Business plan for a bakery. Opening a bakery from scratch

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

Today no one can be sure of the stability of their financial situation. Neither those who go to work every day and receive a monthly salary, nor those who work for themselves, that is, have their own business. The word "crisis" has firmly entered our lexicon, and each of its next arrival has long surprised no one. But, of course, it does not please and again and again strikes a significant blow to the wallet. And yet, who is in a better position in case of problems? Certainly not employees who, in the event of a reduction, find themselves on the street without a penny in their pocket and more or less acceptable prospects for finding a new job. In this case, there is only one way - to the labor exchange. However, more often than not, this path leads nowhere. While the owners of their own, albeit a small business, find themselves in a more favorable situation, even despite the fact that their incomes are noticeably falling. Nevertheless, they are, albeit small. In any case, you can always pay taxes and earn a living. That is why many today are thinking about how to open their ownenterprise and start working for yourself. True, there are problems in this regard. Almost all niches that are more or less profitable in terms of doing business have been occupied for a long time, the competition in the market is fierce, it is quite difficult to find the right option that will really bring in income. In this case, first of all, you need to pay attention to enterprises that literally produce vital products that are in demand at any time and in any crisis. For example, bread. Therefore, today we want to present you a detailed business plan for this enterprise. So how do you open a bakery?

A few words about the service itself

Before you start developing your own detailed bakery business plan, you need to decide what exactly you are going to do. Because this type of activity involves several options. It could be a full-fledged enterprise. That is, you will fully carry out the entire production process, from the manufacture of dough and baking products to its implementation. As for the latter, here, when working on the concept of the future enterprise, it is advisable to immediately include in the list the item providing for the opening of one's own outlets. Or develop a business plan for a cafe-bakery, that is, an institution in which both production and sale of products will take place immediately, in one place. At the same time, it is worth thinking about including in the range of products sold not only your own pastries, but also other dishes and drinks. For example, cheesecakes, pancakes, potato pancakes, ice cream, desserts, teacoffee. Let's say right away: such an enterprise requires a fairly solid start-up capital, but its profitability is really impressive.

The second way is to work with semi-finished products. In this case, the best option is to open a mini-bakery. A business plan must be drawn up taking into account the fact that you will be engaged in purely baking, purchasing ready-made dough and selling your products through intermediaries. Less investment will be needed, but the profitability of the enterprise will not be so high.

As a third option, consider a franchise. By investing a certain amount (sometimes quite significant), you will receive a ready-made enterprise with a developed and fully certified technology from a well-known brand. The option is not bad, but available, as a rule, only to those who live in a more or less large settlement.

To summarize the information: experts recommend paying attention first of all to bakeries that carry out a full production cycle. Yes, investments will be needed, and very significant ones, but such an enterprise pays off faster and brings good income. It is for this reason that we want to present you a business plan for a full-cycle bakery. By the way, using it as an example and reworking it, you can, if necessary, create your own concept of a mini-enterprise.

A few words about the business plan

Competent planning of the future enterprise is the basis of success. This strategic document requires careful study and consideration of all conditions in whichbusinessman will work. And those who think that it is enough to calculate the costs of opening and plan income on a piece of paper are deeply mistaken. Naturally, the financial component is the basis of everything, but far from the only point. A business plan should be a detailed instruction, become a step-by-step guide for a future entrepreneur. And it should include absolutely all the points describing the stages of starting a business: the legal component, the analysis of competitors, the issue of selecting premises and staff, and the advertising aspect, and much more. And therefore, further we want to present to your attention the business plan of the bakery in a phased version. So what should be in your action guide?

Future Business Competitiveness Analysis

When developing the concept of an enterprise, it should be understood that you are far from the only smart person in your locality. Most likely, a significant number of entrepreneurs have been working in this segment for a long time and quite successfully. In addition, state-owned bakery plants, whose products are available on the shelves of all stores, will be in serious competition. How to survive in such a case? We need to analyze the market and develop our own, unique assortment of the bakery, or rather, the products that it will produce. Only high-quality pastries made according to the original recipe can attract consumers. A person can also buy a banal bread-brick at a retail outlet at the entrance, he definitely won’t go to your storewill go. And even if at the same point there are two types of this brick - yours and state production, most likely, he will give preference to the more familiar and, probably, cheaper product. By the way, based on the assortment, it will be necessary to develop some other points of the business plan, for example, the purchase of equipment, recruitment.

Question of business registration

After you have made certain calculations and come to the conclusion that the business will be profitable and you will "pull" it, it's time to start registering. Without this step, you cannot do anything, since the notorious "piece of paper" is still at the forefront of any enterprise. When developing a business plan for a bakery, decide who you will work as. There are two most acceptable forms for your type of activity - IPP and LLC. The first one is less costly both in time and financial terms, it is most suitable if you plan to create a small enterprise with a minimum number of hired personnel. The second requires, in addition to registration, a lot of activities to create a charter, legal address, opening an account, etc. manipulations. As a rule, it is most often used in cases where a business is founded by several people. For the most part, novice entrepreneurs still begin with the registration of an individual entrepreneur. In addition, you will be prompted to select the type of taxation. Experts recommend opting for UTII (the so-called fixed single tax rate).

Suitableroom

Next, you need to consider the selection of premises. As a rule, most likely, at first you will have to remove it, but it will not be superfluous to include in the lease agreement a clause on the possibility of subsequent redemption. There are special requirements for the premises. First, the location. Naturally, in a residential area, the rent will be cheaper than in the center, nevertheless, it is still sometimes inappropriate to save on it - if only because if several people from the outskirts drop into your bakery a day, your business will die in just a month. Therefore, it is necessary to focus on the following factor: the premises for the bakery should be located in a place with high traffic, i.e., where there are a large number of people. But, of course, not side by side with an institution of this type. The second requirement is area. It should be (provided that you sell products on the spot, and this is most desirable) at least 150 "squares". And since you are going to produce food, you must have sewerage, water supply, utility rooms and a bathroom in the room. Also, when writing a business plan for a bakery, be sure to include the cost of repairs, which, albeit cosmetic, will most likely have to be done.

Bakery equipment

Since you are starting your business from scratch, and even planning to sell products yourself, you will need to purchase literally everything - from production and commercial equipment to household equipment and staff uniforms. Needed beforetotal, oven, flour sifter, dough table, proofer. The freezer doesn't hurt either. This is the minimum that you need to purchase at first. Further, as you strengthen your position in the market, you can slowly expand the business and buy the necessary units. In addition, you will need to purchase trade counters, a special showcase for baking, as well as cabinets for storing it. Since this item of expenditure is the largest, it may be worth considering buying used units. Sometimes, by the way, you can get very high-quality equipment for a bakery for half the price.

Staff

If you yourself are not a professional in the matter of creating bakery products, you should be puzzled by the search for an intelligent technologist. You will also need directly bakers-confectioners (two people per shift) and two sales assistants. As for the cleaner, at first you can distribute her duties among the main staff, for an additional fee, of course. You can also not take an accountant at first. With some knowledge, all calculations can be carried out independently or use the services of a so-called third-party specialist.

Permission papers

After all the previous points have been completed, you will need to obtain permission to operate from Rospotrebnadzor in the form of an appropriate conclusion. In addition, representatives of the fire supervision service must give the go-ahead for work. And also you should pass the procedure of certification of conformity in the federal agency formetrology and technical regulation. It must also be remembered that both bakers, confectioners, and salespeople, and a technologist must have a valid medical book.

Selection of raw material suppliers

Even an amateur does not need to explain that both the quality and the appearance of baking depend on the raw materials. In addition, the financial side of the issue is also important - it is desirable to carry out purchases at the lowest possible prices. Therefore, the choice of serious, trustworthy suppliers should certainly be seriously considered when drawing up a business plan. At the same time, you need to understand that if the same flour can be purchased in large quantities, then perishable products such as butter, cream, etc., taking into account the specifics of the started production, must be purchased in small quantities. Therefore, it would be worthwhile to find a good intermediary, preferably a private trader, who will always be ready to treat your problems with understanding. By the way, in this regard, it is very profitable to cooperate with farms. It is recommended to search for suppliers during the production process, concluding verbal agreements with them, while purchases must be made immediately before the launch of the bakery.

Advertising

When compiling a business plan for a bakery, this issue also needs to be given attention. There is no particular need to launch a large-scale advertising campaign, however, it is still worth taking some steps. First of all, pay attention to the sign and the name. The first should be bright and attract attention, while the second should be made harmonious and soso that it is associated with the type of products being manufactured, and be unhackneyed. Agree, a bakery shop called "Pyshka" can be found literally in every city. Therefore, when creating a name, you need to work hard and try to come up with something of your own, original. Besides, who knows, maybe just at this moment you are creating a true brand that, after many years, will be recognized throughout the country.

Methods such as handing out leaflets, signboards on advertising stands of announcements justify themselves and bring results. Holding numerous promotions in the form of morning or evening discounts and similar events will contribute to the work of word of mouth - that is, satisfied customers will tell their friends about you and thus supply new customers.

Financial component

When compiling a business plan, this component should be worked out with particular care.

You have started a rather expensive enterprise - a bakery is opening from scratch, therefore, most likely, you will have to take out a loan to implement your plan, and therefore all calculations must be checked and double-checked. In addition, when calculating how much money it will take to purchase the same equipment, it should be understood that there is no point in acquiring, say, a counter made of natural wood, it is quite possible to get by with its plastic counterpart at first. The same applies to the same, for example, oven. Why would you buy expensive products from a famous brand? Today you can buy quite decent equipmentRussian or even Chinese manufacturer at a reasonable price. So, we calculate the costs:

• It will take approximately $50,000 to purchase the equipment.
• For all kinds of equipment and furniture - about two.
• Rent (for a month) will cost approximately 2-2.5 thousand dollars.
• Renovation of the premises - another 5 thousand dollars.
• Documentation – $500

Counting up. One-time will have to pay about 60 thousand dollars.

Monthly expenses:

• Rent - the same 2-2.5 thousand dollars.
• Salary (baker, technologist, salesman - in general, all service personnel) will require about $5,000 monthly.
• Communal - $500.
• Advertising - $300.

That is, you will have to spend about 8-9 thousand per month. Plus the cost of purchasing raw materials. As practice shows, the net income of the bakery, after paying taxes, is about 3-4 thousand dollars. According to experts, this type of business can pay for itself within a year and a half.

It is clear that the given figures can be called quite average and can vary depending on the area in which it is planned to open a bakery. After all, let's say, rent in Moscow and the provinces are different concepts. As well as salaries. Nevertheless, such an example of a bakery business plan can be taken as a basis, even if you decide to open a business in a small town. Equipment, as you know, has the same cost both in the capital and in the region. As for some other expenses, theyelementary can be recalculated for your locality.

Conclusion

We tried to tell as much as possible about how to open a bakery from scratch. And we can conclude that with the right approach to business, this type of business is quite profitable and is able to bring a normal income to the owner. However, if a decision is made to open such an enterprise, it is necessary to have a carefully developed business plan in hand, which will become the key to success.