How to attract clients to a beauty salon: a practical guide

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

How to attract customers? Not only novice entrepreneurs are scratching their heads over this issue, but also business representatives who have already tasted big profits. For example, beauty salons. How many of them are in each provincial city, and what can we say about megacities? How not to get lost in the crowd, how to present yourself correctly, how to attract new clients to the beauty salon and keep them, and how to succeed in this difficult business area? Let's try to figure it out together.

Location

Before you open a beauty salon, you need to evaluate the pros and cons of its future location. First of all, pay attention to the following conditions:

• district;
• transport accessibility;
• livability;
• lack of competitors nearby.

When it comes to choosing a district, it is not its prestige that is implied, but, first of all, the need of the people living in it to open this type of institution. There must be real plansattract customers to the beauty salon. For example, a residential area of the city may be a better place than an elite suburban village. Why? Very simple. A girl living in a residential area will not want to spend half her day off on the road to a beauty salon operating in the city center, and she will definitely look into the one located nearby (and if she likes it, she will bring her friends next time). Residents of an elite suburban village, of course, can visit a beauty salon located right next to their territory, but, as practice shows, they do this only in emergency cases (broken nail), and even then not always. More often they visit the largest and most fashionable salons, and if necessary, they call a specialist at home.

The ability to get to the hairdresser is an important condition. There must be a parking lot nearby where customers can leave their cars, and those who do not have personal transport will not have to spend a lot of time on the road from the stop. The well-being of the surrounding area is also important for those who are interested in how to attract clients to a beauty salon, but this probably does not need to be explained. It is much more pleasant to watch a beautiful view through the window, and not a dump. If suddenly circumstances change for some reason, for example, the view from the window to the park will be replaced by a construction site, you can use such photocurtains that are now popular.

The last point is clear, and it applies primarily to beginners. If the beauty salon has regular customers, and you just open another branch in the neighboring area, then it is quite possible that you are notyou will need to think about how to attract customers to the beauty salon, and competitors.

Conducting advertising campaigns and promotions

No matter how great the establishment is, it needs advertising. You can order a TV spot or an article in the media, but this is not a cheap pleasure that does not guarantee a sudden influx of customers. Before you conduct an advertising campaign, you need to realistically assess your own financial capabilities. Not always expensive projects bring profit. For example, a promotion can attract ten times more customers than a TV ad. For example, such a variant of the action. "Family Weekend" Adult haircut X rubles, children's - as a gift. If you promise a mother to keep her child busy for the time she spends on haircuts, styling and other procedures (at full cost), then this can be a decisive factor for her when choosing a salon.

Own website

The Internet is the engine of progress. Creating your own website, which will not only constantly update data on the services provided and their cost, but also interesting articles on the topic of beauty, photos of finished works, information about promotions and discounts, will help attract additional customers. It is not necessary to create your own website, you can open a group on a social network, but those who are thinking about how to attract clients to a beauty salon should know that their own website looks much more effective than a page on social networks.

Referralsystem and system of cumulative discounts

The best incentive for visitors is the opportunity to save money without losing the quality of the service itself. Not a single person will refuse a pleasant discount, and if we are talking about additional bonuses, then this is even several times more pleasant. A proven way to attract new customers is the referral system. The one who brings new customers with him becomes an interested person, since the discount will depend on the amount the referral ordered the service for.

Creating a customer database

A visitor database is a powerful tool for retaining visitors. Using the opportunities provided by modern technologies, you can regularly remind customers about yourself. The main thing is that it should be unobtrusive and competent. Regularly receiving the same type of messages, the client simply refuses to receive mailings. You can influence the client with a message like “Dear (client’s name), we are in a hurry to please you! You are on the list of those who, by contacting our salon this week, will take part in the drawing of five tickets for the premiere of the film "The Martian", or "Action in the beauty salon …" or "Everyone who visited our salon over the weekend will take part in drawing of prizes from the company "Oriflame". And no one can resist this one for sure: “On the eve of your birthday, you get a 50% discount on all services of our beauty salon.”

Gifts to customers

Love your customers and pamper them.“For every fifth client who contacts us during the day, a face mask is absolutely free” - a trifle, but nice. On the day when the salon turns a month, six months, a year, reward your visitors, celebrate with them. And be sure to cover such events on social networks and on your website. This is the best advertisement.

Affiliate programs

An excellent and quite effective method is affiliate programs in business aimed at attracting additional customers. It is not necessary for partners to be from the same industry. For example, the action "Get your hair done in the salon and get a coupon for a discount of up to 50% in a restaurant." Great option, right? And most importantly, it will suit not only those who are interested in how to attract more customers to a beauty salon, but also partners in other industries. Mutually beneficial cooperation is the way to success for both sides.

Interior of a beauty salon. How to attract customers

Interior design is of great importance in attracting and retaining customers in a beauty salon. There are general principles, but basically you need to start from the preferences of the target group, which the salon will be focused on. If people under the age of 35 will visit it, do not be afraid of experiments. Bright colors, extraordinary layout solutions and popular styles will perfectly complement the mini-bar with fresh juices or low-alcohol drinks. It is also possible to create common service areas. Often clients of this age group come in groups, so it doesn’t hurt to provide them with communicationduring procedures.

If the beauty salon is designed for an older audience, the style should be chosen more calm and restrained. Bright photos of models with incredible hairstyles and make-up would be out of place here, and the mini-bar can be replaced by a seating area and serving coffee and cakes. It is also worth considering the theory of how to attract clients to a beauty salon using Feng Shui.

This is interesting

According to this theory, every business has its own color. For example, a design made in shades of red and steel will look very stylish, but this combination is absolutely not suitable for a beauty salon. On a subconscious level, a person who has been served at the highest level in such a salon will still not want to come back here. Feng Shui experts recommend starting planning still at the stage of designing a room and planning zones, but even if the salon has already been decorated and even has been working for a long time, you can correct the situation and thereby increase the flow of customers.

For those who believe in magic

There is another option how to attract clients to a beauty salon. Conspiracies and special rites can help with this. Many hang a bell at the entrance to the room, but they don’t know that a few words a day, and it will turn from an ordinary decoration into a tool to increase the attendance of a beauty salon. To do this, you need to wait for the new moon and late at night, looking at the moon, rubbell, saying: "Fly ringing all over the planet, both adults and children will come to me." The next day, hang the bell so that it rings every time the door is opened, but at the same time it is necessarily reflected in the mirror. If everything is done correctly, it will double the flow of customers and once and for all solve the problem of how to attract customers to a beauty salon. Magic, of course, will not help solve all problems, but it will provide support in business.

Top service

Each of the above methods will help to attract customers. But here you can keep them only by providing quality services and high service. No matter what gifts the girl is promised, she will not even go for free to the place where her hair was ruined or her skin was damaged during a manicure. And most importantly, negative information spreads among potential customers much faster than positive information. Such is the harsh law of business.

The conclusion is this: only those who love their work and clients, strive for development and constantly learn, and also do not forget about using marketing tools to attract new visitors and expand their customer base will succeed. It is necessary to use all available opportunities, attend seminars, study the experience of successful businessmen (for example, the book by S. Petrova "How to attract clients to a beauty salon. A practical guide"), develop not only in the field of your business, but also in other industries.