How to open a beauty salon from scratch: step by step instructions

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

The beauty business has specific features. The process of its organization requires compliance with a number of requirements. They are dictated not only by state regulatory authorities, but also by the desires of customers.

How to open a beauty salon from scratch: step by step instructions

It is generally accepted that the maintenance of a beauty salon is a whim of we althy ladies. If such stereotypes exist, then there are facts confirming them. But they have nothing to do with business. The beauty industry is a rather tough competitive environment, where, in addition to the desire to make money, knowledge in related areas of microeconomics is required.

Market Watch

When asking how to open a beauty salon so that it brings a stable income, you must first determine the type of future salon. Classification is carried out by types, types and classes of salons. The most common classification is the division into classes. There are three of them:

• economy;
• business;
• luxury.

Each of the types implies a certain type of service, respectively, the higher the class, themore material and technological investments are needed.

There is another kind of classification: open and closed salons. Open - ordinary beauty salons available to each client. Closed ones involve the provision of services to a specific group of people: employees of a particular company, members of clubs and business circles. The salon of the second type can be opened by a person entering this circle.

Now we should consider how to start a business, how to open a beauty salon from scratch.

Personnel issue

To provide services on a commercial basis, you first need to be a specialist. The specificity of the beauty industry lies in the fact that an experienced master over the years of work is gaining a solid list of regular customers. He also knows the industry from the inside and the answers to the question of how to open a beauty salon so that it is profitable. If this factor is absent, then there are two options: hire promoted specialists or invest substantial amounts in promotion in order to gain a client base.

In the future, regardless of the class of masters, it is necessary to introduce a system of continuous training. The beauty industry does not stand still. The market is constantly updated with new technologies, methods and means. Masters must be able to work with any kind of materials. At the planning stage, you need to determine the target audience.

Business plan

In order to purposefully go to the goal and meet the deadline, you need to draw up a realistic business plan for how to open a beauty salon. Based on the data obtained, it is possible to evaluate the profitability of the enterprise, the payback period of investments andperspective.

The business plan should answer the following questions:

• Salon location.
• Why was this location chosen? Are there other salons nearby? What objects are around? Can you count on impulse buying at this location?
• Premises: can be rented, bought ready-made or built on the site.
• Appearance of the salon: what will it look like and how much money do you need?
• Interior: what style should I decorate and how much does it cost?
• Organization of sewerage, if the room does not provide for this. The system of uninterrupted supply of hot and cold water must work.
• Types of services provided.
• The previous paragraph will help determine the number of cabinets, types of equipment for them.
• Purchasing inventory and materials: quantity and cost.
• Identification of brand partners in the beauty industry.
• Marketing strategy: choice of types of advertising, their cost.
• Cost of property registration and timing.
• Salary of staff: number of employees, salary, sources of salary formation, the amount needed to make a profit.
• Form of ownership: individual entrepreneur or legal entity, types of taxes, responsibility for accounting.

A detailed study of these points will give an answer to the question of how to open a beauty salon from scratch and make a profit.

Where to get masters?

Based on the picture of reality, there are three options here:

1. Findexperienced craftsmen.
2. Hire with no experience and wait until you reach professional level, risking the salon's image.
3. Unlearn yourself.

In any case, it will take several specialists. Universal masters are typical for simple hairdressing salons. And experts of a narrow speci alty should work in the salon.

This question also applies to the basic questions that need to be answered at the stage of thinking about how to open a business - a beauty salon.

What services are in demand?

The main areas of work of the beauty salon are reduced to the following types of services:

• Hair care: care masks, haircuts, styling, coloring, etc.
• Nail service: manicure, pedicure, nail extension, removal of coating residues; care masks for hands and feet, massage for hands and feet, etc.
• Day spa: hydrotherapy, thalassotherapy, balneotherapy.
• Skin care: botox, bio-reinforcement, brossage, non-injection botox, vaporization, liquid peeling, iontophoresis, darsonvalization, lymphatic drainage, mesotherapy, plasmolifting, microdermabrasion, fractional lifting, thermage, endermological massage.
• Beautician services are of two types: medical and aesthetic. A good specialist should be able to combine both areas: treatment of skin diseases, hardware, injection and other types of rejuvenation; cosmetic surgery, lip augmentation, blepharoplasty, eyebrow and eyelid tattoo, tattoo removal, etc.
• Massage. There are about 200 types of massage. Popular types are as follows: relaxing, anti-cellulite, massageindividual parts of the body, cosmetic facial massage, etc.

Naming: what to call it?

How to start opening a beauty salon, if you put aside the lengthy plans? One of the first steps should be the name. It should be borne in mind that the name is needed not only for a beautiful sound in advertising, it is important that it is registered. And only unique names pass it. If there is concern that the name may be used by others in the future, it should be registered as a trademark. In such a case, you retain full ownership of it, and illegal use will result in legal proceedings and pen alties.

Register

There are two options: IP and LLC. The first option is suitable if the entrepreneur is the sole initiator of the business. The procedure requires a minimum of documents: a copy of the passport, a copy of the TIN, an application for registration as an individual entrepreneur and a receipt for payment of the state duty in the amount of 800 rubles. After 5 working days, you can consider yourself an entrepreneur on official grounds.

The status of a legal entity is appropriate when the initiators are several people, the presence of a legal entity is also acceptable. Everyone in the LLC will be equal.

An important question that should be clarified in advance: how to open a beauty salon and optimize costs for the first time? Optimization is possible in all directions: in taxes, in wages, in social contributions.

In practice, this moment is regulated by the Labor Code of the Russian Federation. For executionseveral instances are watching: the labor inspectorate, Rospotrebnadzor, the Federal Tax Service, the Federal Tax Service and others. According to the law, it is necessary to pay monthly social and insurance contributions for each employee. Personal income tax should be deducted from the accrued salary and reported to the tax service.

Search for premises

When choosing and arranging a room, you should be guided by the requirements of the SanPin of the Russian Federation. According to them, the area of the premises should be at least 15 square meters. A bathroom, a warehouse and a utility room must be thought out.

Materials and medical supplies should be stored in a special warehouse where the level of air humidity, temperature and lighting are controlled. It is unacceptable to use one room to provide several types of services: if the hall is used for hair procedures, then manicure and pedicure should have their own rooms. No more than 3 workplaces should be located in each room.

There are also special requirements for furniture. Furniture material must be resistant to repeated treatment with disinfectants. The kitchen and dressing room should be located separately. The waiting room can be combined with the lobby. These requirements apply to all regions of Russia, regardless of whether a beauty salon is to be opened in Moscow or in other cities.

Promotion

The development of information technology has opened up great opportunities for business. In particular, social media advertising providesgood profit. The most popular social networks offer a wide range of tools for business promotion by various parameters: in a certain city (geotargeting), for a certain age category and by gender.

Creating pages for companies, as well as for individuals, is free. The goal is to spread the word about the new salon. For the beauty industry, Instagram is a great platform.

There are two ways to promote: for free - on your own, or for a fee - using special services or by hiring an SMM specialist. It will also be useful to have your own website with an online appointment form for specialists. Such measures are the requirements of the time. The amount of expenses for this part should also be provided for in the algorithm of how to open a beauty salon step by step, and in the business plan.

What's different?

Given the high level of competition, in addition to high-quality services, the entrepreneur will also need creativity and non-standard solutions. Today you will not surprise anyone with free drinks in a beauty salon.

Useful chips can be as follows:

• Children's room. While the mothers are doing the marathon, the children are playing in a special room.
• Reception at any time of the day. Most clients of beauty salons are business women with a busy schedule. Relevance is gaining salons that accept customers around the clock.
• Free psychologist services. Can be combined with treatments or offered while waiting.
• Mini photoshoot and posting on the page of the beauty salon in social networks after the procedure.

Promotion channels

Social networks have opened another opportunity for brand promotion - stars can share secrets, experiences and opinions about procedures. The system is mutually beneficial: the star receives an invitation to a beauty salon for a particular procedure in exchange for a short note and a photo with the results. The salon will receive good publicity and the attention of the local beau monde.

Today, this method is considered the most effective marketing strategy for the beauty industry. If there is a dilemma whether it is profitable to open a beauty salon or not, then it is recommended to remove doubts and carefully calculate everything. Recruiting a customer base is now much easier.

Conclusion

There are always many questions before starting a business. What does it take to open a beauty salon? Where to start and how to continue? A written analysis, whether in the form of a business plan or a simple brainstorm, helps to bring thoughts in order and get a clear picture.

The ability to respond in a timely manner to market needs, constant searches, implementations and a stable client policy in a few years will turn any beauty salon into a generally recognized quality standard.