Funny company names: an overview of the most interesting names, ideas and options

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

A name is as important to a company as a presentable appearance is to a successful businessman. It allows you to form the right impression about the new brand. There are a huge number of registered trademarks in every branch of business. An ordinary person can remember only a few names from one product category. Most names pass through his "internal filter" without being remembered.

Importance of the company name

Without a name it is impossible to register a new company. This is one of the most important components of the image of any modern company. A well-chosen company name can attract more customers. Good names in our country often become common nouns and are associated with a certain product (copier).

How to choose a name for a new company?

Choosing the perfect name for a new brand on your own is very difficult. It is much easier for new parents to choose a name for a newborn. After all, for this they need to sort out only a few dozen already existing names. Marketers deal with thousands of different options. At the same time, they need to chooseoriginal and unique name. Therefore, many companies change their name several times until they pick up the most successful one. Currently, there are special agencies for naming (the process of developing the name of a new brand). Novice businessmen do not spare funds for the services of specialists - namers. But do not overestimate the importance of the name of the company. This is just one of the many components of a successful business. You can choose the name for the company yourself using special Internet generators.

Basic rules

The choice of the name of the company is limited not only by the imagination of the namer. For the correct selection of a name for a company, it is necessary to take into account the rules of marketing. An enterprise can have several names at once. The full corporate name of the company is required. It must be written in Cyrillic. It is forbidden to use offensive and obscene words, names of foreign countries in the names. The words "Russia", "federal", the names of regions and their forms may not be used without special permission. All company names are recorded in Rosreestr. Therefore, each enterprise must have its own unique name. You can independently check the name for uniqueness using the Rospatent database and other Internet services.

Due to many restrictions, many firms use additional alternative names. The name of the company should reflect its field of activity. It is better to choose the original name, not consonant with other brands. The title should not be tied toa certain area. This may interfere with the distribution of products to other regions. The chosen words should evoke only positive emotions in the client. Do not use long and complex abbreviations. This method was used by the first computer manufacturing companies. After all, the names, consisting of several terms unfamiliar to the average buyer, did not say anything about the new product. Now this method is not very popular. The name of the company should be easy to read and remember for customers. It is better to stop using loud epithets in the name. The name should not be similar to the name of a large company.

Popular methods, their advantages and disadvantages

First, you need to make a list of beautiful company names in Russian. The most common way to create company names is to use the names of their owners. In this case, it is better not to use full names. Indeed, when selling a company, problems can arise. In addition, the success of the brand will depend entirely on the reputation of the owner. The converse is also true. In the USA, surnames are more often used for names, and in Russia - given names. You can also use any sonorous names.

Some businesses are named after pets. But such names are more suitable for companies whose activities are related to animals. If a company plans to enter the international market, then its name must be international. Indeed, in different countries the same word can have a different meaning. Advertising campaign for the Nova car in Spanish-speaking countriesfailed completely. It turned out that this word is translated from Spanish as "does not walk." Therefore, beautiful names of companies from the list are carefully checked.

Funny names

Some Russian companies, trying to show originality, overdo it with creativity. So there are funny company names. Examples: toy store "Y" LLC, sand supplier "LLC", travel agency "A Uyed", equipment installation company "Everything will be cool!" LLC. Funny company names LLC:

• "You never dreamed of" - wholesale food products.
• "Better cash" promotional activity.
• "Green-eyed taxi" - registered and flourishing in Ufa.
• "What People" - a construction company in Krasnodar.
• "Y" - a toy store for creativity.
• "Kill and burn" - Russian chain of discount bars KILLFISH.

The most ridiculous name of the company - "There is no chief accountant" - is registered in Moscow. LLC "Ooo" is a Moscow supplier of crushed stone and sand. AAA LLC is a cleaning company in Perm, a salon in Rostov, as well as a manufacturer of cords. "Rabbits Giants" - an advertising agency from Voronezh. Here are some examples of funny business names. Other businesses prefer to name the Feng Shui organization. The name must be short and end with a vowel.

Examples of original titles

Unusual names of firms and LLCs can be invented independently. In 1902, 5 entrepreneurs founded a new company in Minnesota. Forthey decided to choose an original name for their company. The most obvious option, the Minnesota Mining and Manufacturing Company has been reduced to three "M" (3M).

Unusual names of firms and companies are created in several ways. One of them is the use of simple words. Steve Jobs founded one of the first computer companies. He decided that the name of the new business should be simple and eye-catching at the same time. Jobs asked all his friends and acquaintances to help come up with a new name for his company. But the discussion dragged on for a long time. As a result, he settled on the first option - Apple ("Apple"). The name was associated with a fun, open company.

This naming method requires serious brand promotion to break the initial association. Its disadvantages include the impossibility of full brand protection. The name "Cola" cannot belong to any company.

Unusual names of top companies come up with creative people. In 1993, the famous Japanese producer DJ Tomoaki founded a clothing company. The company produced fashionable youth items. Tomoaki chose the unusual name A Bathing Ape (Bape) for the company. It translates as "Bathing Monkeys". At that time, Japanese sayings were popular among young people. One of them: "Bathing a monkey in warm water" became the basis for the name.

George Eastman in 1892 creatednew company. At the whim of the creator, the name of the company had to begin and end with the letter "K". After a long search for the name, the meaningless word "Kodak" was chosen, which sounds the same in all languages of the world.

Another example of a meaningless company name is Haagen-Dazs. In 1961, the first ice cream shop of that name opened in the Bronx. People of different nationalities lived in this city. Many of them did not understand the meaning of the English names.

The use of neologisms is very convenient. As names they are most often used by international firms. In this case, it depends only on the manufacturer what buyers will associate the new word with. This is both an advantage and a disadvantage of this method. It will require active promotion of the company. Sometimes the name of a new product subsequently becomes the name of the entire company.

In 1971, Blue Ribbon Sports was preparing to release a new collection of boots called "Checkmark". The new product needed a name. It was decided to draw a parallel with Greek mythology. For the name, they chose the name of the goddess of victory - Nike. The name turned out to be so successful that a few years later the entire company changed its name to Nike.

The Shwayder Trung Manufacturing Company made leather suitcases. In 1941, she released a new line in honor of the biblical hero Samson. In 1966 the company was renamed Samsonite. Largebuyers associated suitcases with heaviness. Accordingly, their owners were compared with Samson. Another example where a successful product name has become a new name for the company.

Google

The name of the Google companies comes from the word googol. This term refers to a number consisting of one followed by one hundred zeros. It was supposed to symbolize the infinity of information on the Internet. The domain name Googol.com has been taken. Therefore, it was decided to use the Google.com domain. This is the reason companies rarely use obvious names.

Alliteration

Memorable, funny names of firms and organizations are created with the help of alliteration. Rhyme, the repetition of certain words or syllables, makes it easier to pronounce and remember names.

Using compound words

This method allows you to create unique titles. They can combine the properties of neologisms and obvious names. Such words are usually easily translated into other languages. The disadvantages of this method include the fact that the name can be associated with only one group of goods. When expanding the range, this may cause certain difficulties.

Changing the spelling of words

Such names are quickly remembered. The disadvantages of this method include the fact that clients often confuse spelling. Because of this, companies lose part of the Internet traffic. The name should not evoke associations in the client that are not related to the activities of the company. Complex and long names, incomprehensible abbreviations also work against the brand.

Similar titles

Using slightly modified major brand names only has a short-term effect. In addition, it significantly affects the reputation of companies. A similar name of a foreign company can be used only if the company produces products only for the domestic market. You can also use a matching company name from another industry. Another way is to use a name that was registered more than 10 years ago, and this period has not been extended.