Agroholding "Chebarkul bird". Food industry of the Chelyabinsk region

2024 Author: Howard Calhoun | [email protected]. Last modified: 2023-12-17 10:16

The basis of a stable and strong economy of the country is agriculture. In the Russian Empire, in the period up to 1916, 80% of the treasury's income was taxes from the sale of agricultural products. Including from the supply of grain to Western countries.

In modern Russia, the picture is somewhat different. But the country has set a course for a scientifically based organization, the use of new technologies, increased productivity, the latest biotechnologies.

A vivid example that has gone through almost all critical points in the history of the last 50 years is the Chebarkulskaya Ptitsa agricultural enterprise.

Geography and ecology of the region

Mentions of the first settlements here date back to around 1739. On April 25, the first fortress was laid on Lake Chebarkul.

In the place of the village of Timiryazevsky, where the main production facilities of the Chebarkulskaya Ptitsa agricultural holding are located, there was once a zaimka. Fertile soil, unique climatic conditions began to be used only from 1934, when the firstagricultural experimental station. And in 1974 the Institute of Agriculture was established.

Chebarkulsky district is located in the center of the Chelyabinsk region. It is considered the most environmentally friendly. There are no large industrial enterprises in the village of Timiryazevsky, it is 60 kilometers from Chelyabinsk, and this contributes to the preservation of natural cleanliness, environmental suitability - important factors for food production.

History of Creation

The poultry farm is the city-forming enterprise of the village of Timiryazevsky, Chebarkulsky district, Chelyabinsk region.

This is a full cycle production. A plant-growing complex is located here, egg production is established, meat breeds of chickens are grown, there is a slaughter and processing farm, a feed mill, and a selection and seed center.

The construction of the Chebarkulskaya Ptitsa enterprise, which later turned into an agricultural holding, began in 1969.

In 1972 the first line was put into operation. First, eggs were delivered to the shelves, then poultry meat from a local producer. Production turnover constantly increased, the economy became more and more extensive, growing with related activities.

But in 1985-1991, during the period of perestroika, when all previous economic relations were violated, production began to decline.

By 1998, the complex came with thoroughly worn-out equipment and almost zero profitability. Only a merger with productionBy the end of 1999, the merger of SoyuzPishcheprom LLC led to a multiple increase in production volumes.

During the year, financial debts to partners were eliminated, the quality of feed and the diet of birds in general were improved. The fact is that SoyuzPishcheprom LLC was already in those years the leading enterprise for the production of cereals, pasta, and bakery products. These food products are always in high demand by consumers, and in cooperation with the poultry farm, production has become almost waste-free.

Since 2000, both the re-equipment of the technopark and the revision of other aspects of economic activity began. The company purchased new industrial outdoor feeders, electric shepherds, electronic climate control panels, bird feed conveyor belts, cages, conveyors, drinkers - everything is new and technological.

By the end of 2005, production figures increased by more than 40%. This was also facilitated by an effective change in the breed of chickens - from Rhodonite to Highek Brown.

In the future, the holding's poultry farmers themselves began to improve the breeds of meat chickens and layers, using the latest breeding achievements.

Advanced technology

For 45 years, this enterprise has become one of the leading not only in the city and region. Chebarkulskaya Ptitsa's products have long been willingly purchased in nearby regions.

Constant renewal of production facilities and maintenance of equipment at a high technological level, compliance with all requiredstandards in food production allow you to get only he althy products. And the presence of a logistics department and its own fleet of machines accelerate the process of the appearance of fresh eggs, chicken meat, semi-finished products on store shelves.

At all stages of production processes in each area of activity, a clear quality control is carried out. This provides the company with a well-deserved reputation as a manufacturer of high-quality and he althy products for many years.

The food industry is socially significant for the Chelyabinsk region. And management regularly allocates funds to support local producers in order to force imported products out of the market.

Assortment

A wide range of Chebarkulskaya Ptitsa products is presented in a network of branded outlets located in the city of Chelyabinsk and the surrounding region. And also in the Tyumen, Sverdlovsk, Kurgan, Orenburg regions and the Republic of Bashkortostan.

Eggs, poultry meat, frozen and chilled semi-finished products, ham, smoked and ready-to-eat products, halal products - this is a short list of offers from Chebarkulskaya Ptitsa LLC.

Taking into account the constant updating of technological equipment, the product line is also expanding. Salespeople in the company's branded stores will be happy to tell you about all the new products.

Consumer Reviews & Awards

Reviews note the excellent taste characteristics of the products of the Chebarkulskaya Ptitsa poultry farm. And this is the guarantee of a permanentincreasing consumer demand. The so-called word of mouth works well here. The tastier the product, the more actively it is recommended to friends and more often bought for themselves.

The enterprise has many awards, including the title of "Best Poultry Farm of the Year", awarded both at city, regional, all-Russian and international exhibitions only for real quality.

Franchise

Products of "Chebarkulskaya Ptitsa" are easily found by regular customers on the shelves due to their bright, memorable packaging. The popularity of the brand is expressed in growing economic indicators. Due to the increasing demand for products, since 2015 the holding's management has been offering entrepreneurs to buy a franchise of a reliable partner's trademark.

Entry fee in the range of 200 thousand rubles includes the preparation of a turnkey outlet. These figures include advertising elements, a form for sellers, a presentation of goods on the opening day. Payback guaranteed in three months.

This is a unique project for the whole country, and, as experience shows, it is already producing positive results. Everyone always wants to eat beautifully, tasty and safe for he alth. Join now.