2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16
There are people comparable to lighthouses. The power of their attraction is incredible. They differ from others in their knowledge, experience, self-confidence. They have boundless charm.
One of these people is a specialist in the creation of Internet projects Evgeny Khodchenkov.
Behind him is almost ten years of work in the advertising business. The main activity at present is consulting and organizing trainings on the Internet.
Evgeny is the author of his own system for creating a business from scratch and bringing it to the first profit in just three weeks. This system was successfully implemented in the Your Start project.
How did Yevgeny Khodchenkov start?
He himself mentions three things that prompted the start of the journey:
- First of all, this is Timothy Ference's book How to Work Four Hours a Week. And this, of course, is not about working less. main ideabooks: work should not interfere with being happy, it should bring joy and profit.
- Secondly, this is the first trip abroad. As a teenager, Eugene ended up in Sicily. It was back in Soviet times, and the twelve-year-old boy experienced a real shock from the trip. It took place on New Year's Eve, and the contrast between the Russian frosts and the Italian sun was striking. There were other discoveries too: the buffet, the faucet flowing wine, the splendor and luxury of the Sicilian nature.
- Thirdly, this is the early start of the labor path. High school student Yevgeny Khodchenkov taught computer science at the school where his mother worked. There were few computer science teachers at that time, and young Eugene became a well-known specialist in this field, having assembled a computer on his own. The ability to learn and teach manifested itself in our hero very early. And teaching, I must say, was given to him quite successfully. Anyway, the fourteen-year-old students were delighted with their sixteen-year-old teacher.
Thousands of people today strive to become Khodchenkov's students with the same enthusiasm. And this is not surprising, since he is ready to teach people what they most aspire to - to be happy. He himself discovered the formula for a happy life long ago. But this discovery was not easy for him.
After school
After school, Eugene entered three universities in St. Petersburg at once. He was already celebrating his success. But, as it turned out, too early. In addition to excellent knowledge, at that time more money was needed, and not small ones. Such money inthere was no Khodchenkov family. One of the universities, for example, requested an amount equal to the two-year earnings of Evgeny's mother.
I had to work for a year: I was a loader, a courier, and then I got into the advertising business. By the way, in this case, he went from a simple worker to a production manager.
A year later, Evgeny still ended up on the student bench of the Popov Electrotechnical University. After graduating from this university, he began working in one of the advertising agencies, where he worked part-time while still a student.
The employer squeezed all the juice out of his employees, and the salary was only enough to feed and pay for a rented apartment, since Evgeny already had a family by that time.
I must say that Eugene worked tirelessly. Sometimes he invested his own money in the business. One day he decided to ask his employer for a pay raise. And got rejected. This was the turning point in his life.
Own business
Evgeny Khodchenkov created his own business. Over the next seven years, he is engaged in his offspring from morning to night without days off. And the result immediately affected: his company became one of the most famous. Brands such as Gazprom, Maksidom, L'Etoile, Okay and many others collaborated with Khodchenkov.
2008 was the hardest year. The profits of Khodchenkov's firm fell to almost nothing. At this time, Evgeny meets Mikhail Gavrilov, with whom they start their business on the Internet.
In 2009, the advertising company was sold. There was free time, whichEugene used to create as many as five projects, all were successful.
In 2011, more than twenty people a day visit Khodchenkov's websites, and more than two hundred thousand people are subscribers.
The foundation of a happy life is online business
It is business on the Internet, according to Eugene himself, that is the basis of a happy life. Everything has changed: a chic workplace, equipped with your own hands in your own taste; delicious food prepared by the wife; saving money on transportation costs, the ability to cooperate with customers from all over the world.
The last very important circumstance. If in St. Petersburg the prices for advertising services were low due to high competition, then clients from Moscow, Riga, and China were ready to shell out much more money.
Besides all this, Evgeniy got a happy opportunity to choose his clients. He only worked with those he wanted to work with. He "fired" the clients he didn't like.
This business gave him everything: freedom, material well-being, moral satisfaction, and most importantly, the opportunity to help people. In order to teach people how to make money on the Internet, the training center "Your Start" was created.
People after training in the training center begin to believe in themselves. School of Business for them is a ticket to the future. Here you can get a profession and be in demand as a specialist with a decent salary and at the same time be free, not tied to a place andat the time. You can work where you want and when you want. Isn't this the foundation of a happy life?
Internet marketing courses will help you be a successful businessman
Training center teaches how to create and promote websites, doing business on the Internet. Everyone can learn this. For training, you can choose any form: training, courses, webinars, articles, books. Various methods are also provided for interaction: mailing list, Skype, online.
When this project was created, as Yevgeny Khodchenkov himself recalls, he and his partner, Mikhail Gavrilov, could not decide on the direction of the courses for a long time. And after long discussions, they decided that people should be given everything to the maximum:
- ability for personal growth;
- earning opportunity;
- knowledge in the field of Internet resources;
- the ability to create a classic business.
Evgeny Khodchenkov believes that people with different financial capabilities should be given the opportunity to study, so courses are divided into free and paid ones. Most of the information is free, but you will need to pay for quality training with a guaranteed result. A paid cadet is provided with a tutor, he has access to absolutely the entire knowledge base.
The very basics of doing business can be obtained from free sources. There are a lot of them: these are online trainings, video trainings, games, books, articles.
Of the training center's many projects, one needs special attention: Start Up, the school of business.
This project has no analogues. Thanks to itsuniqueness, he gained immense popularity. More than 40 thousand students from different countries and different ages have already become successful businessmen by taking internet marketing courses.
There is also a reward system. The best receive gifts. In addition, graduates of free courses receive a discount on paid tuition. And the best of the best become remote employees of the project.
For 5 years, Eugene has been working on another project called "Business Incubator". It is designed to help people realize a successful business in 7 days.
Even before the start of the course, students are given information on how not to run an Internet business in 2016.
- The first lesson will help you choose a niche and overcome your first fears.
- The second lesson explains what and how to do to make a business successful.
- The third lesson can be called an instruction for further actions of newly minted entrepreneurs for the year.
Students of the "Business Incubator" courses get access to the information collected and systematized by Evgeny for long and long years of work on his projects. This information bank is called the "Business Case Lab".
Today the school "Your Start" offers the development of such new speci alties:
- internet project manager;
- Internet advertising manager;
- social media administrator.
For this purpose, a new project "Your new profession" is being planned.
Everything will beproceed according to a well-established plan:
- a person is taken, armed with basic knowledge;
- he finds his first employers;
- earns his first money.
Student feedback
There are a lot of responses from people for whom Evgeny Khodchenkov created "Your Start". The reviews are very different, there are also negative ones.
Some complain that after the training they have a lot of questions left, the answers to which they have to look for themselves, and everything turns out to be not as easy and beautiful as they thought.
Others say they haven't learned anything and feel like they were being tricked.
Other graduates do not agree with them, who say: the courses are the best in Runet, you need to try yourself and follow exactly all the recommendations of the mentors.
Most of the reviews are grateful.
One of these responses could sum up everything that Your Start mentors do: “No one is under an obligation to give others something for free, everything has a price, and if someone offers free education, then without judgment and grievances just accept it gratefully. Everything else is up to you!”.
Business tips from a mentor
It is not a sin to learn from a good person. And here are the three most important tips from Evgeny, which, according to him, help to develop the habits characteristic of millionaires.
- develop discipline in yourself - be able to spend your time, highlight the main thing and devote your time to this;
- get out of the comfort zone - always strive fornew: constantly improve your level of professionalism, learn languages, start new projects;
- responsible for your life - act here and now, do not look for excuses for inaction.
Following these tips, you can master the profession of "millionaire", it is very difficult, but possible. The path to this profession is illuminated for everyone by a lighthouse man.
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