How to make a business page on Instagram: procedure, setup, design and promotion

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

"Instagram" has recently become increasingly popular, and many use accounts in this social network to conduct their business, as it is a dynamically developing trading platform. The first thing to do in order to start actively selling is to register and follow certain recommendations developed by promotion specialists.

Transfer to business account

Many social network users are interested in how to turn an Instagram account into a business page. The functionality of a business account is much wider than a personal one. It is practically useless to conduct real trading on Instagram without this add-on.

Using a commercial profile will give you:

1. Fullprofile attendance statistics - age, gender, geolocation.
2. Analytics of each publication.
3. Ability to use advertising tools from the mobile interface.
4. Additional contact buttons.
5. A feature called Shopping Tags - the ability to place product tags leading to an online store with photos.

Specialists and people who simply use this social network as a portfolio can live without these functions, but businesses by refusing to use it limit their capabilities and reduce efficiency.

Create an account

The length of the text that can be placed in the profile header is 150 characters. They are enough to place only the most important information. By placing it in this block, you should save each character. Therefore, before you make a business page on Instagram, you need to clearly verify the information that you plan to interest future subscribers.

Design consists of:

1. Descriptions and prioritization of header descriptions.
2. Choosing an avatar that will act as the face of a company, entrepreneur, brand.
3. Creating saved stories with useful content.
4. Connect third-party additional applications (modules), if required.

Helpful tips

Basic tips on how to properly design a business page on Instagram,are:

1. It's worth seeing how the top competitors' accounts are set up. Good ideas can be borrowed.
2. A good basis for a sales description is the call and the main benefits.
3. It is normal to use emoji for emphasis.
4. Additional customers from the search will allow you to specify the main key in the name field.
5. You should indicate contacts for communication - direct, instant messengers.

In addition, it is worth considering a useful auxiliary service that allows you to get advanced page design options on Instagram for business - Taplink. It is used to create miniature menus from active links without going to external sources.

The service will allow you to integrate the page with e-mail marketing, e-mail services, CRM, Yandex. Metrica. If you buy a premium plan, you can get the functions of an online store, cards, full payment processing.

Creating a content plan

Before you create a business page on Instagram, you should draw up a content plan and stick to it in the future. A content plan should be understood as a consistent scheme for the design of new publications, presented in the form of a table. It displays goals, ideas, descriptions of future posts, formats, genres, and other data.

A convenient form to use is an Excel document or a Google spreadsheet. A content plan should be drawn up taking into account the business promotion strategy that has been chosen. He can besoft, when posts are made twice a week, or hard, when posts are made once or twice a day.

The content plan must definitely exist. It's hard to imagine how to make a business page on Instagram without at least the simplest development guidelines.

Filling out such a table, as well as its subsequent use, is an individual, painful, complex and time-consuming process, but it should not cause discomfort to the performer. You need to plan your activities in such a way that it is comfortable.

Live content

It is not recommended to get too carried away with the variety of content and come up with ideas from scratch. Only live and original content that has a connection with the activities carried out. Mediocrity is enough.

For example, if there are no resources for a copywriter and a good photographer, then it is worth at least minimally pumping up personal aestheticism in order to post at least decent photos, as well as convey the full value of the service provided.

You can:

1. Find a content plan template online.
2. Create your own with uniqueness.

Establishing the content production process

This item is the most difficult. Instagram is a visual network, and therefore the external qualities of photos are in the first place for the audience. One of the main mistakes of commerce is to underestimate this moment. Copywriting comes second in importance.

What frames and ways to get a high-quality picture - everyone chooses for himself. The better the visual component of the content, the higher the engagement of the audience and, consequently, the sales.

Many modern girls quite often keep their profiles so cool that many commercial accounts can envy. They learn how to process photos using guides, spend a lot of time shooting, trying to strive for the ideal. That is why, if the question of how to make a business page on Instagram does not leave you, tutorials on photo processing, using filters and other ways to make a picture memorable will be very relevant.

If the page has a weak shell, its fate will be deplorable - it will be scrolled through, engagement will be lost, the smart feed will simply eat it up. Before the new algorithm appeared, it was possible to run your page carelessly and still appear in the subscriber feed. Not now.

Pinned stories, live streams, stories, video content - all these attributes are inherent in successful commercial profiles and answer the question: how to make a business page on Instagram profitable.

For business, Instagram will never be 100% friendly, but everyone has the power to become pleasant, valuable to the target audience, while earning much more than sleazy competitors.

1. Sale of clothes - professional photography by a photographer, stylish layouts, models. Increased focus on frame processing andcolor rendering.
2. Sale of cosmetics - the results of the application, delicious and interesting promotional products.
3. Corporate blog - do not be afraid to show life, you need to be original and bold.

In any case, careful planning, production and preparation of relevant and high-quality content, packaging and processing of text, communication messages are necessary.

This also includes the use of one style when maintaining a business account.

It is worth noting that the use of auto-posting services allows you to extend the life of a specialist and relieve nervous tension. The best tool in this category is SMMplanner. You can post up to 50 posts per month for free.

Using smart automations

There are inexpensive additional services that significantly increase the efficiency of the social network in question when maintaining a business page on Instagram. There are quite a few of them, but you should pay attention to Zeus. It contains three main functions, in addition, it is capable of doing smart mass following.

The full set of automations will cost 600 rubles per month for one account. The price is quite democratic, if we consider such services.

The main systems are: autoresponder, mass follower, mailer.

1. The first smart thing is a customized auto-responder in direct for active and new subscribers.
2. Next useful feature- a bot that sends offers. With it, you can hook not only your audience, but also someone else's - competitors. People will receive direct offers.
3. Third - mass following on the main activities of selected competitors. It replaced an outdated subscription based on the collected database.

Mass liking and mass following schemes can be used to attract the initial audience. It must be remembered that this method is not entirely clean, the social network does not approve of it. The use at the initial stages is justified as a necessity for the growth of the client base of the business page.

Service functionality

Main functionality of the service:

1. Attracting new subscribers.
2. Starting dialogues with new subscribers (the system provides the opportunity to receive the first important touch, which can go into the initial offer).
3. Distribution of scripts, for example, to active subscribers.
4. Formation of databases for direct mailings.

Audience building, promotion

Don't spam potential subscribers, cheat them. They must be brought voluntarily. In order to buy through Instagram, knowing how to design a page on Instagram beautifully for a business is not enough. Investing in impressions and calculating ad margins is fine.

A small influx of live audience in certain segments will allow a competent choice of hashtags, and for free. But as the main channel, you should not count on them. It is important to remember the appropriateness of their use - people actually usethem to search.

Budgetary ways to drive an audience are: mutual PR and mass following services. Targeted advertising will require medium investments. The most effective, but also the most expensive ways to attract are: influence marketing, advertising integration through niche experts, media, bloggers.

Stimulating the audience

To stimulate the audience, you should:

1. Ask questions, get feedback (and grow in smart feed).
2. Do mini promotions to encourage subscribers to make decisions.
3. Create long-term engaging special projects.
4. Start live broadcasts to close the questions of those who doubt. Subscribers trust experts and real faces more than logos.

There will be no increase in feedback - there will be no correction of content strategies and, accordingly, growth.

Analysis of the situation, implementation of the new

It is important to evaluate monthly engagement rates. They should reach 2-3%. And 5-6% is better. To calculate correctly, you need to divide all activity indicators (saves, comments, likes) by the total number of followers and multiply by 100%.

It will help in the analysis of LiveDUNE - a service that evaluates the dynamics of development. It is also important to follow competitors, trends, introduce new ideas and features.

In the article, we have analyzed in detail how to make a business page on Instagram commercially profitable.