Pool business plan: drawing up, calculations

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Every year more and more people begin to lead a he althy lifestyle. There are only more and more fitness clubs in Russia, and all of them are popular. The same applies to recreational complexes, swimming pools. In the latter area, competition is unlikely to be great. This means that it will not be difficult to develop a client base.

Select location

In any example of a pool construction business plan, it is indicated: you need to carefully choose the location of the institution. It is important that it is located in crowded places. The younger generation is more committed to maintaining excellent physical shape than the older one. It is necessary to choose a place so that it is accessible to public transport. As a result, attendance will be higher. It is best to choose a place in such a way as to organize car parking nearby.

Documentation

The business plan for building a swimming pool always starts with a paragraph about the registration procedure. Documents are drawn up before construction begins. After all, in order to getall the required permits, you will have to spend a lot of time. So, you will need to get approval from the Urban Development Committee. It is this authority that gives permission for the construction of the facility. You also need to conclude an agreement for the conduct of heat, light, water. The best solution would be to entrust this stage to professional lawyers. They will investigate tax relief.

Equipment

After that, the children's pool business plan with calculations includes a clause about the purchase of all necessary equipment. It will be necessary to equip the building in such a way that it meets the sanitary standard. So, the pool should have: paths, lighting, water heating equipment, filtration. You will need starter tables.

Each building of this type has showers, changing rooms, toilets, waiting areas. The latter is especially true when considering a children's pool business plan. Customers bringing their children will have to wait somewhere for them. It is important that this process is accompanied by comfort. Thanks to this point, additional services can bring more profit. So, the cafe opened in the building will be a great place to wait.

As for locker rooms, they should be equipped with separate lockers, locked with a key. They must ensure the safety of things left by visitors. For this reason, it is important to take care in advance that the system is of high quality. At the entrance you need to hang the rules of the visit so that everyone familiarizes themselves with them before entering the pool for the first time.

BFor this example swimming pool business plan, a 25 meter long bowl will be considered. There will be several tracks on it. But the size of the pool itself can be any, it is better to take into account what kind of flow of visitors will be here.

Services

The most important services here will be directly swimming, coaching participation. But it will be possible to swim without a coach. Customers can visit the institution one-time or by purchasing a subscription. When scheduling, it is necessary to take into account that it will be the children who will come the most.

It is worth considering the business plan for a children's pool for babies. After all, accustoming a person to swimming from an early age is a popular trend. At the same time, it should be borne in mind that it is best to provide such services in a kindergarten, placing the pool in the immediate vicinity of the facility. To do this, you will need to conclude an agreement with the leadership of the children's institution.

In the future, developing a baby pool according to a business plan from scratch, it will be necessary to include additional services in the range of services. Family programs under the guidance of a trainer are suitable. It is worth holding water aerobics classes here, open a solarium, a massage room, and a sauna. It will be useful to open a cafe here. As a rule, after swimming, a person is hungry, and many will be happy to have a snack in a cafe or drink coffee. These services require an additional license.

In addition, you need to take into account that before the opening of the pool, you will need to obtain permission from the fire services and SES.

Requirement forprovide clients with a certificate of the absence of contagious diseases. In some establishments, it is possible to take tests right at the pool.

Staff

The next important step in opening a pool, according to the business plan, is to attract employees. Who will be needed first? We need an administrator, it is better if there are several of them, a manager, an accountant, technical staff, a cloakroom attendant, a cleaner, a swimming coach, a nurse. The number of employees will directly depend on the size of the complex, the number of visitors.

Financial spending

This pool business plan will include all financial expenses. The construction of such an object is an expensive task. It is better to find existing pools and buy them out than to build from scratch.

If a private institution is planned, it is necessary to take into account the level of demand for it in a particular locality. In cities and megacities, the general figure is indicated in the business plan of the pool - approximately 160,000,000 rubles. And if the settlement is small, the costs will be 5,500,000 rubles.

If the pool is planned to be medium in size, the swimming bowl will be 25 meters long. In this case, there will be only three tracks. The costs will be about 2,500,000 rubles. Filtration and heating equipment is already included in the price. The construction of the building with repairs will cost 15,000,000 rubles. For lighting, paths and cladding, you will need 900,000 rubles.

Monthly expense

When drawing up a pool business plan inmust include the cost of maintaining the facility. Approximately 500,000 will need to be spent on marketing. It will take about 3,000,000 rubles to pay for utilities. You will also need to pay taxes, but the amount of spending on this item will depend on how profitable the institution will be.

Profitability directly depends on the number of attracted visitors, on the process of forming a permanent customer base. For a one-time visit, a fee of 300 rubles will be charged, but when buying a subscription, each entry will cost 150-200 rubles.

In general, construction will last about two years. According to general statistics, the monthly profitability of the pool is more than 4,000,000 rubles. The project pays off in three to four years.

Additional ways to earn money

Profit will increase the opening at the sauna complex. It is also possible to supplement the range of services in many areas - it all depends on the imagination of the entrepreneur. Today, a he althy lifestyle is popular, and there are more and more fans in almost all areas related to this area.

Additional income will bring the opening of the sports section. A coach will need to be involved here, classes will be focused on schoolchildren. This will provide an additional influx of customers.

More information

When planning to open such an institution, it is better to give preference to registering it as an LLC. It's all about revenue and scale. It will take approximately8 months. In the early stages of the operation of the pool, it will be necessary to attract about 16 employees.

Of these, two technicians, two swimming coaches, aqua aerobics coaches, two administrators, four cleaners, two cloakroom attendants, one accountant, one manager. The wage fund for them must be at least 560,000 rubles if the pool is opened in the city. Advertising for such establishments is most effectively carried out on the principle of word of mouth.

But basic "procedures" will also be needed. You will need to purchase a sign, which will cost 100,000 rubles, an advertising banner in the city will cost 50,000 rubles. Advertising on the radio will cost 20,000 rubles. In the first week after opening, it is best to actively attract visitors. To do this, it is worth organizing actions. For example, classes may be sold at a 50% discount. It is best to attract animators for children, to conduct master classes. Expenses for this day will be approximately 200,000 rubles.

Thus, in total, about 400,000 rubles will be spent on advertising. Businessmen recommend allocating at least 500,000 rubles for unforeseen expenses when opening a pool.

According to statistics, approximately 20% of pool visitors are children under 7 years old. Children aged 7-12 years make up 30% of the entire target audience, and adolescents - 25%. All other percentages are in older categories.

It is for this reason that it is recommended to offer classes to schools located nearby. It is worth taking care to provide discounts for schoolchildren.age, sell season tickets for a month, three months, six months, a year.

With a monthly revenue of 5,800,000 rubles, the net profit will be 800,000 rubles. Profitability is 15%. Thus, the pool is a fairly large-scale business. To open it, you will need to invest a lot of money and your time. At the same time, the opening of he alth-improving complexes in the Russian territory is carried out on the basis of benefits in almost all subjects of the Russian Federation. If an entrepreneur has a lot of patience, he will apply for grants. They can cover up to 70% of the initial financial investments. For this reason, it's worth getting them anyway.