it is not included in the marketing part, and for this reason, the advertising specialist is only a link between the advertising service contractors and the company's management. Often, his responsibilities include processing timely orders for the manufacture of branded souvenirs or gift products, maintaining related documentation, and advertising in the media.
Formation of the marketing department
When the companyis faced with a high level of competition, then it begins to understand that there is a need to develop advertising strategies, conduct special studies and more targeted activities. In this case, a marketing department is formed, which includes no more than 15 employees. A marketing specialist performs desk and field research, and establishes public relations. But many professional aspects of marketing are handled through intermediaries in order to minimize the staff of the department. The choice of companies that will be engaged in promotion on the network or the creation of television advertising, mainly depends on the financial capabilities of the company. The priority is not on the quality of performance, but on the optimal ratio of price and professionalism.
Marketing Department
Companies that reach a certain level of maturity and understand the importance of marketing in their activities, create a specialized structural unit. Such a department may include a huge number of employees with a variety of professions. In advertising, they emphasize corporate identity, professionalism and compliance with the preferences of the target audience. In this case, the advertising specialist can be involved both in the full range of marketing activities, and in their specific area. Intermediaries are used only to place an advertising message or for parallel work in order to increase the speed of its execution.
"Advertiser" is veryin demand profession in our time. Today, in the age of high technology and opportunities, it is becoming increasingly difficult for companies to compete solely on the basis of product quality. good materials and equipment are available to all. Therefore, the main struggle takes place for the consumer, psychological methods and principles are applied. All this obliges people working in marketing to constantly develop and improve their skills and abilities.
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