How to choose the right business card size, paper and design?

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

We have long been accustomed to the fact that people constantly give us their business cards. Yes, and we ourselves have already become a habit, especially if we are engaged in any kind of vigorous activity. Thanks to these cards, people learn about us and remember us. Business cards have become so firmly established in our lives that the etiquette of giving and receiving them has already appeared, various norms and rules regarding their handling.

Business card size matters

First, let's decide what the format of these rectangles should be. The standard size for a business card that fits in a business card holder is 5cm x 9cm. A larger card won't fit anywhere and is likely to be thrown away or lost as it's not standard. Making business cards smaller is even more pointless. And information on such a piece of paper is almost impossible to place, and it will be too small and inconvenient. It is impossible to make your business card stand out by resizing it, you will only harm your image. It is best to focus on the paper for your card and its design, which should reflect your own essence or the essence of your company. They get personal when they carryinformation about you personally. As well as business related to your business or work and indicating the name of the company along with your last name.

Choosing paper

Paper for business cards must be thick so that it does not tear in your pocket or card holder and does not wrinkle in your hands. Cards on mother-of-pearl paper, although simple, but upon closer examination, shine. Latex coating gives the paper a rubbery effect and feels like rose petals to the touch. A business card on rough paper of absolute whiteness is the latest fashion trend that has conquered the whole world. Very often, design sheets are used to make cards. The type of paper does not affect the size of the business card.

How to choose a design?

You should also work out in detail the design of business cards that you will constantly use. For a serious company, bright colors are not suitable, but if you work in the entertainment industry, then all colors are at your service. Black, white and red colors are very popular. In addition, you need to choose the right font, which will be interesting and intricate and at the same time readable. You can choose a beautiful pattern, some memorable image or insert a company logo. If you can’t come up with a design yourself, then you should turn to professionals. The size of the business card you choose should contain the owner's last name, first name and patronymic, the scope of his activity and contact information. The latter should stand out and catch the eye more than drawings. A business card can be either single-sided or double-sided. In Europe, the second type is considered a sign of bad taste, since the reverse side must remain clean so that the one who receives the card can make notes on it. If you want to order a business card for yourself, then you must follow all the rules, or not do it at all, so as not to show your ignorance and bad taste.