SEO-specialist is Concept, functional responsibilities and approximate salary

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

SEO Specialist is one of the key positions in the marketing department. It is this person who controls the conversion and promotion of the Internet resource. A good SEO specialist is the one who will bring the site to the top search engines with minimal cost and time. Any businessman entering the online trading zone strives to get the maximum number of customers and attract as much traffic as possible. It is these tasks that a smart SEO specialist can handle.

Features of the profession

Specialists working with sites are working primarily to improve the position of resources in search engines. It is thanks to this that the page becomes in demand and meets all the tasks set by the owners. For example, in an online store, sales are growing, information channels, due to an increase in the number of audience, can sell advertising space.

To be successful, a website promotion specialist needs various talents: the ability to communicate with clients, the ability to quickly adapt to changes in search engine algorithms, analytical skills, the ability toconvince owners to make adjustments to their resources.

SEO-specialist is not only an interesting, but also a well-paid profession today. Private experts have the opportunity to earn a lot. At the same time, they can promote not only the resources of clients, but also their own products.

SEO specialist - who is it and what does it do

The task of a person holding such a position is to attract an audience from search engines to the page of his client by promoting the resource for certain queries. Not even just a diverse audience, but visitors who will perform the actions necessary for the owner. For example, if a client is engaged in the installation of doors, his resource needs to be promoted for the queries "metal doors", "installation of doors", and so on. Users who find the page through a search engine and click on it are potential customers.

Earlier, when search engine algorithms were many times simpler, buying links and optimizing texts on the resource was enough for successful promotion. But modern systems take into account at least 800 conditions, the main among which are commercial and behavioral factors. The more a site matches the search criteria, the higher it can rank in the overall search results.

So, a modern SEO specialist is not only an optimizer and a "techie", but also a network marketer.

To successfully promote a resource to the top you need:

• compose a semantic element,develop the correct structure and optimize the texts available on the site;
• design landing pages in such a way that they respond to requests as detailed as possible;
• control the usability of the resource - it should be comfortable for visitors to place orders, view products, fill in fields and perform other actions;
• increase the conversion of the site, in other words, increase the number of users who make purchases;
• monitor the technical component of the resource and arrange it according to the rules of search engines;
• improve link factors;
• monitor the compliance of the resource with the requirements of search engines.

Responsibilities of a specialist

Often an SEO specialist has to work in a team with a web designer, copywriter, web programmer, content manager, who are also engaged in the maintenance of Internet resources. That is why a site promotion specialist needs to be able to draw up technical specifications and work together. Equally important is the ability to convince the client to make some adjustments to the structure of the site. He should also be able to explain to the customer the features of the work of search engines.

The duties of an SEO specialist most often include:

• resource audit;
• monitoring the fulfillment of assigned tasks;
• doing promotion work;
• preparing tips for page development;
• creating terms of reference for other team members;
• monitoring of rearrangements in search engine algorithmssystems;
• interaction with representatives of search engines through appropriate tools;
• Changing the way of promotion to reflect innovations.

Dignity of the profession

The work of an SEO specialist has a number of advantages that make young people pay attention to it. The main advantages of this profession include:

• high income;
• the ability to simultaneously work in the office and take projects at home;
• interesting, varied activities, continuous improvement of skills and development of new things;
• opportunity to work on your own products;
• demand.

Flaws

Despite many advantages, the profession of an SEO specialist also has some disadvantages. So, the main disadvantages of such a speci alty include:

• the need to constantly learn due to the fact that search engine algorithms are constantly changing and becoming more complex, a modern specialist needs knowledge of web analytics, Internet marketing and many other areas;
• the need for increased stress resistance, because after any update the position of the resource can suddenly drop, while customers often begin to put pressure on their employee to quickly fix the problem;
• modern specialist has to communicate a lot with clients, those who do not like it will need to work on their own projects;
• competition between private SEO specialists and largecompanies;
• sometimes work becomes routine, and some actions even require automaticity;
• a sedentary activity requiring complete immersion.

How much do specialists earn

In fact, the level of earnings depends on the place of work. So, at first, the salary of an SEO specialist in some regional agency can be only 20-25 thousand rubles. But those who have become part of the team in the customer's company or have received a good position in another company can count on income in the range of 80-100 thousand rubles.

The biggest earnings usually go to private SEO-specialists. A qualified optimizer can simultaneously take on 5-6 projects with a budget of 35-40 thousand. So as a result, the income of a specialist can reach about 140-180 thousand and even many times more, depending on professionalism, fame and demand. There are optimizers who charge 100-140 thousand rubles for a resource audit alone.

How to become an SEO specialist

Often, young people master this profession completely on their own. Today, you can find many courses on the Web that allow you to quickly learn the necessary basics.

In general, to start mastering the profession of an SEO specialist from scratch, you need:

• experience in successfully promoting projects on demand;
• knowledge of search engine algorithms and the ability to predict their development;
• knowledge of the basics of marketingand advertising;
• knowledge of usability requirements;
• ability to analyze large amounts of information and find solutions;
• knowledge of popular programs used to promote pages;
• CSS, elementary-level HTML is a plus but not a requirement;
• skill in various resource management systems;
• ability to work in a team, manage and give tasks;
• basic knowledge of English.

Personal qualities

Who is the job of an SEO specialist suitable for? Those who decide to master this profession should know that a good optimizer must have some qualities:

• perseverance;
• broad-minded;
• commitment;
• the ability to plan activities;
• organized;
• responsibility;
• analytical thinking;
• understanding the psychology of different people;
• the ability to find an approach to different audiences.

Training

Today, not a single educational institution trains specialists in the field of SEO optimization. You can study theoretical information at the appropriate courses or master classes, which allow you to master basic knowledge fairly quickly. Although many successful professionals are self-taught. Sources of information that contribute to the training of SEO specialists are:

• SEO portals;
• relevant forums;
• conferences;
• contact with specialists;
• Blogs with relevant topics.

Many SEOs start their career path with copywriting and rewriting. So they gradually learn the basics of website promotion. Then you have to engage in self-education to obtain all the necessary knowledge. But in reality this is not enough. The only way to truly learn the job is through practice, so if you're new to the field, the best place to start is as an Assistant Practitioner.

Prospects

You can only become a professional by promoting a few resources yourself. At the same time, it is very important to monitor the dynamics - it will be useful for creating a portfolio in the future. In addition, it is advisable to explore several ways to promote on different sites. It is equally important to be able to analyze and customize Google Adwords and Yandex Direct.

Usually, when applying for a job, an SEO specialist needs to showcase their portfolio with sample articles and links to hyped resources, as well as indicators of sales growth before and after work. The main indicator of the optimizer's qualification is the successful promotion of resources and the implementation of the tasks set.

The profession of an SEO specialist does not imply career growth. Starting your own business is the only possibility.

You can find clients on freelance exchanges, social networks and specialist forums. In addition, you can try yourself in the walls of some successful company.

A few tips for beginners

Keep in mind that creating websitesshould be for real people, not for search engines. If the resource is attractive to users, search engines will certainly notice it. On the Internet, you can find many sites that have not been particularly engaged in their optimization, but nevertheless, due to the commitment of people, they have a high traffic. It is these examples that confirm that search engines highlight the behavioral factor by sorting the results.

"Content is Dad". A beginner will repeatedly hear such an expression from more experienced professionals. And it should be taken literally - it is the content that is the main component of any site. In parallel with it, attendance, the number of views and the time spent by users on the resource will increase. This is a behavioral factor, which is also extremely important for search engines.

Don't try to find a way to quickly promote projects. For a resource to become truly successful, it needs a lot of work.