Massage parlor business plan: starting from scratch

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Every year more and more people switch to sedentary work, which provokes the development of back diseases. Today, an effective means of combating various ailments and just to keep fit is massage, which can eliminate even serious diseases of the musculoskeletal system in a course. The provision of such services can bring high profits to its owner, given that the opening of a massage parlor, the business plan of which should be prepared in advance, taking into account all the nuances, does not require large investments. The most important thing is to approach the matter wisely, and then everything will work out.

Target Audience

Before you draw up a business plan for a massage parlor, you need to decide on the services provided. If the main focus of work is therapeutic massage, then it will be possible to get clients from nearby cities, of course, if the procedures are performed efficiently. As for the usual relaxation, people try to visit only points located near the house so that the effect of relaxation is not crossed out by fatigue from the road.

Possible options

Among all possible classifications of massage parlorsthree main categories can be distinguished. The most simple and does not require serious investments is a beauty parlor. This option is designed to provide relaxing massage services, which are in demand among working women and middle-aged men.

A more serious business plan for a massage parlor includes a range of services already with the provision of medical procedures. It is better to open such offices away from the busy city center and focus on patients during rehabilitation, schoolchildren with poor posture and adults with sedentary work.

The most expensive massage parlor (it makes no sense to draw up a business plan for a small city for an expensive parlor) includes a wide range of services not only for massage, but also for other body care procedures. The location of this office should be chosen so that people with high incomes can easily get to the right place, so the central streets of the city or elite residential areas are suitable.

How to stand out the right way

Any business plan for a massage parlor must take into account the presence of competitors in this area. In order to stand out from their background and demonstrate your uniqueness to customers, you need to carefully study all the nearby salons and offices that provide similar services. When gathering information, pay particular attention to:

• price policy;
• convenience of location;
• accessibility;
• variety of services provided;
• quantityloyal customers.

All this will allow you to choose the right distinctive feature for your future business and attract new customers. Perhaps the quality and low cost of procedures, together with a wide bonus program, will be able to lure regular customers of competitors to the side of the new cabinet.

Choosing direction

After studying all the competitors, you should make a choice in favor of which type of massage will be the main focus of future activities. A business plan for a massage parlor with calculations must take this into account, because further equipment costs will depend on the type of massage. So, today massage is divided into:

• prophylactic (to relax the body, improve blood circulation, emotional state);
• cosmetic (for skin tone and muscles, improving appearance);
• sports (to quickly relieve fatigue, restore physical fitness);
• therapeutic (to eliminate various diseases by influencing the body by an experienced specialist).

In addition, massages are also divided according to the type of effect on the body. You can open a massage parlor, the business plan of which should include absolutely all possible expense items, for the provision of services:

• acupressure;
• classic back massage;
• relaxing the whole body;
• foot massage;
• face and head massage;
• relax neck muscles and so on.

Features of procedures

Before opening a massage parlor from scratch to provide therapeutic massage services, additional licenses for work will be required, since such services are already equated with medical practice. All specialists of the office in this case should be exclusively graduates, preferably with experience in this field. Also, therapeutic massage can be performed in various techniques, for example, acupressure.

To save time and money on additional paperwork, it is easier to open a beauty massage parlor. By the way, this type of procedure is considered the most popular among women, especially those who want to get rid of excess weight, cellulite and ordinary fatigue with the help of massage. Among the directions of this type of massage, Thai techniques are considered the most popular today.

Official registration

Only when the business plan of the massage parlor is fully drawn up, you can proceed to the paperwork. Special licenses will be required only when choosing therapeutic massage as the main area of work, the remaining stages can be combined into one list.

The first will be opening your own business with the definition of its form. For one individual who is about to start his own business, it is easiest to register an IP, but for a group of persons who will be co-founders in the future, it is necessary to organize an LLC.

After that, you should decide on the type of economic activity that has a strict register. ForTo do this, you only need to choose a code suitable for your future business from a list approved by the state. For a massage room, options are suitable:

• 85.14.1;
• 93.02;
• 93.04.

The first classifies offices or other organizations that provide medical care to the population. That is, if the future business will be based specifically on therapeutic massage, then this is the right code.

The second option is required for the provision of additional services in the form of manicures, haircuts, pedicures and so on. It must be specified when opening a salon with a full range of body care services.

The last option refers specifically to massage services of a cosmetic and hygienic direction.

Taxation system

Ready-made business plan for a massage parlor for individual entrepreneurs includes an ideal patent taxation system for this. If an office is opened by several co-founders and there is another form of business, the optimal tax payment system will be a single tax, but only with the possibility of application in a separate region (UTII).

Additional contracts

To avoid further difficulties in doing business, you should conclude a number of contracts with various enterprises in advance. Among them is a contract:

• for garbage disposal;
• maintenance of ventilation systems;
• to rent premises;
• for dry-cleaning of employees' overalls.

Choosing a seat

Any massage parlor shouldcomply with sanitary standards, so the choice of premises should be treated with particular care. All rooms should have good lighting, sufficient space and the possibility of ventilation. The bathroom must be tiled, as well as the main rooms for procedures. The area of the office should be about 8 square meters for one employee, so the total area varies depending on the state. The location of the office, depending on availability, can be a separate room in a residential area or be part of a sports club, beauty salon, fitness center. You can also open a treatment room in or near the hospital.

Main expense item

The most serious investment in a business is the purchase of equipment. This includes massage tables, armchairs and additional cabinets, tables and cabinets for storing massage accessories and personal belongings of customers and employees. It would be ideal to buy a washing machine right away to quickly tidy up the work uniform and towels.

The comfort of both visitors and employees will depend on the choice of a quality massage table. The optimal dimensions for it are a width of 60 cm, a length of 180 cm and an adjustable height, since the growth of employees can be different, and the quality of the services provided depends on their convenience. Also, the table should be equipped with a hole for the face and two rollers for the neck and legs. For outcall services, an additional purchase of a folding daybed is required.

Selection of employees

Most types of business allow hiring workers without experience and education, but not in this case. It is possible to open a massage room, the requirements for which are professionalism and quality, only if there are qualified employees with the appropriate education. A specialist can be specialized or master several massage techniques at the same time, the main thing is that his knowledge is real and documented.

Hiring a separate accountant makes sense only if there are more than six people in the state, at the initial stages it is better to keep all the documentation on your own or entrust it to specialized offices. The presence of an administrator may also not be needed immediately, and the number of masseurs depends on the popularity of the office.

Dissemination of information

To attract as many customers as possible to the new massage center, a separate expense item for promotions should be allocated. Dissemination of information can be done through newspapers, radio, television, distribution of leaflets or demonstration of colorful outdoor advertising. You can also attract various Internet resources, social networks, and, of course, friends and acquaintances who will quickly spread the news about the new massage parlor among their acquaintances. At the initial stages of development, you can take advantage of partnerships with sports clubs, saunas or fitness centers.

Results

So, what does it take to open a massage parlor? Room rental independing on the region, it will cost the entrepreneur 50-100 thousand rubles, with mandatory repairs another 50 thousand. The purchase of equipment and inventory requires an average of 70 thousand rubles, and advertising for the first time - 20-30 thousand rubles. In addition, one should take into account the payment of taxes, utility bills and wages to employees, which will cost at least 100 thousand rubles a month.