Features and types of publishing activities

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Currently, publishing activity should be understood as the production, economic and organizational and creative activities of persons who are publishers, for the production of electronic, printed products. In the article we will consider all aspects of this issue.

The concept of publishing

Publishing is, firstly, an economic activity, a branch of the economy that specializes in preliminary preparation, formation, publication (in other words, the release of a certain circulation) and mass dissemination of information. Moreover, information can be in musical, printed and other forms. A person engaged in the publishing business is called a publisher. From the beginning of its development, information and publishing activities have been closely connected with the printing and further distribution of books, brochures, magazines, booklets, newspapers, business cards, art albums, postcards, music collections, and so on.

Modernity

After appearing andthe Internet and digital information systems have spread, the scope of the type of activity under consideration has expanded significantly. Today, publishing includes various electronic resources. Among them are e-books, electronic publications of a periodical nature, all kinds of blogs, websites, help systems presented on electronic media, video and audio CDs, computer games, cassettes.

Traditional publishing activity consists in searching for authors and manuscripts, acquiring author's rights, preparing material for printing (in other words, a set of activities that includes editing, proofreading and layout), printing (or submitting it electronically), as well as marketing and distribution functions. From a practical point of view, publishing can only consist in the interaction of the author and the printer.

Mediation

It would be advisable to consider in more detail the issue of interaction between the author and the printing house in publishing. In fact, publishing houses are a kind of intermediaries between the original owners of the author's rights (in other words, authors) and consumers of the publishing product. The work of the publishing structure is to form forecasts of demand for works, acquire copyrights to them, reproduce the work in the required form (in electronic form or on a tangible medium), transfer the media to distribution channels through distribution structures, outlets, and so on.

OKVED: publishing activity

Publishing business in OKVED is defined by code 58. In accordance with paragraph 58.1 - publishing books, periodicals and other types of publishing business - the group in question includes publication:

• Books, newspapers, magazines and other periodicals.
• Bulletins, encyclopedias, dictionaries, maps, atlases and all kinds of tables.
• Catalogs, directories and mailing lists.
• Photos, postcards, prints, emblems, posters, brochures.
• Reproductions of copyrighted works (these publications have the creative intellectual potential that has been invested in them during the creation process; as a rule, they are protected by copyright).

What else goes into publishing?

In accordance with OKVED data, the publishing activities of libraries, organizations and other structures also include:

• Organizing the reproduction of an information product (content) among an unlimited number of persons by participating in or organizing the reproduction or distribution of material in various forms. This should include the acquisition of copyright.
• Forms of publishing that are currently possible. Among them are electronic, sound, printed, publishing activities of an organization or other structure on the Internet, which is used specifically for communication and dissemination, information retrieval. However, this does not include the releasemovies.
• Producing master copies (in other words, original matrices) or sound information for recording.
• Printing and printing products.
• Mass reproduction, in other words, copying information from recorded media.

Types of publishing activities

Next, it would be appropriate to consider the varieties of publications. According to the intended purpose, they are classified in accordance with the following categories:

• Official publications. They are published exclusively on behalf of state institutions, bodies or departments, as well as public communities and organizations. It is worth noting that official publications contain materials of a directive or normative nature, such as decrees or laws.
• Scientific publications. This type contains the results of experiments or theoretical studies, as well as historical documentation and cultural monuments, scientifically prepared to be considered published.
• Popular science publications. This variety contains information about experiments or theoretical research in the field of technology, culture, science. As a rule, the information in this case is presented in a form accessible to the general reader, who is not an expert in a particular field.

What other types of publishing exist?

In addition to those presented above, today there are the following types of publications:

• Literary and artistic. Typically, this type of publication containsone or more works of fiction.
• Production-practical normative type. Here we are talking about the official publication, which contains the requirements, standards and rules in various areas of activity related to production.
• Production-practical publications of standard type. As a rule, this variety contains technological, technical or production information. It often includes information from other areas of public practice. These publications are intended mainly for specialists with different qualifications.
• Educational. This type is characterized by the content of systematized information of an applied or scientific orientation, which is presented in a form convenient for teaching and learning.
• Mass political publications. They usually contain works on social or political topics intended to be read by a fairly wide range of readers.
• Promotional publications. This variety contains information about services, commercial products or events, presented in a form that attracts the attention of society. The main goal here is to generate demand.

As it turned out, publishing is well developed today. The functions corresponding to it are carried out successfully and clearly, which entails even greater interest in the field from various social groups.