How to open a real estate agency from scratch: step by step instructions

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Investing in real estate has always been a profitable business, helped by the constant growth in demand. People in need of housing prefer to contact real estate agencies. Often, the staff includes specialists who have experience in this field. At first glance, the implementation of a business seems to be a simple matter, which is absolutely not the case. Before you start your own business, you should definitely know what it takes to open a real estate agency.

Many experts recommend that a novice entrepreneur gain experience as an ordinary employee in such organizations. This will help to learn all the principles of work and gain experience. The success of the activity is determined by the following factors:

• large number of potential customers;
• high income from transactions;
• minimum investment;
• opportunity to occupy a free niche.

Characteristicproject

The main services provided by the organization are assistance in the purchase and sale of residential real estate, as well as the execution of lease agreements. The main clients can be classified as both legal entities and individuals.

Before you start a real estate agency from scratch, step-by-step information about the functions will not be superfluous:

1. Search for buyers and tenants. Negotiate with them. Select the necessary options based on the desires and needs.
2. Before making a deal, help potential clients collect documentation. Documents must be drawn up in accordance with the law.
3. The agency acts as an intermediary for the acquired property and warns in advance of possible risks.
4. All transaction information is confidential and not subject to disclosure.
5. Constantly study and monitor the market.

Additional services

Information on how to open a real estate agency from scratch is undoubtedly very useful. But it is also worth considering a number of additional services that the organization will provide. These include:

• client consultation services;
• lawyer services;
• assistance in the collection and execution of documentation;
• provision of a complex of all the above services.

You can carry out your activities according to the standard schedule of many similarorganizations:

• on working days from 10-00 to 21-00;
• on weekends from 9-00 to 18-00.

Budget

It's easy to open a real estate agency. Where to start is the main question of many aspiring entrepreneurs. First you need to pay attention to the budget and assess your capabilities. At the first stage, the expense item will include:

• room rent;
• construction work, development of a design project;
• buying furniture and office equipment;
• recruitment;
• advertising campaign;
• registration process.

Choose a room

You can implement a real estate agency project by opening it in a residential building. The area of the room should be about 55 square meters. In the area in which the organization will open, there should be new buildings, convenient access roads and the main point - the availability of parking spaces. The rented premises must comply with all the established requirements of the regulatory authorities.

Staff

The following specialists should be present on the staff:

1. Real estate agent.
2. Sales manager.
3. Employee for mortgage lending.
4. Lawyer.
5. Advertising specialist.
6. Organization manager. It can be the owner of the business.
7. Accountant.

Before opening an agencyreal estate, it is worth considering that the staff depends on the selected services. For example, if legal advice is not planned, then a lawyer will not be required. To reduce costs, you can not hire a chief accountant. This service can be provided under an outsourcing agreement.

Taxation system

As a taxation system, you can opt for a simplified system - USN. The amount of tax paid will be 15% of the organization's profit or 6% of net profit.

Customer Profile

For a novice entrepreneur, information on how to open a real estate agency is very useful. A step-by-step description of the target audience in this case will not be superfluous. Common points include:

• Social position. This includes the middle class and above average. This is due to the fact that only those people who have a high income can afford an apartment in a mortgage.
• Income level. On average, the size of the budget of one family varies from 70 to 130 thousand rubles. Such families can afford to issue a mortgage with a monthly payment of up to 35 thousand rubles. If less than this amount can be paid monthly, then budget housing options are considered.
• Family status. If we turn to research, we can get information that about 60% of the inhabitants are in a marital status, about 30% are single people and 10% are everyone else.

Marketing plan

After the agency is openedreal estate, you can proceed to an advertising campaign. This will help you be more active. There are many ways to promote your own business. Each option is effective in its own way. But you should not use everything on the first day. This issue should be approached quite intelligently. Then this will attract as many consumers as possible and save the budget.

Recommended use:

• Media. Publications in printed editions. At the first stage, you can use newspapers with free ads. In this case, you can get the effect without any investment. Moreover, you can post information not about a real estate agency, but about its sale or rent.
• Specialized sources. These include materials related to real estate. In this case, legal entities can become clients.
• Using Internet directories. With the development of information technology, many are accustomed to searching for information on the Internet. In most cases, users leave feedback on the work of the entire agency or an individual specialist.
• Development of the official website. Considered the most efficient way. Since anyone can get all the necessary information. To do this, you should fill the sections of your site as much as possible in order to attract as many potential customers as possible.

Production plan

Any entrepreneur asks questions about how much profit can be made and how to open a real estate agency. Step-by-step instructions for opening an organization look likeas follows:

Step 1. Documentation

• Registering a business.
• Choose OKVED code.
• If it is necessary to obtain a license to carry out activities.
• Choice of taxation system. In total, two options may come up - UTII and USN. The choice depends on the amount of tax paid.
• Opening a bank account for non-cash transactions.
• Receipt of print.

Step 2. Choosing the Right Premises

The following points need to be considered:

• minimum area size from 20 square meters;
• availability of car parking spaces;
• for presentability it is best to rent a room in the city center or in a large shopping center.

Step 3. Organizational matters

This includes:

• repairing the premises;
• buying office furniture and equipment;
• choice of staff;
• training;
• buying ads;
• opening an organization.

Registration process

The process of how to open an IP real estate agency is simple. To do this, you will need to visit the tax office, write an application, be sure to indicate the OKVED code, and attach a copy of your passport. You will also need to pay the amount of the state registration fee, and attach the receipt to the application.

Choose OKVED code

You can choose one code to conduct the activities of the organization. Oftenit happens that there is an expansion of business, and work is carried out in several directions. To do this, you will have to re-register all the documents, which entails additional costs. Many recommend choosing several OKVED options at once. This will allow you to protect yourself from unnecessary expenses in the future. You can choose from the following:

• 31 - activities related to real estate transactions;
• 32 - property management;
• 20 - provision of insurance services;
• 84 - other real estate services.

Choice of equipment

For the work of any organization, the arrangement of an office space is required. The first thing to consider is that equipment and furniture are bought for the office, in which everything should be in the same style. The presence of minimalism and strict features is important in the office of a real estate agency.

Permission to open activities

When you open a real estate agency, you need to study all the nuances. At the moment, this type of activity is not classified as a licensed organization. But do not forget that it is necessary to choose the legal form as an LLC or an individual entrepreneur. Registration of activities is carried out within 10 working days. This whole process takes place at the place of residence of the future entrepreneur.

Technology for starting a business

Many experts recommend getting experience in a similar field before starting your own business. This will allow you to study the structure of the work in more detail and in more detail.

Before you open a real estate agency, you needanalyze the market for goods and services, as well as the base of potential consumers. To accept clients, you will need to rent a room and equip it to your own taste, or resort to the help of specialists. Don't forget about reputation. After all, customer loy alty depends on it. Transactions with clients must be executed in accordance with all requirements, in accordance with the law.

Possible risks in the process of work

It sometimes seems to a novice entrepreneur that it is enough to have a certain amount of funds to rent an office, equip it, hire employees and you can start working. But not everything is as simple as it seems at first glance. After all, every business has its risks. A true entrepreneur must be able to take risks.

Due to the fact that a minimum threshold for entering the market has been set, a large number of competitors have appeared. They all appear quickly and disappear just as quickly. Most clients are afraid of scammers and one-day firms, so many people turn only to large organizations that have been proven over the years.

Main risks include:

• no organization name;
• large number of competitors;
• Giving preference to large organizations.

But if you have a competent policy and also implement it well, you can very easily and quickly overcome the difficulties that have arisen, win your place in the market and start receiving a good income.