Business: beauty salon - step by step description, features and reviews

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

For creative people, a good way to realize their abilities is to open their own business. Beauty salon is a profitable area in which you can make good money. After all, beauty is perhaps the only thing women are not used to saving on. But for a successful start, you will need to know exactly the features of this business and how to open a beauty salon from scratch.

Types of beauty salons

To open your own business, you need to have a real idea about the format, status and list of services provided by the institution. This is the foundation of the business. Beauty salon can be of three types:

• economy class;
• business class;
• premium.

Depending on the format of the institution, its location, breadth of service, features and amount of initial capital are determined. The business plan also depends on the type of beauty salon. Since the level of workload and prices in economy andpremium class are significantly different.

Business from scratch: economy class beauty salon

The main advantage of economy class establishments is accessibility for the majority of the population. This means that the level of workload and demand for services will be significantly higher than in more prestigious studios. But it should be noted that the level of competition in this segment of the business of beauty salons is much higher.

List of required services:

• haircuts;
• hairstyles;
• hair coloring and highlighting;
• manicure, pedicure.

As you can see from the list, masters of medium qualification are suitable for working with such a list of services. Don't hire newbies right away. Even though you can save money on the salaries of young artists, the poor quality of services will negatively affect the reputation of the salon.

Economy class features include:

• modest appearance of the premises in which services are provided;
• cheap consumables (paint, hairspray, shampoo, etc.);
• low advertising costs;
• minimum amount of machinery and equipment required.

With a limited budget, this type of salon is most suitable for starting a business from scratch. An economy class beauty salon can be organized with no more than 1 million rubles. It all depends on individual factors that affect the minimum costs: the cost of rent, the average salary of craftsmen, the cost and amount of equipment needed, etc. You can also buy a ready-made business. From beauty salons bought from the formerowners, there is an undeniable advantage - the accumulated client base.

Business class establishments

Business-class establishments belong to the middle price category. If there is a decent amount of investment and minimal entrepreneurial experience, you can start doing more serious business. Opening a business-class beauty salon requires a responsible approach and serious marketing work.

Business-class establishments include additional items in the list of services provided. These include:

• haircuts and hairstyles of any complexity;
• fashion coloring (ombre, shatush, balayage, etc.);
• nail service;
• solarium;
• visage;
• hair care (lamination, keratin straightening, various masks and procedures for hair restoration);
• massage;
• simple beauty treatments.

It is better to rent a room in large shopping or business centers. Beauty salons of the middle price category should be aesthetically pleasing and well-designed. To create a stylish interior, they most often resort to the services of designers.

Features:

• expensive professional equipment;
• highly qualified craftsmen;
• modern room design;
• expensive brand consumables;
• high advertising costs.

Special attention should be paid to the promotion of business. Business-class beauty salons are in great need of advertising, as theirprofitability affects not only the quality of services provided, but also the prestige of institutions. Starting capital varies from 1 to 3 million rubles.

Premium Beauty Salon

This category is only suitable for starting a business in large cities. The cost of premium services is quite high, so the salon occupancy usually does not exceed 30%. The main feature of exclusive studios is the professional creation of a holistic image of clients.

The list of services consists of all items in the business class list and additional procedures, such as:

• aromatherapy;
• dermatology;
• hardware cosmetology;
• Modern professional beauty treatments.

If we talk about how to open a beauty salon from scratch, a business in this price segment will be profitable only if it is represented by a famous stylist or hairdresser.

Premium studios and salons must offer a high level of service. This applies not only to the courtesy of the staff, but also to additional amenities, such as private parking. The institution should be located only in prestigious areas of the city. Therefore, the starting capital can reach 10 million rubles.

Choose a room

You should choose a room for rent, guided by the format of the future salon. In addition, you need to carefully study the average prices so as not to overpay and save budget funds. The choice of premises for a beauty salon is influenced by:

• population and average traffic of the selected area;
• accessibility of the premises (transport and pedestrian);
• number of nearby competitors.

Average floor area is 50 m2. A ready-made example of a business plan for a beauty salon should contain not only information about the area of \u200b\u200bthe premises, but also the cost of its maintenance (rent, electricity, light and water costs).

To independently calculate the required cabin area, it should be borne in mind that one workplace should have at least 5 m22. Also, do not forget about the dressing room, the recreation area for masters and the waiting room for visitors.

Supervisory authorities

The document that will be required by all regulatory authorities in the first place is the registration certificate of the premises. This paper can be taken from the BTI. With it, you need to register with several regulatory authorities:

• sanitary and epidemiological station;
• fire department;
• district administration;
• vodokanal;
• energy control.

The presence of permits from all these services does not exempt the owner of a beauty salon from further contact with the inspection authorities. All of them will monitor compliance with established standards throughout the operation of the institution. Therefore, a neat appearance, cleanliness, sterility of instruments and premises must be constantly maintained.

List of documents for the sanitation station

Before contacting the sanitary station, you need to collect documents, withoutwhich the inspection body does not have the right to issue permission to open a beauty salon:

• medical certificates for workers;
• logs for general cleaning, sterilization of instruments (scissors and manicure accessories), operation of germicidal lamps, accounting for disinfectants;
• an agreement on the removal of garbage and other waste;
• acceptance certificate and passport for the ventilation system of the room;
• an agreement with a medical institution on scheduled examinations.

Documents for the fire service

If you have a ready-made business plan for a beauty salon, this does not mean that it is ready to open. Preparatory work and collection of all necessary documentation can take about a year. For example, in Pozhtekhnadzor you need to collect the following documents:

• evacuation plan;
• Journal of personnel briefing with signatures of all employees;
• order to appoint an employee responsible for the organization's fire safety;
• documents for fire alarms;
• action plan for salon employees in case of fire;
• conclusion of the fire service.

Other documentation

If all permits are obtained and the salon has an official permit to work, you need to take care of other documentation. When an entrepreneur buys a ready-made business, the beauty salon will have all the necessary paperwork. Nevertheless, it is important for the owner to know the complete list and submit the required document on time upon request.inspection bodies.

Required documents include:

• book of comments and suggestions;
• trading rules;
• photocopy of conclusions of Pozhtekhnadzor and SES;
• photocopy of consumer protection law;
• license (if the salon provides medical services).

Sample Beauty Salon Business Plan

Drawing up a business plan always starts with a title page. It indicates the type of proposed activity of the organization, its name, address and contact details. Any ready-made example of a business plan for a beauty salon is developed according to the same scheme:

1. Market and competitive analysis.
2. Real assessment of opportunities.
3. Description of the entire list of services that the salon plans to provide.
4. Drawing up a marketing plan.
5. Drafting a production plan.
6. Drafting an organizational plan.
7. Preparing a financial plan, calculating payback.
8. Assessment of possible risks.

There is a corresponding section of the business plan for each step. All documents on the basis of which calculations will be carried out must be enclosed in the "Appendices" section. To really get an idea of what this document looks like, you need to consider an example of a beauty salon business plan.

When drawing up a business plan, one should not forget about seasonality. It has been noticed that in the spring-summer period the flow of customers in beauty salons increases, and in the autumn-winter period, on the contrary, it decreases. Besides,all figures must be real, since the correct calculation of potential profit depends on them. If, after vain attempts to make the correct calculations, the result remains in doubt, you can use the services of specialists and order a ready-made business plan for a beauty salon.

Is it profitable to open a beauty salon: reviews

With the right organization of the workflow and marketing activities, even an economy-class beauty salon can bring huge profits. According to reviews, beauty studios pay off in 1-2 years. It all depends on the status of the institution, region, prices for services and average traffic.

Throughout the entire time of work, it is very important to keep track of the expenses and income of the organization. Expenditure analysis can reveal ways for additional savings that were not included in the business plan. And income assessment will help to control that the cost of the service does not go beyond the minimum allowable rate - 30% of the cost.

According to the reviews of experienced owners of beauty salons, we can conclude that it is important to monitor the honesty of employees. It often happens that the profit of the salon falls due to the work of the masters “for themselves” and theft / overrun of consumables. The profitability of a beauty salon is built only on the effective organizational work of the enterprise.