2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
Each of us often has to go to the store for groceries, clothes and other goods. It is also common for a person to visit a hairdresser, a fitness club, a cafe, or use the services of a travel agency. Therefore, each of us is part of the market relationship.
What is the consumer market
This is a set of relationships that arise between buyers and sellers of various goods, services, works. People buy various goods for personal consumption. The main goal of the consumer market is to satisfy the needs and service of the user.
Consumer Market Classifications
Markets can be classified according to different criteria.
There is a classification according to the object that is offered to the consumer:
- consumer services market;
- consumer goods market.
The latter can be divided into food and non-food markets.
The food market is quite wide, as producers andtrade offer more and more new food products. This segment is subdivided into types in accordance with different types of food products. It is possible to single out such main types as the market for meat and fish, dairy, bakery, confectionery products, the market for cereals and pasta, etc.
Naturally, the non-food market is much larger. This is due to the wide variety of these products. The main types of non-food markets are furniture, clothing and footwear, cars, household and computer equipment, dishes, carpets, plastic products, medicines, automotive fuel and much more.
The market for consumer services can be classified according to their type:
- medical;
- insurance;
- hairdressing, manicure;
- fitness, sport;
- baths, saunas;
- help to find something like rented accommodation, work, etc.
But the most important thing for every person is the division of the consumer market on a territorial basis. For example, market:
- g. Moscow;
- g. Stupino;
- g. Ivanovo;
- g. Obninsk, etc.
After all, much of what you can find at every turn in Moscow will not be so accessible for a resident of Stupino.
Market structure
The market structure of different regions may be different for certain reasons:
- presence of specific enterprises and organizations onthis territory;
- the level of solvency of the population of this region.
For example, in a large city there can be a beauty salon, a fitness club, a hypermarket, and a gas station on the same street. Whereas in a small district center there may be no beauty salon, no fitness club, no hypermarket. This is understandable, because who will visit them in a small town? These establishments are designed for people with a certain income level, and there are more such people in large cities.
And, perhaps, for the average consumer, this is the most important question, can he get everything he wants at his place of residence?
The infrastructure of the consumer market is a combination of all types of retail facilities, as well as facilities in the service sector.
What influences market changes
The development of the consumer market is reflected in the functioning of the sphere of trade and services. The growth of the population's income causes structural changes in the markets. This is mainly reflected in the shift in consumer demand from food to non-food products. They began to buy more construction products, phones, tablets, household appliances, shoes and clothes, furniture, jewelry, etc.
Networks of shopping facilities are expanding and developing in the following directions:
- Large retail outlets are opening. These are super- and hypermarkets. You can buy almost everything you need in them.
- Organization of convenience stores. They are opened on the first floors of apartment buildings, in empty buildings.
- Combination of trade and sphereservices. Shopping and entertainment centers open. It presents both trade and restaurants, cafes, cinemas, hotels, sports and entertainment facilities.
- Manufacturer's branded stores offer a range of related products, as well as a wide range of products from other manufacturers.
- Consumer lending is developing so that the buyer can buy high-value goods.
- The markets are being re-profiled into modern retail facilities. Conditions are being created so that agricultural producers can directly sell their products on the markets.
Government
In the Moscow Region, the Ministry of Consumer Market and Services is responsible for regulating the activities of trade, services and public catering. And also the scope of its control includes the provision of funeral services, the sale of alcohol, the sale of lotteries, wholesale trade, consumer services.
This governing body aims to increase the level of trade, promote he althy competition, saturate the market with goods, stabilize prices, etc.
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